PROPOSAL FOR CONVERTING YOUR HOBBY INTO A BUSINESS

NAME OF THE STUDENTS ROLL NO.

Ms. GILLIAN DOURADO 68

Ms. NIDHI JAIN 75

Mr. SATEJ KHOT 83

Mr. JIGNESH MISTRY 93

Mr. CHETAS SHAH 110

IntroductionCake as a product

Customization The Latest Trend.

A brief on Yolanda

Purpose of this project

YOLANDA’S CAKE S

DemandPersonalized / Customized cakesAffiliations with event managersFree birthday caps and candles Advertising through radio channels in form

of gift vouchersBaking classes Free pastry to frequent clients every quarter

(Innovated pastries like Red velvet cakes) Free delights to school students on a

particular occasionsCake on Wheels

Current Pricing StructureCurrent Pricing Structure

PricePrice Pricing Strategy to Gain Market Share:

Manage Fixed & Variable CostOptimum Utilization of ResourcesBulk Buying Customization Build Image of the Product in Consumer Mind

Current CapitalCurrent CapitalCurrent Financials for 5 Normal Cakes Per Month & 2 Wedding Cakes Per month

Future CapitalFuture CapitalCurrent Financials for 10 Normal Cakes Per Month & 4 Wedding Cakes Per month

ConclusionConclusion• Money out of hobby-Money out of hobby- There is no specific marketing

strategy to be followed: spreading the word through friends and family or even putting up a page on Facebook and you're set to make profit out of your interest.

• Yolanda a role model-Yolanda a role model- Yolanda can be a role model for many young entrepreneurs to convert their hobbies into a money making livelihood and enjoy their work.

Book One now !Book One now !So if you have an occasion coming up with a theme for

the party in place, you could surely contact Yolanda and have her design a cake with a personal touch to match the theme, which will surely make your Friends envy about it.