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Distraction, Attention, and Simplicity
Dan BenjaminEvangelist, Rails Machine
You are distracted
The most successful objects, devices, and
applications have simple, obvious functionality
Build can-openers
If you have to explain your how your software
works, you’ve failed
Embed and shield users from optional or
complicated functionality
[Innovation] comes from saying no to 1,000 things to make sure we don’t get on the
wrong track or try to do too much. We’re always thinking about new markets we
could enter, but it’s only by saying no that you can concentrate on the things that
are really important.
-- Steve Jobs
Say no
Features are addictive
Quality not quantity
Build something that lasts
“A poor man can afford only the very
best.”
Do as little as possible
Question everything you think is a given
The iPod won’t sell
The iPhone won’t sell
Projected: 45 million iPhones sold by end
of 2009
Function should define and insist on
form.
The simplest solution isn’t always the best answer, but it is a great starting
point
If you do things right, no one will be sure you’ve
done anything at all.
Be invisible
Before you start:Stop.
The chattering mind
Meditation
Vipassana (n)
A training to cultivate a non-reactive, deeply focused awareness of the present moment, absent of judgement or clinging.
Mindfulness
Just breathe
“Just thoughts”
Eliminate the “chatter”
Ask the right questions
Abandon your assumptions
Abraham Wald
“If you ask the wrong question, the answer is irrelevant.”
-- Garrett Dimon
You know too much already
Private silos
Don’t be your own user
Create space
Do less
Relax