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Discover the Opportunity with Android

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Android is the most innovative and flexible open platforms available. Learn about the opportunity with Android – helping you bring compelling, integrated experiences to market.

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Page 1: Discover the Opportunity with Android
Page 2: Discover the Opportunity with Android

LINUX OS WILL SEE HIGHEST GROWTH IN THE NEXT FEW

YEARS – OUTPACING WINDOWS MOBILE, RIM AND IPHONE OSX

MOST OF THIS GROWTHWILL COME FROM ANDROID

Source: In-Stat

Page 3: Discover the Opportunity with Android

Nov2008

MOTODEV Studio for Web UI

Jan2008

ROKR E8 and MOTO

U9

Dec 2006

ROKR E6multimedia phone

Aug2007

MOTOMAGX

Feb2003A760 – World's

first Linux+Java handset

May2006

MOTODEV and

opensource.Motorola.com

launched

2009

COMMITTED TO MOBILE LINUX

Page 4: Discover the Opportunity with Android

More consumerelectronics

convergence

More open sourceproducts and services

Reducingmargins

Continuedoutsourcing

More players exitingthe market

Greater verticalconsolidation

Greater marketfragmentation

Source: Informa Telecoms & Media: Future Mobile Handsets Industry Survey, August 2008

Greater consolidationacross vendors

HIGHLYUNLIKELY

HIGHLY LIKELY

OPEN SOURCE DEVELOPMENT IS HAVINGA DISRUPTIVE EFFECT ON MOBILE INDUSTRY

Page 5: Discover the Opportunity with Android

Innovation

Flexibility

Differentiation

WHY OPEN IS IMPORTANT

Page 6: Discover the Opportunity with Android

OPEN ACCESSCHANGES THE RULES OF THE GAME

OPEN ACCESSTELCO 2.0CLOSED MODEL

HomescreenRingtones

Screensavers

Preloaded AppsHomescreen

Ringtones

Support for Development-

level Standards

Page 7: Discover the Opportunity with Android

INTERNET AND MESSAGINGREMAIN THE KILLER APPS

2007

Source: “Media Applications & Device Trends; Beyond the Smartphone,” Strategy Analytics, April 10, 2008

Page 8: Discover the Opportunity with Android

INTERNET AND MESSAGINGREMAIN THE KILLER APPS

2011

Source: “Media Applications & Device Trends; Beyond the Smartphone,” Strategy Analytics, April 10, 2008

Page 9: Discover the Opportunity with Android

WHY WE WILL WIN WITH ANDROID

Design leadership: Form-factor andMobile User Experience

Best mobile internet platform

Reuse existing Linux leadership

Strength of MOTODEV eco-system

Strategic Google engagement

Focus and commitment

Page 10: Discover the Opportunity with Android

ANDROID ARCHITECTURE

Libraries Android Runtime

CoreLibraries

Dalvik VirtualMachine

Application Framework

ActivityManager

WindowManager

ResourceManager

ContentProviders

ViewSystem

LocationManager

NotificationManager

PackageManager

TelephonyManager

Applications

Home Contacts Phone Browser

Moto Appsand Services

(and IP)

SurfaceManager

OpenGL / ES

MediaFramework

FreeType

SQLite

WebKit

SGL SSL IiBC

Linux Kernel

DisplayDriver

KeypadDriver

CameraDriver

WiFiDriver

Flash MemoryDriver

AudioDriver

Binder (IPC)Driver

PowerManagement

Page 11: Discover the Opportunity with Android

OPEN SOURCE EMPOWERSTHE HANDSET, THE DEVELOPER

AND THE ECOSYSTEM

THE WEB IS THE FASTESTGROWING APPLICATIONS/CONTENT

COMMUNITY FOR MOBILE

WINNING EXPERIENCES ARESOCIAL, PERSONAL AND MOBILE

SUMMARY

Page 12: Discover the Opportunity with Android

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