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CASSIE ROBERTS | PARTNERSHIP DIRECTOR
WEBSITES? Why do we have
TO MAKE MORE MONEY! To inform. To promote. To educate. To entertain.
SOMETHING BUT
WAS MISSING
HELP MORE PEOPLE! We wanted to
SINCE THEN WE’VE BEEN ROLLING!
Over 120 Events, Venues & Destinations trust Saffire!
OVER 120 CLIENTS TRUST SAFFIRE!
0 10 20 30 40 50 60 70 80 90
2009
2010
2011
2012
2013
2014
WE’D LOVE TO HELP YOU TOO!
TOP 10
ONLINE TIPS TO GET BUTTS IN SEATS
1
TESTING 123…
TESTING 123
A/B TESTING • Figure out what works best.
• One of the best parts about online marketing.
• Can do multi-variant if you want!
• Use what you learned online to change your offline
marketing.
AD EXAMPLE
AD- BEST PERFORMER
• 35-64 year olds within 50 miles
• 43 clicks, 35 page likes
GOOGLE HEAT MAP
BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR
2
CONTROL YOUR
OWN DESTINY
DO YOU KNOW THIS MAN?
MANAGE YOUR CONTENT
…BUT ALSO HERE…
…AND ALSO HERE!
EMAIL MANAGEMENT
TEXT MANAGEMENT
3
JOIN THE “CLIQUE”
HANG WITH THE COOL KIDS • Make a fun, small to click on your website.
• This will increase big clicks like purchases!
SOCIAL BUTTERFLY
VISITED WHAT’S THE MOST
BESIDES HOMEPAGE?
EVENT SCHEDULE
NEXT TO YOUR SALES
4
LET’S MAKE
A DEAL
GET TICKETS
HERE!
BUY
TICKETS! TICKET DEALS
& DISCOUNTS
WHICH DOOR WOULD YOU CLICK?
1 2 3
STEAL OF A DEAL • Make people feel like they’re getting a great deal.
• Family 5-pack
BUNDLE TICKETS
• Four shows, one price
• Three small names, one big name
• Additional discount for more
BUTTON NAMES
ADD COUNTDOWN TO TIX
5
CONSIDER PHILOSOPHY
OF THE WHEEL O’ CRAP
THE PHILOSOPHIES: PEOPLE LOVE WINNING PEOPLE LOVE FREE STUFF
PROMO CODES • Tie directly in the purchase process.
PROMO CODES
6
A PICTURE IS
WORTH 1000 WORDS
PHOTO GALLERIES
12 TIMES Video watchers are
more likely to purchase.
VIDEOS BY TICKETS!
PERFORMER VIDEO INVITE
7 MAXIMIZE
THE SOFA
My Parents
The Late 90’s
Now
IMPORTANCE FOR REVENUE • Customers increasingly use mobile search to shop.
• 95% of all mobile searches are for local goods.
• 61% of all local searches result in a purchase.
MOBILE PURCHASE
DON’T FORGET TABLET!
WHAT LEADS TO MOBILE PURCHASE?
SAFFIRE MOBILE & TABLET
8
BRING EMAIL
BACK FROM THE DEAD
WHEN DID IT DIE?
WHEN YOUR GRANDMA
STARTED USING FACEBOOK
WHEN EVERYONE, EVEN YOUR
MOM, STARTED TEXTING.
MOST PREDICTAVE OF A SALE
TO SELL: Get lots of OPENS
Good subject line + From name
BEST PRACTICES Subject recognizable
Action words
Not too spammy
Test Name vs. Venue Name
TO SELL: Get lots of CLICKS
Good content & images
USER RESPONSE
I want to buy a ticket so I can experience that too!
9
FACE THE NEW FACE
OF FACEBOOK
THE NEW FACE • Facebook now only shows 3% of posts from businesses
organically in the newsfeed.
• Post and advertise or don’t post. • Advantages: Great reach & targeting
YOUR SOCIAL STRATEGY • Don’t focus on Vanity Statistics.
• Instead focus on likes, shares & comments.
• Organic way to boost posts
YOUR SOCIAL STRATEGY Leverage pop culture:
• Show customers you love the music, shows, etc. they do
• Be Ready when something happens you can use
• Examples: Harlem Shake, What does the Fox Say, etc.
• Be relatable-could even be the weather!
YOUR SOCIAL STRATEGY • Post and advertise or don’t post.
• Advantages: Great reach & targeting
• Don’t focus on Vanity Statistics
• Instead focus on likes, shares & comments
• Organic way to boost posts
SELFIES
TAKE A CROWD PHOTO
SAY CHEESE!
On Facebook & Instagram: #EAMC2014
10
IF AT FIRST YOU
DON’T SUCCEED...
RUN FORREST RUN • Go back to reevaluate your tests.
• Phone a friend.
• CALL SAFFIRE! WE CAN HELP!
• Unique position of working with so many venues.
GET A FREE CONSULTATION!
FREE ONLINE MARKETING TIPS
Website www.saffireevents.com
The Amplifier www.saffireevents.com/podcast
Facebook Saffire Events
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
Questions?
LEAVE US YOUR CARD We’ll send you:
• These slides
• A free subscription to The Dirt online marketing newsletter
• Invitation to ongoing educational webinars