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Presentation on final prototype of the (re-named!) self-customized bottle, 25 Sept 2009
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Self-Customized BottleDiversity
Ng Kian TatCai ZhihaoTan Hui TriciaSoe San LinnPaing Min Htwe
Problem and Solution
What problems do we face regularly? Many small but important items lying around
Tendency of misplacing them
Have to conduct frequent checks to ensure items are there
Hassle to search for small items in our bags
How to solve?
Simple!
Gather all the necessary items needed
Find a way to ‘piece’ them together as one
Grab and go without worries
Your Ultimate Solution!
Our one and only Self-Customized Bottle
Bottle serves as a housing for attachments
No more hassle of searching for items in bags
Simply attach compartments as needed to bottle
Our bottle must…
Be User-friendly
Be new to the market
Enable compartments to be attached to it securely
Have the unique feature of self-customization
Unprecedented Design using Lego System Convenient
Compartments can be attached and detached easily
Attractive and innovative
Made to suit individual preferences
Final Product
Prototype LEGO feature fused
into one wall of bottle
Straw system- replaceable
500ml capacity
Eastman Tritan copolyester
Attachments
Stationery holders
Card holders
Decorative Figurines
Pills Compartments
Straw system
Straw system
Process
1st Prototype
A portable and easy to use water bottle with multiple functions
1st Prototype
1st Prototype
Water
Stationery Watch
Name tent holder
2nd Prototype
Based on findings from feedback from our 1st presentation and further market research, 2 main functions of bottle: pill and stationery compartments
Use of grooving mechanism to slot in compartments
Pill compartment
Stationery compartment
2nd Prototype
3rd Prototype
A more innovative way of attaching the compartments – LEGO customization
Easier way of drinking from bottle – straw system
3rd Prototype
Market Research
Market Research
Conducted on 50 students from tuition centre
Purpose: To gather feedback on our final product
82%
18%
Do you find it too troublesome to bring small items everyday?
Yes
No
96%
4%
Is our product creative/innovative/new to you?
YesNo
68%
32%
Is it practical to have such a bottle?
Yes
No
$15 $20 $25 0%
10%
20%
30%
40%
50%
60%
70%
80%
How much are you willing to pay for a bottle like this?
Competitors’ landscape
Competitors’ landscape
Blue Ocean Strategy
New idea allowing users to attach multiple compartments to the bottle
Also enables users to display their creativity by designing their own bottle
Competitors’ landscape
A competitive market for water bottles
Various uses that come along with water bottle???
Why this project
Why this project?
Based on the result of market research,
Projected revenue= $15 X 5000 bottles
= $75,000
Why this project?
Cost items Projected cost per bottle
Manufacturing of Bottle $6
Bottle Mould $10, 000/ 5000= $2 (only for 1st shipment!!)
Compartment $1
Straw + Cap $1.50
Miscellaneous $0.50
Total $11
Projected cost of sales= $11 X 5000 bottles= $55,000
Based on quotations from Tong Huat Pte Ltd,
Rogers’ Bell Curve
Why this project?
Operating profit = $75,000 - $55,000
= $20,000
To gain market share, even if we sell the bottles at $12 each, We still have
Operating profit = $(12-11) X 5000 bottles
= $5,000
Sure WIN!!
Business Plan
Business plan
Deal Flow connection
Technology Enterprise Commercialisation Scheme (TECS)
Marketing Strategy
Marketing Strategy
Discounted price to attract users
Advertisements
Sustainable Competitive Advantage
Sustainable Competitive Advantage
Upon launch of our product,
Feedbacks from users on new design of bottles and potential compartments
Continued source of revenue through constant new releases of compartments
Thank You
Q & A