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REAL REVENUES FROM VIRTUALIZED SERVICES
Hayim PoratCTO
Jonathan HomaDirector, Portfolio
Marketing
ECI Proprietary 2
OTT increasingly encroaching on industry revenues
CSP’s still figuring out how to monetize network modernization
WHY ARE WE HERE?
2ECI Proprietary 2
Email Video
Centralized Cloud
Computing Services
StorageHosted
Applications
Search
OTT Delivery
SO IMAGINE A DIFFERENT PATH
ECI Proprietary 3
Offering your customers the ability to use the network as a dynamic services platform Brings value to their
business Enhance your
revenues
ECI Proprietary 4
ENABLING LIMITLESS VERTICAL APPLICATIONS
ECI Telecom Proprietary and Confidential 4ECI Proprietary 4
• Secure record sharing• Patient wearables monitoring• Remote operating room
• Ad hoc sessions security • Continuous data backup• Network and log analytics
• Resource monitoring & control• Integrated voice, data, video• Remote operations
• BW for high volume sales events• Continuous inventory monitoring• Secure supplier connections
• Smart City (traffic control)• Wired city (ubiquitous WIFI)• Surveillance
• Secure collaboration• On-demand lecture broadcasting• Experiment data backup
55ECI Proprietary
EFFECTIVELY BRIDGING THE GAP Long service provisioning
cycles
Limited interoperability/
rigid architecture
Closed management
system
Traditional working processes
Shorter TTM
Greater operational efficiencies
Virtualization
New level of services
NFVSDN
ECI Proprietary 6
NETWORK AS DYNAMIC SERVICES PLATFORM
ECI Telecom Proprietary and Confidential 6ECI Proprietary 6
1.Customer orders new service
ECI Proprietary 7
NETWORK AS DYNAMIC SERVICES PLATFORM
ECI Telecom Proprietary and Confidential 7ECI Proprietary 7
SDN-NFV control and orchestration
1. Customer orders new service
2. Network instructed what is desired
Customer Portal
3. Network configured as needed
4. Customer starts using service
Where the magic occurs
CHARACTERISTICS OF SDN/NFV NETWORKS
Rigidly defined
Phone/template
One at a time
Days to weeks
Contract
None due to OTT
Service nature
Order process
Service mix
Turn up Time
Commitment
Cloud value
Today
CHARACTERISTICS OF SDN/NFV NETWORKS
Dynamic
Custom portal
Mix & match
Minutes
Pay per use
M2M, IOT, etc
Rigidly defined
Phone/template
One at a time
Days to weeks
Contract
None due to OTT
Service nature
Order process
Service mix
Turn up Time
Commitment
Cloud value
Today SDN-NFV Era
10ECI Proprietary 10
CORE SET OF DYNAMIC SERVICES
Definable CPE Managed Security Dynamic VPNs Dynamic Bandwidth
10ECI Proprietary 10
ECI Proprietary 11
DEFINABLE (VIRTUAL) CPE
ECI Telecom Proprietary and Confidential 11ECI Proprietary 11
SW Configurable Communications
Platform
Smart Set Top Box
ECI Proprietary 12
MANAGED SECURITY
ECI Telecom Proprietary and Confidential 12ECI Proprietary 12
Monthly Traffic Audits
Instant eCommerce
Firewalls
Instant Applications as Needed
Parental Control
ECI Proprietary 13
DYNAMIC VPN
ECI Telecom Proprietary and Confidential 13ECI Proprietary 13
Private WIFIin Public Domains
Temporary VPNs
Blue-Ribbon Gaming Central
Encrypted Access for Remote &
Mobile Users
ECI Proprietary 14
DYNAMIC BANDWIDTH
ECI Telecom Proprietary and Confidential 14ECI Proprietary 14
Instant Feeds to
Broadcast
Business Continuity
Remote Operating
Rooms
Increase Server
Bandwidth
REVENUE IMPACT OF SDN & NFV (1)
ECI Proprietary 15
Fundamentally changes ability to deliver services
• Customized through chaining
• Rapid turn up
• Short-livedBased on “New”
Network Services
Based on Customization and Rapid Turn Up of Network Services
(Service Agility)
Pre SDN-NFV Era SDN-NFV Era
EmailVideo
StorageHosted
Applications
Search
ECI Proprietary 16
CLOUD AND EDGE COMPUTING SERVICES
ECI Telecom Proprietary and Confidential 16ECI Proprietary 16
Latency of Data TransactionsLow sensitivity High Sensitivity
Frequency of Data
Transactions
Low
HighCentralized Cloud
Computing
Adapted from NTT January 2014
Edge Cloud Computing
Gaming
IoT
Smart City M2M
ARHealth Care
Enhanced Mobility
EnterpriseSecurity
Intelligent Transportation
ECI Proprietary 17
CLOUD VS EDGE COMPUTING NETWORKING
ECI Telecom Proprietary and Confidential 17ECI Proprietary 17
Seattle
New York
Centralized Cloud Computing• 4000 km, multiple router hops• Round trip delay ~100ms• Acceptable for Cloud OTT• Not acceptable for Edge Computing
Edge Cloud Computing• 10s of km, 1-2 router hops• Round trip delay <10ms• Overkill for Cloud OTT• Needed for Edge Computing
NYC Traffic Control System
ECI Proprietary 18
TRANSPORT NFV MARRIAGE WITH EDGE COMPUTING
ECI Telecom Proprietary and Confidential 18ECI Proprietary 18
Edge Cloud Computing
Gaming
IoT
Smart City M2M
ARHealth Care
Enhanced Mobility
EnterpriseSecurity
Intelligent Transportation
Common hyper-converged platformEnhanced QoE Policy management
REVENUE IMPACT OF SDN & NFV (2)
ECI Proprietary 19
Biggest upside may be through synergy with Edge Computing services
Based on “marriage” with Edge Computing
Services
Based on “New” Network Services
Based on Customization and Rapid Turn Up of Network Services
(Service Agility)
Pre SDN-NFV Era SDN-NFV Era
20
ECI SmartLIGHT™ FRAMEWORK
20ECI Proprietary 20
How are we bringing the networks of the future to life…. Neptune
Apollo
LightSOFT NMS
LightCONTROL SDN Controller
LightCARE
LightINSIGHT
LightCONNECT
LightTIME
LightACTIONControl TransportAppsSecurity
LightSEC
Mercury
ORGANIZATIONS THAT WILL BE ADAPTIVE ARE THE ONES INVENTING THE FUTURE. – The Elastic Enterprise
ECI Proprietary 21
THANK YOU.