Dos and Don’ts of Web DesignDos and Don’ts of Web Design

Shirley Sexton Director, Interactive Marketing and Fundraising

• Web Design and Development

• Video Production

• Interactive Marketing

"People are on the Web not to enjoy your Web design, but to get something done.”

--Jakob Nielsen

Treat every page like your front door.Treat every page like your front door.

• Only 25% of Web visitors enter sites via the home page.

--Nielsen Norman Group, 2008

• Only 25% of Web visitors enter sites via the home page.

--Nielsen Norman Group, 2008

Give the people what they want.Give the people what they want.

Site visitors look for:• Text field to search• Links (make them obvious)• Next steps• Answers

Site visitors look for:• Text field to search• Links (make them obvious)• Next steps• Answers

Focus on the user, not the organization.Focus on the user, not the organization.

Donors want to know: • Mission• Goals• Objectives• Work• How donations are used

Donors want to know: • Mission• Goals• Objectives• Work• How donations are used

Do not try this at home.Do not try this at home.

• Choose a design firm with a proven track record of relevant experience.

• Choose a design firm with a proven track record of relevant experience.