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In this seminar, you’ll learn tips and tricks for beginners in ecommerce. From using a Yahoo shopping cart to building a custom ecommerce website with an integrated POS system, this seminar offers simple step-by-step instructions for how to sell and market your products online and where to take your online business next. Utilize the top tools and techniques for ecommerce success along with analytics to track your conversion rate and maximize your selling power. You’ll learn the techniques that make ecommerce giants like Amazon and Endless successful to turn your mom and pop store into an online selling machine.
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Get started in the world of eCommerce: eCommerce for Beginners
Mike DuncanSage Island CEO
www.SageIsland.com
www.sl ideshare .net /sageis land
Types of eCommerce sites
• Business-‐to-‐Business (B2B) – Manufacturers selling to distributors and wholesales selling to retailers.
• Business-‐to-‐Consumer (B2C) – Businesses selling to general public through catalogs and online stores.
• Consumer-‐to-‐Consumer (C2C) – Classifieds, auc@ons, Craigslist, eBay, etc
•Peer to Peer (P2P) -‐ file sharing
•M-‐Commerce -‐ Mobile Commerce
Ques;ons
Inventory Management
•Credit Card Processor
•Shipping Methods
•Order Fulfillment Process / Logis@cs
•Customer Service
•Marke@ng / Branding
•Rent vs. Own
•Development Resource
Product Management
Product inventory
•Titles
•Images / Video
•Descrip@on
•Weight
•UPC code
•Price
Getting Started
Lis;ngs Sites (P2P)
Lis@ng individual products for salePros• Network customer base• Very easy to setup• Localized• Low or No feesCons• Everyone is looking for a deal• Scammers• No branding• Cash only deals or delayed payment
The Next Step:
Build your Brand
Network eCommerceBuild template store-front on a network
Pros• Better branding, allows logo and limited customization
• Network customer base, which cuts down on marketing cost
Cons• Very limited customization• Store is on another domain• No control over functionality• High fees
Build your own Website
Hosted eCommerceBuild a template store-front on your ownPros
• Branded domain name and website
• eCommerce solution handles transactions, credit card processing, etc.
• Customizable templates
• Easy to do it yourself, no computer guy!
• Little up-front cost
Cons
• Don’t own the cart
• Only modify it as much as allowed
• High monthly or yearly fees
• SEO - Hard to market
The age old question:
Rent vs. Own
Dedicated eCommerce
Build it for yourselfPros
• The sky’s the limit
• Online Marketing with SEO
• Custom transactions, credit card processing, and anything else
• Completely customized functionality
• Adaptable as your needs change
• Owned and maintained by your company
Cons
• Owned and maintained by your company
• Requires hiring or outsourcing resources
• Expensive
Customer Service
www.sl ideshare .net /sageis land
Search Engine Optimization – Kristopher JonesGet to the top on Google – David VineyLanding Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter
Mike DuncanSage Island CEO
www.SageIsland.com