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My presentation at State of Search 2013 in Dallas on eCommerce link building, and specifically, how to never run out of ideas.
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16@PointBlankSEO 1
eCommerce Link BuildingHow to never run out of link building ideas
16@PointBlankSEO 2
Steps to solving [SEO] problems…
1. Find others who had the same problem2. See how they overcame it
16@PointBlankSEO 3
How to find verticals to research…
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Example #1: Motorcycle Gear
http://www.stromtrooper.com/
http://www.stromtrooper.com/revzilla-com/
http://www.stromtrooper.com/revzilla-com/71658-nolan-n104-helmet-review.html
16@PointBlankSEO 5
Example #1: Motorcycle Gear
http://www.ducati.ms/forums/
http://www.ducati.ms/forums/147-bellissimoto/
http://www.ducati.ms/forums/147-bellissimoto/102752-bellissimotos-custom-ducati-monster-s4rs.html
16@PointBlankSEO 6
Example #2: Beach Gear
http://blog.lowcountryparent.com/ducks-in-a-row/summertime-beach-toys-are/
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Example #3: Fashion
http://kayleeandkeirasmommy.blogspot.com/2013/11/whats-on-my-christmas-wish-list.html
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Example #4: Gift Baskets
http://www.lcsc.edu/humanresources/discounts.htm#gifts
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Mass Prospecting Technique
bit.ly/ext-links
1.Find page of links2.Scrape all external links3.Grab CSV of all links to each of those pages4.Combine in Excel5.Use Control + F6.Profit
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Example #5: Pet Supplies
http://www.stellaandchewys.com/estores.html http://www.earthbornholisticpetfood.com/us/where_to_buy…
http://www.carlsonpetproducts.com/where/ http://www.richellusa.com/catalog/pet-products/where…
16@PointBlankSEO 11
Example #6: Batteries
http://www.kjlo.com/ http://www.mondaynightcarshows.com/
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Example #7: Pet Supplies (Again)
http://www.muttville.org/ http://norcalpetadoptions.com/about/sponsors/
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Example #8: Recyclables
http://www.rochester.edu/sustainability/recycling/
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Example #9: (Omitted)
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Prioritizing your link building efforts…
1. By opportunity/fixed cost2. By target page
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Jon CooperEmail: [email protected]
Twitter: @pointblankseoBlog: pointblankseo.com
The End.