16
16 @PointBlankSEO 1 eCommerce Link Building How to never run out of link building ideas

eCommerce Link Building - State of Search 2013

Embed Size (px)

DESCRIPTION

My presentation at State of Search 2013 in Dallas on eCommerce link building, and specifically, how to never run out of ideas.

Citation preview

Page 1: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 1

eCommerce Link BuildingHow to never run out of link building ideas

Page 2: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 2

Steps to solving [SEO] problems…

1. Find others who had the same problem2. See how they overcame it

Page 3: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 3

How to find verticals to research…

Page 4: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 4

Example #1: Motorcycle Gear

http://www.stromtrooper.com/

http://www.stromtrooper.com/revzilla-com/

http://www.stromtrooper.com/revzilla-com/71658-nolan-n104-helmet-review.html

Page 5: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 5

Example #1: Motorcycle Gear

http://www.ducati.ms/forums/

http://www.ducati.ms/forums/147-bellissimoto/

http://www.ducati.ms/forums/147-bellissimoto/102752-bellissimotos-custom-ducati-monster-s4rs.html

Page 6: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 6

Example #2: Beach Gear

http://blog.lowcountryparent.com/ducks-in-a-row/summertime-beach-toys-are/

Page 7: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 7

Example #3: Fashion

http://kayleeandkeirasmommy.blogspot.com/2013/11/whats-on-my-christmas-wish-list.html

Page 8: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 8

Example #4: Gift Baskets

http://www.lcsc.edu/humanresources/discounts.htm#gifts

Page 9: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 9

Mass Prospecting Technique

bit.ly/ext-links

1.Find page of links2.Scrape all external links3.Grab CSV of all links to each of those pages4.Combine in Excel5.Use Control + F6.Profit

Page 10: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 10

Example #5: Pet Supplies

http://www.stellaandchewys.com/estores.html http://www.earthbornholisticpetfood.com/us/where_to_buy…

http://www.carlsonpetproducts.com/where/ http://www.richellusa.com/catalog/pet-products/where…

Page 11: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 11

Example #6: Batteries

http://www.kjlo.com/ http://www.mondaynightcarshows.com/

Page 12: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 12

Example #7: Pet Supplies (Again)

http://www.muttville.org/ http://norcalpetadoptions.com/about/sponsors/

Page 13: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 13

Example #8: Recyclables

http://www.rochester.edu/sustainability/recycling/

Page 14: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 14

Example #9: (Omitted)

Page 15: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 15

Prioritizing your link building efforts…

1. By opportunity/fixed cost2. By target page

Page 16: eCommerce Link Building - State of Search 2013

16@PointBlankSEO 16

Jon CooperEmail: [email protected]

Twitter: @pointblankseoBlog: pointblankseo.com

The End.