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Do you have an digital media/online marketing strategy yet? You do need one!Lets tell you why..
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Do you have an online strategy yet?
Why do you need a strategy in the first place?
The next few slides will answer that question.
But, first..We need to tackle another question:
“Digital Media/Interactive Media/Social Media”
Why don’t we simply call it the
Internet?
Digital/Social Media is different from the Internet.
To understand how, we must understand Internet’s evolution over the years.
The internet started as what is now
called “Web 1.0”.
Remember?
The web was an information portal. No more. No less.
WEB 1.0 lacked: Scalability Interaction Context
•The world wide web was divided into usable directories.•Everyone had their own personal little corner of the cyberspace
And, of course, there was nothing known as look and feel*…
* We hope the term ‘coolest graphics’ did make you smile!
Currently, we live in the web 2.0 era.
The web is now a platform. And a smart one at that.
It’s not just about information any
more, its about interaction.
What was once a monologue, has become a
dialogue.
It’s all about connections,
conversations and contributions.
Create, discuss, and share are the operative keywords.
And, yes, the presentation is a lot better!
Interactivity is on a new high!
Hence, the term
Interactive Media.
Internet is a powerful platform. Which brings us to our original question:
Why do you need an online strategy?
Because, the impact of digital/social media cannot be ignored.
Lets get our facts straight.
2/3rd of the global internet population visits social networks.Nielson, Global Faces and Networked Places, 2009
Visiting social websites is now the 4th most popular online activity-ahead of personal email.
Nielson, Global Faces and Networked Places, 2009
Time spent on social networks is
growing at 3x the overall internet rate, accounting for ~10% of all internet time. Nielson, Global Faces and Networked Places, 2009
“ Technology is shifting power away from the editors, the publishers, the establishment, the
media elite. Now it’s the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur
“Word of Mouth” publicity has a new avatar-
SOCIAL MEDIA!
93% of social media users believe a company should have a presence in social media. Cone, Business in Social Media Study,
September 2008
85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.
Cone, Business in Social Media Study, September 2008
“For companies, resistance to social media is futile.
Millions of people are creating content on the social web.
Your competitors are already there.
Your customers have been there for a long time.
If your business isn’t putting itself out there, it ought to be.”
BusinessWeek, February 19, 2009
Need we say anymore?
You do need an online strategy!
And, that’s where we come in.
Let us outline your strategy, specific to
your needs.
Know Thy Customer Know Thy Opportunity Know Thy Competitor Know Thy Action-Plan
Our four-point path to a solid strategy…
