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_______________________________________www.winsoftech.com 1

“Deliver excellent, creative and cost-effective solutions using the most appropriate technologies, enabling businesses to manage their customers effectively.”

OUR MISSION


WINSOFT – AN OVERVIEW

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CUSTOMERS


THANK YOU !

Winsoft Technologies

91-20-2427 5708,09

[email protected]


• A semi-flat structure: minimum overheads AND maximum organizational interaction

• Offices located in Western India: cities of Mumbai (Bombay) and Pune. Off-shore facility in Pune can accommodate 150 resources.

• Total team size 80 (November 2006).

ORGANIZATION

Proj Mgmt

Senior Dev

Dev

QA

Domain

HR/Admin


Winsoft is a Private Limited Company that

• was founded by 3 technology professionals with more than 45 years of collective experience in the IS industry in India & the United States.

• aspires to provide a free, conducive environment for its team members; inspire a highly professional work-ethic that focuses on customers; values its long-term relationships with customers at endeavors to provide a all times.

• is privately and fully owned by its 3 founder/promoters, with stable high quality cash-flows, conservative financial behavior and consistently high profitability each fiscal.

• stable and consistent experience to its customers over a period of time.

ORGANIZATION (2)


Winsoft realizes that the present outsourcing environment in India presents a number of business challenges …and devotes considerable management attention in addressing them:

• Resource attrition (‘shadow’ resources, multiple learning opportunities, free and idea-conducive environment with zero-tolerance for bureaucracy, deep resource pipeline sourced laterally / sharp minds fresh from schools). Presently senior (more than 6 years experience with Winsoft) team members are 15% of our total team size.

• Rapid business growth -> Scaling (have added large capacities of infrastructure in both locations to handle growth up to 100%)

• Margin pressures due to smaller size and increasing competition (constant focus on driving higher internal efficiencies to keep costs low and preserve margins at extremely competitive offshore rates)

ORGANIZATION - Challenges (2)


BUSINESS REVENUE GOALS

By 2008 …

Revenues @ $2.5 Million Offshore revenues @ $1 Million

By 2010 …

Revenues @ $5 Million Offshore revenues @ $3.5 Million

We are targeting Offshore revenues to contribute to more than 70% of our total annual revenues.


Long Term Relationship

Focus onCustomer Needs

Deliver best-fit solutions

SupportGlobal standards

& practices Domain expertise

T e c h n o l o g y

BUSINESS PHILOSOPHY


Operating Systems Microsoft Windows, Linux & multi-flavored Unix

RDBMS SQL Server, Oracle and MySQL

Front ends VB, VB.NET, Java, VC++, AJAX

Languages C, C++, C#, VB, VC++, Java

Web Technology Microsoft .NET, J2EE App servers (Tomcat/JBOSS/Apache/BEA); ASP.NET, Web services, AJAX, High quality web User Experiences

Hand Held solutions Win Mobile, J2ME (mobile applications)

TECHNOLOGYParadigms:

Service Oriented Architecture (SOA) solutionsSAAS (Software As A Service) solutionsProprietary AND Open Source solutions


Voice Response solutions & Comm. servers

Innovated a multi-platform communication server middleware in the late 1990s for Indian conditions … supporting multiple communication mediums. Still (Yes!) in production at more than 800 locations in major Indian banks. Pioneered extremely cost-effective application of IVR technology in Indian financial markets Hi-capacity, Dialogic-based IVR applications tightly integrated with financial systems in leading Indian financial organizations (Winsoft has a monopoly on this market segment)

Open Systems / SOA / Web

Long track-record of UNIX based systems engineering Natural transition to Open Systems based solutions using J2EE, MySQL and other middleware components – rapid enterprise applications delivery at reduced TCO Application of innovative web technologies for better User Experience – based on AJAX & web-services models

Online Mission Critical Systems

High-volume servers for transactional routing for equities markets (NASDAQ / NSE & BSE – India). Financial transaction servers for some of the biggest banks in India; high quality trading front-ends.

TECHNOLOGY IN BUSINESS DOMAIN (2)


TECHNOLOGY IN BUSINESS DOMAIN (3)

Vertical Products DeMATrix: Pioneered the 1st web & .NET based back-office software product line for the Indian securities depository industry, with the fastest billing platform in the product category Winsoft PMS: Integrated equities/derivatives portfolio management system – in multi-market, multi-currency mode. SmartMutual: A sophisticated end-to-end Mutual Fund transaction management product for fund distributorsA Client Data Management system for Financial boutiques, capturing the work-flow of customer account management (design is based on 6 sigma analysis of the business process).

Value Add Digital document authentication solutions using Public/Private key cryptography – innovative paperless solutions for the financial industry


TECHNOLOGY (4)

Emphasis on better process management through Automation in each stage of the lifecycle

Using open-source web-based tools for lowered TCO

Remote customers can access information directly

Automation in management of each stage – document / configuration / defect / build / release using open source … Alfresco / CVS / MANTIS / Bugzilla

Automation in resource time-sheets and web-access to customers for better accountability and audit


Business Engagement Models

65%

20%

15%Software Lifecycle Services

Vertically integratedproducts

Value Added

■ Full software lifecycle services – product engineering; application maintenance and fully remote QA. Focus on off-shore engagement model ■ Highly integrated vertical products – for the financial securities business (equities / funds / derivatives / wealth mgmt)

■ Value added – Digital encryption middleware based on Verisign technology


Off-shore software lifecycle management Special focus on mid-market US companies that

look at off-shoring as a long-term competitive strategy

Flexible engagement models – Build / Operate / Transfer

Internal efficiencies (process, people & products) -> more competitive rates than Tier-I, Tier II and Tier III off-shore service-providers

De-risking remote off-shore operations using a unique onshore/offshore engagement model – using long-term strategic partnerships with experienced US consultants/organizations.

Engagement Models (2)


More than 5 years of successful execution of

Off-shore engagement models for US mid-market

Companies.


[From the Program Manager of an East Coast customer]

A very hearty thank you, to all of you, for all of your efforts in pulling together what turned out to be a very successful build of the application for General Release. We would like to congratulate all of you for getting this done within the original DUE DATE, even though we added several items to scope as the project progressed. The fact that we made significant changes to components, and added the invoice details report to the scope, makes hitting the due date a tremendous accomplishment.


Typical Roadmap for off-shoring

Crawl stage … SOW / Limited Pilot / Implementation / Fine-tune [6 ~ 8 wks]

Walk stage … Team & tools ramp-up / Fully functional / project management ramp-up / governance plan [3 ~ 4 months]

Run stage … Stable team / Problem statements rather than detailed specs / streamlined process / mature project management



WINSOFT’S CUSTOMERS

Reserve Bank of India State Bank of India

Kotak Mahindra Bank YES Bank

Kotak Securities HDFC Bank

HDFC Bank IndusInd Bank

Prudential ICICI AMC (India & Singapore)

Nucleus Securities

UTI Bank IDEA Cellular

iCarz Inc (now WHI Inc) Datamatics Tech Inc

Renaissance Trading Tech. DawnayDay AV

More than 90% of Winsoft’s customers are long-term engagements [average engagement period is more than 2 years], with mission critical enterprise applications responsibility.