JMVSHERMANTOCH

‘You can not be successful in a failing world’FEIKE SIJBESMA – DSM, CEO

‘IF WE ONLY OPTIMIZE WHAT’S WRONG, WE ONLY MAKE IT PERFECTLY WRONG’

WE HAVE OUR BRAND & COMPANY ‘ON LOAN’

YOUNG MANAGERS

VSYOUNG LEADERS

KOMPANY

STROMAE

CHANGE? TRANSFORMATION?BACK TO HOW IT WAS?

CRI I$$

CHANGE? TRANSFORMATION?BACK TO HOW IT WAS?

CRI I$$CHANGE OUR

OLD THINKING MODELS

NEW THINKING MODELS

OLD THINKING MODELS STILL

VALID

WHA

T WE S

EE

TIME

NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE

CONSCIOUSBALANCECHOICESPERSONALFEELINGMY PLACE IN THE WORLD THE GOOD LIFE ?

LOOKING FOR A NEW ORGANZING IDEA

A BRAND IN ITS

STRENGHTA BRAND

THAT IS CENTERED

BRAND PURPOSE

BRAND VISION

BRAND PERSONALITY

VISUAL BRAND IDENTITY

BRAND PRINCIPLES

Return On Purpose =PROFIT + TALENT

= COMPANY EMPLOYEESPurpose fit

LEADERS/MANAGERS OF THE FUTURE ARE CREATORS OF PERSONAL GROWTH & MEANING

Consumers share, lend, and rent products to each other

DO YOU HAVE A ROLE IN COLLABORATIVE CONSUMPTION?

reversing the existing business model

C2B: CONSUMER TO BUSINESS

PERSOONLIJKE TRANSFORMATIE