Eco Friendly Creative Practice Julia Haltrecht

Julia Haltrecht - Environmental Consultant- [email protected]

C r e a t iv e P r a c t ic e s a n d E n v ir o n m e n t a lC h o ic e s

Julia HaltrechtEnvironmental Consultant, Auditor and Researcher

Creative Green Solutions


In t r o d u c t io n

• Climate change• What are we aiming for?• The statistics• Example of creative business• The day-to-day detail• Analysis tools• Busting the green myths• Conclusion

In t r o d u c t io n


: C lim a t e C h a n g e t h eD e f in in g

2 1 s t C e n t u r y Is s u e

• CO2e emissions must be reduced by 80% by 2050 to prevent catastrophic climate change

• The UK has committed in its Climate Change Bill to reduce GHGs by at least 60% from 1990 levels by 2050

• UK “appears” to be on course to achieve targets but global average is startling increase of 38%


Climate change - the defining environmental issue for the 21st Century.

: C lim a t e C h a n g e t h eD e f in in g

2 1 s t C e n t u r y Is s u e

Transforming to a low carbon emissions society will involve:

• Energy conservation • Switching to alternative energy sources• Embracing innovative, low carbon technologies• Behavioural change, backed by regulations and market


Wh a t A r e We A im in g?F o r

Wh a t A r e We A im in g?F o r


Zero carbon

Sustainable water use

Protection of ecology & ecosystems

Organic, Fairtrade, local, seasonal food

Promotion of health and well being

Sustainable resource use

Zero waste


Zero carbonOne recycled aluminum can = 3 hours computer or tv power

Sustainable water use9L to flush the loo, 80L to fill a bath, 35L to shower

Protection of ecology & ecosystemsEngland is 3rd most densely populated country in world

Organic, Fairtrade, local, seasonal food“4m people globally suffer acute pesticide poisoning every year”

Promotion of health and well being81% said “happiness, not wealth”

Sustainable resource use 1 tonne of paper = 5 football pitches size forests

Zero wasteEach person produces a tonne of waste a year = weight of small car


C r e a t iv e B u s in e s s e s C a n Ad a p t t o t h e

N e e d s o f t h e T im eMusic industry made up of 90% SMEs

Similar story for film/design/fashion

Exciting opportunity to galvanise

Research Feb 2007 – 540,000 t CO2e CD packaging emissions accounts for 23% of

whole UK music industry = 138,000 t CO2e

Feb 2009 – Move to card wallets instead of plastic jewel case instantly reduces emissions by

95% across sector


- - Th e D a y To D a y D e t a il

• Energy – Switch to green energy supplier. Replace incandescents & halogens

with CFLs or LEDs. Improve server efficiency. Review glazing, insulation, draught-proofing. Turn down thermostats. Use passive ventilation in summer

• Transport – Reduce Flights. Walk and Cycle more. Lift Share. Fuel efficient

driving. Facilities and financial support for cyclists. Switch vehicles to smaller or diesel or hybrid

• Waste – Reduce waste to landfill. Composting. Recycle CDs, Tetrapak, IT

equipment. Reduce bottled water. Add water saving devices in taps and toilets

• Procurement – Buy Fairtrade, organic food. Low chemical cleaning

products. A+ rated appliances. Wood furniture from sustainable sources. Low VOC paint. Grow edible plants instead of non-native 'architectural' plants like palm


Useful but become superseded regularly.

What new standards will be appropriate for your working life?

4. Ecological footprinting

5. Carbon footprinting

6. Life cycle analysis

7. Energy labeling

8. ISO 14001 and EMS

Q u a n t it a t iv e An a ly s isTo o ls


B u s t in g t h e G r e e nM y t h s

Carbon Equivalent (CO2e) Emissions include all the GHGs of which carbon dioxide is just one

Embodied energy Sum total of the energy necessary for an entire product lifecycle

Energy-in-useMeasuring energy used during the life of the product

Cyber-warmingCO2 emissions from the internet and IT equipment

Low carbon dietEating specifically to reduce GHGs

B u s t in g t h e G r e e nM y t h s


In C o n c lu s io n w h a t c r e a t iv e p e o p le c a n c o n s id e r w it h t h e ir

b u s in e s s a n d t h e ir p r a c t ic e

1. Climate change can’t be ignored

2. Resources need to be conserved

3. The whole is more than the sum of its parts – work together!

4. Think: Energy, Transport, Waste, Procurement for your product or service

5. Become expert at the analysis tools available and stay up-to-date

6. Reduce, Reuse, Recover, Repair, Reclaim, Revitalise, Recycle, Reprocess, Reformat, Rework, Remake, Refine, Reiterate

In C o n c lu s io n


U s e f u l We b s it e s U s e f u l We b s it e s

Technology

Eco Friendly Creative Practice Julia Haltrecht