DIYDays NY 2012 - Mark Harris & Heidi Hysell

Working with a creative technologist

with Mark Harris and Heidi Hysell

Saturday, March 3, 12

Who are we?Mark Harris

Director of Platform EngineeringBroadcastr

[email protected]://www.broadcastr.com

@megamarkharris

Heidi HysellCreative Technologist / Software Engineer

Future Future / [email protected]://heidihysell.com

@heidihysell


mailto:[email protected]


http://www.broadcastr.com






First, what is a creative

technologist?


What is a creative technologist?

• Department Head (Brings their take on story)

◦ Cinematographer◦ Art Director◦ Sound◦ Technology



• Understands the limits and abilities◦ Existing tools◦ Custom tools



• Can ask the questions you don't even know exist


Well, why do you need one?


Why do you need one?

• Everything will be software



• Everything will be software◦ VOD / Second Screen experiences◦ Tablet movies■Fantastic Flying Books of Mr. Morris Lessmore

◦ Interactive Books◦ Web documentaries■Highrise collaborative doc

◦ Mozilla working to make movies that act like the web◦ Vodo.net peer to peer film release■The Lost Children



• Or if it’s not software, it will be created via software



• All transmedia will include some sort of technology (web, apps and AR)



• Even live events


Examplescreativity+technology

It has many different forms, but it all has the same outcome of getting the user to interact and see things from a different

perspective.


ExamplesEpic Theatre + Broadcastr

Theatre experience starts before you even get to the theatreExperience the content customized for your city


How to work with a creative technologist.


Working with a creative technologist.

• Discuss project with open mind◦ discuss main goals, don’t worry about the how, they

will help you with that



• Value their input, partner with them



• Set expectations with budgets in mind at onset



• Agile, iterative development◦ Requirements◦ Use Cases◦ Timelines and milestones


Where to find a creative

technologist?


Where to find a creative technologist?

• It’s hard.



• It’s hard.• Extremely Competitive Market



• It’s hard.• Extremely Competitive Market• Find a culture/creative match• Challenge the tech (more ways than one)



• It’s hard.• Extremely Competitive Market• Find a culture/creative match• Challenge the tech (more ways than one)• www.storycode.org


http://www.storycode.org

http://www.storycode.org

Questions?
