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IPTV Markets and Segmentation

Presented by:

Adtec Digital

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Adtec IPTV OverviewAdtec manufacturers IPTV headend

solutions including:• Digital Turn Around routers• Integrated Receivers/Decoders/Splicers• Local Real Time Encoding (MPEG 2)(Advanced compression solutions in development targeted for Q2-06)

• SD and HD Decoders MPEG 2, AVC, WM9, VC1 (not set top boxes)

• Electronic Program Guide applications• Ad Insertion for Base band, SDI, DPI

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IPTV Opportunity

The emerging IPTV industry needs solutions. Ones that include full functionality for Local Encoding, Digital Turn Around of Satellite, Cable, and Terrestrially modulated signals, Local Ad Insertion, Video On Demand, Electronic Program Guide (EPG) for Set Tops, IP Set Top Boxes, and back office integration for billing systems.

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IPTV Opportunity-Continued

• Adtec's head end, Infovalue's open standards based VOD solutions combined with Amino

IP Set Top Boxes combine together to offer a high value competitive solution for the

following markets…

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IPTV Markets

• Many markets are considering IPTV as an alternative to traditional analog and digital distribution methods. These markets vary

greatly in their requirements, at their core, the basic requirement of streaming television

signals over Ethernet (IP Based Networks) is common. The distribution methods include

pure IP, xDSL, Fiber, DOCsis or similar.

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Segmentation- TelCo’s• Telephone companies, much the same as

Cable and to some degree Satellite are focusing on bundled services. Voice and Data exist today and the third so called leg of the "triple play" includes video. Telco's have the highest system requirements including redundancy, certifications, and overall system requirements. This segment is highly contested by many manufactures due to its perceived overall dollar value and stature.

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Segmentation-Enterprise• The enterprise includes large corporations

and other non commercial television service providers that are using IPTV or some other

form of audio visual communication to inform, educate, or entertain a captive audience. Their requirements are very similar to the

Telco's. The major differences include, scale of the systems, budgets, sales leads times,

competition, and performance expectations.

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Enterprise-Continued

• The later is not to say that they will install non-functional technologies, quite the

contrary; their expectations are nearly the same as Telco's but their willingness to try more value oriented solutions enables them

to take what a Telco may deem as an unacceptable risk.

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Enterprise-Continued

• An example here is that they will accept devices that are not NEBS certified, do not offer 99.999% uptimes and are distributed pieces of technology verses large scale chassis devices. Redundancy, although

desirable, is not necessarily essential and the "no single point" of failure is not required. Desktop decoding is a requirement for the

enterprise.

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Segmentation-MDU• MDU’s include large apartment complexes, condo’s, and communities where the scale of

their viewer population justifies a private television network. MDU’s will typically utilize

DSL as their distribution method and thus they may be challenged to deliver MPEG 2

HD. Their requirements are very similar to the Telco's. The major differences include, scale of the systems, budgets, sales leads times,

competition, and performance expectations.

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Segmentation-Hospitality

• The hospitality segment is mostly focused on entertainment. A large part of this segment is based on VOD capacity and less and less on basic channel and service line ups. Although

general television services, news, sports, information, and movies (not on demand) are a part, they become less and less essential.

Desktop decoding is a requirement for hospitality.

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Segmentation-Education

• The education market is mostly focused on informing and education and less focused on entertainment. Entertainment is a key part of the educational television system and VOD should comprise the majority of the services. Less linear television is required due to the vastly varying schedules of the viewing audience. Desktop decoding is a requirement for education.

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Segmentation-Medical

• Medical facilities are requiring more and more in room services. This includes,

communication in form of electronic mail, internet access, and television services

offering educational services. These educational services facilitate patient and

staff education. VOD is essential and will be the major means of interacting with these

educational video assets.

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Medical-Continued

• Linear television simply is not flexible enough to serve the needs of the patient and staff based on their viewing schedules. Some

linear television will be required with a channel line up similar to the hospitality

segment.

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Adtec IPTV Headend Overview

• DTA-3xxx Digital Turn Around IRD– The purpose of the DTA is to turn

compressed services from their inbound distribution method to IPTV.

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Adtec IPTV Headend Overview• DTA-3xxx Digital Turn Around IRD• Adtec's DTA products include ASI, Satellite

QPSK, Terrestrial 8VSB (ATSC), and Cable QAM inputs. Outputs include GIGE and ASI. A Conditional Access Common Interface is provided to decrypt services that conform to DVB-CSA. This interface requires a PCMCIA smart card module and smart card that is authorized for the services.

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Adtec IPTV Headend Overview

• Edje-2xxx Real Time Encoder (MPEG 2) – The purpose of the RTE is to locally

encode channels for IPTV distribution.

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Adtec IPTV Headend Overview• Edje-2100 Real Time Encoder (MPEG 2)

– Adtec's edje-2100 RTE provides composite YC (SDI Option) video inputs and Analog balanced (AES and SDI Option) audio input and compresses video to a high performance MPEG 2 transport stream via ASI or IP. Audio support includes primary and secondary stereo audio in MPEG layer 1, 2 or Dolby AC3. The unit includes a front panel UI and remote GUI for management. It is packaged so that two can be placed on a 1 RU shelf.

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Adtec IPTV Headend Overview

• Edje-2000 Real Time Encoder (MPEG 2)

– Adtec's edje-2000 RTE is similar in video performance to the 2100 but does not support SDI, AES, Dolby AC3, ASI, and it does not have the front panel UI. It is packaged so that four can be placed on a 1 RU shelf.

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Adtec IPTV Headend Overview

• EPG Server– The purpose of the EPG server is to

provide an on screen viewer User Interface (UI) to select television services including Live TV and VOD.

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Adtec IPTV Headend Overview

• EPG Server– Adtec's EPG server is COTS based

hardware running Linux. It's database supports Viewer Administration, Set Top Administration, Viewing authorizations, viewing statistics and DHCP.

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IPTV Issues• The technology to deliver IPTV is here now. • The challenges at hand include:

• Understanding and selling the RIGHT segment• Network issues, Routers, IGMP, VLANs,

bandwidth management, installations etc.• Programming (Television programs)

– This is the big hurdle– Eagle, Broadstream, Direct TV, Dish TV, HITs etc

» Who, how, how much, can we legally rebroadcast via Ethernet, have we secured rights?

» DTA or local encode

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Thank You!