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Docu-Gamesgames &
monetization at the edges of reality and
fiction
Georg Hobmeier
Frontiers
• Half-Life 2 Mod• „Refugee Game“• Extensive research• Released in 2010
Since 2014: Causa Creations
• Social awareness games for NGOs & museums
• Indie game aesthetics & game design
• Strong focus on research• Unique donation
mechanics
- Historical ARPG - Based on the
history of Berlin‘s Ethnological Museum
- Lots of shooting and riding canoes
Totem‘s Sound
Prototypes!
• Experiments• Narrative formats• Political
communication• Game jams!
The Resource Paradox• Casual strategy game• Part of Amnesty‘s
Coal Scam campaign• Portraying the
struggle of India‘s Adivasi tribes
• Raising funds, but also awareness
Burn The Boards• Mobile game about the
struggle of Indian e-waste recyclers
• The story of a „Dalit“ that was chased off his land
• "Burn the Boards aims the Papers, Please format at India's poor working conditions" Pocket Gamer
Burn The BoardsBurn The Boards• Research project with Technical University of Vienna• Project partner Action for World Solidarity• Fundraising as an additional task / research topic
Burn The BoardsBurn The Boards• Puzzle gameplay to show dangers of work with toxic
elements
Burn The BoardsBurn The Boards• Simulation gameplay to portray social aspects
Gamers & Donations?
• Athene raised 15 M $
• Dedicated fundraising games like Half the Sky
• Humble Bundle raised more then 65 M $
The Donation Market• USA: 290 Bn $ in 2012
(Austria: 600 M $)• Amnesty Austria spends
approx. 1.6 M € to raise 6.2 € M (in 2013)
• Growing market in global South
Monetization in Burn The Boards
• Revenue sharing with NGO
• IAP: Premium Items• Interstitials:
Telemarketing with Ms Chopra (Admob)
• Direct donations (Apple)
What happens with the money?
• Support of local NGOs in India
• Adressing directly the portrayed problems
Does it work?• New emotional quality of IAPs• „Dual-benefit“ ads• Great press• Google Grants• … but it‘s just a research project
Future Projects• Resource Paradox - fundraising for Amnesty• Contract development & prototyping• More experiments!• Snitch – political adventure game
Thanks for listening!
Georg Hobmeier@mercurylegba
www.causacreations.netwww.burntheboards.net