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Targeting Messages in Ads
Charvey DejanakulKayla Spencer
Lauren SchwartzMickey Scott
Original Ad
Dove; be the true you.
Social Message
• Honesty, being the real you, being true to yourself
• Courage, dove gives the boldness to express confidence.
Target Markets
• Gender: Female• Age: All ages• Ethnicity: All• Income: All• Residence: All
• General society is targeted (excluding men)• Dove is nondiscriminatory