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Distribution thinking for early-stage startups.
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Distribute Or Die Max Gurvits
Why
Why startups fail?
Reason 1: no fast prototyping
Reason 2: no storytelling
Reason 3: no distribu9on
Where does the team come in?
It’s all about minimizing market risk
What are the common myths?
FORGET ABOUT B2B and B2C
FORGET ABOUT MARKETING
FORGET ABOUT SALES
W/O INITIAL DISTRIBUTION, YOU’RE F*CKED
Model no. 1: Lieutenant Schmidt
Model no. 2: Ellie
Model no. 3: Instagram hustle
Model no. 4: Celebri9es
Model no. 5: Cultural Affinity
Get Rich Or Die Trying
Inspira9on by Picasso
Max Gurvits @mxgur