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When Do Adversaries Call it Quits?The additional time to deter the majority of attacks is less than two days.
The Myth of the Big PayoutMany attackers are motivated by economics, but actual earnings reveal a different reality.
Does Crime Pay?
Purely EconomicsAttackers say they aremotivated by earning potential.
Excellent IT Security Deters Adversaries 4 Days Past Their “Change Target” Point
The average attacker only makes one quarterof what IT security pros make each year.
Changing the Economics of AttacksExcellent IT Security doubles the time attackers need to plan and execute a successful attack
The Path Forward? Sharing Threat IntelligenceSharing threat intelligence with peers is considered most effective for preventing attacks
Read the full report: go.paloaltonetworks.com/ponemon
69%
25%
Choosing TargetsMost adversaries choosetargets opportunistically
72%
39%
Attacks Can Be Thwartedby threat intelligence sharing
$28,744/annual earnings
70 hours
147hours
i i
Your Adversaries IT Security Professionals
Attack on Typical IT Security
Attack on Excellent IT Security
$115,770/annual earnings
60%of attacks deterred
40hours hours hours hours
20
36%of attacks deterred
10
24%of attacks deterred
5
13%of attacks deterred
THE REAL COSTOF ATTACKSPrevent successful breaches by impacting attacker ROI.