Upload
linkedin
View
3.544
Download
4
Embed Size (px)
DESCRIPTION
For LinkedIn members, education is far more than an early entry on their profile page. New insights shows that professionals at all levels see continued learning as fundamental to their success. And the appetite to keep developing academically doesn’t diminish, no matter how many degrees they hold or how many promotions they secure. Nine out of ten LinkedIn members agree that it’s important to learn new things throughout their life – and a significant number have done something proactive about it. One in three have bought online courses in the past six months, and one in four use the internet to learn an additional language. LinkedIn members with a bachelor degree or higher are 144% more likely than average to start a university course in the next 12 months – and those in director-level roles or above are 62% more likely to do so. In general, LinkedIn members are 135% more likely to have visited an education website in the past month. With the continuing importance of education, it’s no surprise that learning-focused groups generate huge engagement levels on our platform. More than 4.5 million LinkedIn members are part of an education group, and over 15 million are members of one of our 100,000 alumni groups. Scroll down for our infographic with full details of LinkedIn members’ continuing appetite for lifelong learning.
Citation preview
ALUMNIGROUPS
A
EDUCATIONGROUPS
E
ALUMNIGROUPS
A
EDUCATIONGROUPS
E
ALUMNIGROUPS
A
EDUCATIONGROUPS
E
ALUMNIGROUPS
A
EDUCATIONGROUPS
E
ALUMNIGROUPS
A
ALUMNIGROUPS
A
ALUMNIGROUPS
A
ALUMNIGROUPS
A
ALUMNIGROUPS
A
ALUMNIGROUPS
A
135%
And they’re learning on the go……
Aspirational professionals have clear goals in mind when it comes to education
LinkedIn is where professionals come to engage with education companies*
Top education companies in Europe on LinkedIn**
1in3
1in4
1in3
45%
35K
4.5M
90%
There are
education groups...
100K+
...and
alumni groupson LinkedIn
More than
LinkedIn members are part of an
education group...
15M
..and more than
are part of alumni groups
LinkedIn members who hold a bachelor degree or
higher are 144% more likely to start a
university course in the next 12 months
LinkedIn users are
more likely to have visited an education website in the past month
have bought online courses in the past 6 months
use the internet to learn an additional language
want to get to the top of their career
of LinkedIn members starting university in the next 12 months would like to own their own business
of LinkedIn members believe it is important to learn new things throughout their life
Even our more senior audience actively seek education opportunities – people on
LinkedIn who hold director+
positions are 62% more likely to start university in the next
12 months
Source: TGI Europe, 2013 r2*Source: LinkedIn Internal Data, 2014
**Top followed companies