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E-Commerce and WordPress
@SzeLiu
#WCMIAMarch 6, 2014
Before You Start Coding…
Business What am I selling? How many products do I have? How many customers do I have (now and future)?
Where are my customers (Domestic vs. International)? What is my sales volume?
Technical Do I have enough technical skills? How much time do I have? Do I have the budget to hire a developer if needed?
2#WCMIA@szeliu
#WCMIA 3
5 Most Popular E-Commerce Plugins for WordPress
Platform Pros Cons PriceFully functional official free theme
Strong activity and community support
Extensions cost relatively more
Free; official extensions cost between $29 to $199
Most downloads Less customization
Lack of support
Free; official extensions cost between $17 to $197
Fully functional official free theme
Customer friendly
Limited shipping settings
Free; official extensions cost between $19 to $220
Easy to set upExtensions cost relatively less
Less customization
Lack inventory management
Free for Lite; $25 per month or $199 per year for Cart66 Cloud
Dedicated support from developers with package purchase
Lack of built-in CSS
Lack of reporting
Free, with two support packages available
@szeliu
#WCMIA 4
WooCommerce
What is WooCommerce? WooCommerce is a free, open-source e-
commerce plugin for WordPress that allows you to sell products through your WordPress site.
Why WooCommerce? Fully functional e-commerce plugin Theme availability Large community of support Relatively easy to set up Good developer support via email
@szeliu
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WooCommerce Server Requirements
PHP 5.2.4 or greater MySQL 5.0 or greater The mod_rewrite Apache module (for permalinks) An SSL certificate if you choose to install any
direct payment gateways (optional) Some plugins for WooCommerce require cURL
(optional) Some plugins for WooCommerce require SOAP
(optional)
@szeliu
#WCMIA 6
WooCommerce Key Features
@szeliu
General Products Tax Checkout Shipping
Accounts Emails Orders Export CSV Reports
Geographic locations
Currency settings
Style and scripts
Product sorting and default page display
Product Data Product image
sizes Downloadable
Products
BACS (direct bank transfer)
Cheque Cash on
Delivery Mijireh
Checkout PayPal
Prices entered include or don’t include tax
How you calculate tax
The default customer address
Shipping tax classes
Tax display during checkout
Flat rate shipping
Free shipping International
delivery Local delivery Local pickup
Set “My Account” page
Lost Password URL
Registration options
New orders Processing
orders Completed
orders Customer
invoices Customer notes Password resets New account
creations
Show all orders and their statues
Change status individually or in bulk
Sort by date or statuses
Search for a particular customer
Orders Customers
Orders Customers Stock Taxes
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Designing your own WordPress Theme for WooCommerce
WooCommerce basically works with most themes Make sure WooCommerce fit in your theme’s wrapper Use hooks or woocommerce_content()
http://docs.woothemes.com/document/third-party-custom-theme-compatibility/
Disable WooCommerce CSS
@szeliu
#WCMIA 8
Choosing a WordPress Theme for WooCommerce
Advantages Up-to-date with WooCommerce Most are easy to customize
Tips Research the theme
Constant and consistent updates Support quality Ratings
Create a child theme
@szeliu
#WCMIA 9
WooCommerce - Themes
@szeliu
Site Numbers of Theme
Price
Close to 200 $50 to $65
Over 50 (a few free and more than 30 are responsive)
$99, $179 & $399
Around 60 $40 to $60
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FREE Plugins & Extensions
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WooCommerce CSV importer
Import products via a CSV file Claims to have tested 10,000+ products
@szeliu
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WP-Lister for eBay
Post product on eBay 3 levels
Light (free) Pro ($129) – sync inventory between eBay and
WordPress, etc. Bundle ($199) – sync changed item from eBay, etc.
@szeliu
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WooCommerce Bulk Discount
Set discount to orders that exceed certain volume
@szeliu
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WooCommerce Multilingual (WPML)
Over 40 languages Review and edit translation if necessary
@szeliu
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PushOver
Receive notifications on new orders, back orders, low stock, or out-of-stock items on your mobile phone (both iOS and Android)
App cost: $4.99
@szeliu
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WooCommerce Checkout Manager
Manage, remove and add more fields to the check out page
Text input, text area, radio button, date picker, etc.
@szeliu
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YITH WooCommerce Zoom Magnifier
Zoom effect to all your product images
@szeliu
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WooCommerce Video Product Tab
Embed any video onto the product page
@szeliu
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New Product, Smart Sale & Sold Out Products Badges
@szeliu
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Yotpo Social Reviews for WooCommerce
Share reviews on Facebook, Twitter, Google+, and LinkedIn
Reviews can be shown on your social media pages@szeliu
#WCMIA 21@szeliu
PAID Plugins & Extensions
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Product Addons
Used as gift messages, laser engraving, etc.
Price: $49 (single site)
@szeliu
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Table Rate Shipping
Define multiple shipping rates based on location, price, weight, or item count.
Price: $199 (single site)@szeliu
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Print Invoices and Packing Lists
Lets you print both individual or multiple invoices and packing lists Customer can access and print out the invoices on their “My
Account” page Customize the invoices such as adding logo, return policy, etc.
Price: $49 (single site)
@szeliu
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Ajax-Enabled, Enhanced Layered Navigation
Offer customers filterable color swatches and size selectors as well as checkboxes
Price: $29 (single site)@szeliu
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Shipping
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Price: $79 (single site)
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Payment Gateway
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Price: $79 (single site)
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WooCommerce Wishlists
Create a wish list for any occasions such as birthdays, weddings, etc. Customers can share their wish lists via various social media platforms
Price: $79 (single site)
@szeliu
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WooCommerce Quick View
Show product details in a light box Non-ajax “add to cart” button
Price $29 (single site)@szeliu
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Cart Notices
Show notification such as “add $21 to receive free shipping”
Set criteria by deadline, minimum amount, etc.
Price: $49 (single site)@szeliu
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Follow Up Emails
Define automatic emails sent to customers’ email inboxes at defined intervals after they make purchases
Promote other products, promote special sales, or request reviews and offer discounts, etc.
Price: $99 (single site)@szeliu
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More tips
taxrates.com github.com/ Secure your site
http://wordpress.org/plugins/better-wp-security/ http://wordpress.org/plugins/bulletproof-security/ http://wordpress.org/plugins/all-in-one-wp-security-
and-firewall/ http://wordpress.org/plugins/sucuri-scanner/ http://wordpress.org/plugins/wordfence/ http://wordpress.org/plugins/websitedefender-
wordpress-security/
@szeliu
