Analytics Cloud The Smartest Analytics for

Every Salesforce User

Borja Ronda

Analytics Cloud Account Executive

Forward-Looking Statements

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

The Age of the CustomerIntelligence pushed to every touchpoint

Assisted Service

Predictive Marketing

Smart Apps

Smart Products

Chat Bots for Community

Targeted Sales

Predictive Commerce

Connected Devices

The Age of the CustomerIntelligence pushed to every touchpoint

Assisted Service

Predictive Marketing

Smart Apps

Smart Products

Chat Bots for Community

Targeted Sales

Predictive Commerce

Connected Devices

19xIncrease to the

bottom line

Customer Analytics

McKinsey Survey: link

`

Legacy

Disconnected

Static

Requires Experts

The Analytics Gap

You Your Customers

of customer data is not analyzed

99%

`

Zero to Insights in MinutesWave: The Best Analytics Platform Built for Salesforce Trailblazers

Wave for Sales For Reps and Leaders

Wave for Service For Agents and Managers

Wave for Marketing B2B Marketers

Wave for Industry Verticals

Wave for Admins Event Monitoring

Sales Wave

Service Wave

Marketing Wave

Platform App

Vertical App

Vertical App

ISV App

ISV App

ISV App

Wave for ISVs

Wealth Managers

HLS Care Coordinators

Deploy & customize Wave apps

Analytics Appexchange

Extend for every function & industry

Collaboration & action framework

The Smartest Analytics for Salesforce Trailblazers

Introducing: Analytics Cloud Einstein

Insights where you work Wave Apps for Sales, Service, Marketing & IT

Automated discovery of actionable patterns Smart Data Discovery from BeyondCore

Take action from anywhere on any device Alerts & notifications, Wave for Android & iOS

Zero to insights in minutes Wave Platform, data prep, app designer & connectors

faster decision making

+38%

Sales Wave Analytics

+35%

Become a Customer Trailblazer with Analytics Cloud Einstein

Smart Data DiscoveryService Wave Analytics

NEW NEWNEW17%

Reduction in time to sale

25%Reduction in

case age

400%ROI

Sales Wave AnalyticsThe Smartest Analytics for Every Sales Cloud Trailblazer

Reduction in time to sale

17%

Discover new opportunities Whitespace analysis, Einstein lead scoring

Accelerate pipe to closePredictive forecasts, opportunity waterfall, territory overview

Build winning teams Team coaching, performance benchmarking & leaderboards

Native to Sales Cloud, instant actionability Automatically populated with data & take action at the point of insight

Service Wave Analytics The Smartest Analytics for Every Service Cloud Trailblazer

Insights into every channel and customer conversation Case waterfall, activity analysis & backlog trends

Empower agents to have smarter customer conversations Customer 360, case history & account lifetime value

Benchmark and optimize Service efficiency Analyze CSAT, channel effectiveness, knowledge usage

Native to Service Cloud, instant actionability Automatically populated with data & take action at the point of insight

Reduction in case age

25%

Zero to Insights in Minutes

Deploy & Customize Wave Apps Dashboard & Dataset designer, custom charts & advanced functions, Trend in Wave

Extend for every function & industry Connectors for any data, app lifecycle management

Collaboration & Action Framework Notifications, annotations & collaboration on any device

Analytics Marketplace 20+ Partner Apps for every function

Wave: The Best Analytics Platform Built for Salesforce Trailblazers

With clicks, not code!

Smart Data Discovery with BeyondCore

Automate the discovery of actionable patterns Data science without the complexity

Deliver natural language based insights & stories Explains the why behind what happened without bias

Continually analyze data Stay on top of changes as they happen

Insights in Salesforce, Microsoft Office & Quip Driving productivity where you work

Automatic insights from vast amounts of data

400% ROI

If there are just 10 Variables:Graphs with1 Variable at a Time

If there are just 10 Variables:Graphs with2 Variables at a Time

If there are just 10 Variables:Graphs with3 Variables at a Time

Who wants to review

graphs?

10

90

720

820

Adding “Smart” to Data Discovery

BeyondCore analyzes millions of data combinations in minutes, for unbiased answers, explanations and recommendations

Statistical relevance

Traditional analytics

Hypothesis

Design experiment

Selectdata

Ask morequestions

Insight

Test

Built-in bias

Selection biasThe data selected is not representative or relevant

Correlation biasInvalid correlations deemed relevant

Confirmation biasConfirms one's preconceptions

Millions of data combinations

in minutes

Adding “Smart” to Data Discovery

Wave Analytics Cloud (other some new features)

Data Manager New Wave Dashboard Builder

Data Preparation Marketing Wave B2B

Wave Report Trending

Android Support

Introducing the Commerce Cloud

Unifying Experiences for The Connected Customer

Timothy Blake

Commerce Cloud Account Executive