Elements of Highly Converting Pages

Is Your Website Optimized for Conversions?

Elements of Highly Converting Pages for Maximized Profit

Roland MirabuenoConversion Rate Optimization Expert

Saturday, September 21, 13

Are you pumping

money to a leaky bucket?


How much time and money do you spend sending traffic

to your website?


How much time and money do you spend making sure

that your website if performing for you?


Why Selling to the Logical Mind Won’t Bring Results

Tim Ash


Reasons & Plans


Feels & Remembers


Reacts & Survives


Who is your potential customer?

• Automatic

• Lazy

• Impatient

• Drowning in Information

• Has multiple tabs open

• Has multiple devices


Does your website...

• Tell the visitor what the website is about in 3 to 5 seconds?

• Tell the visitor what you want them to do on the website? Is your call to action obvious?

• Use images that add value to your content?


“Deliver relevant information, with proper timing, in the

right form”

The Goal of Conversion Rate Optimization:


Basic Checklist to Make Sure Your Website is Optimized...

• Does your headline communicate your value proposition?

• Did you introduce your call to action at the right time?

• Did you use visual hierarchy to highlight important parts of your websites?

• Does your copy have persuasive elements?

• Is my site ZMOT friendly?


Headline

• Benefit vs Modality

• Specificity

• The 3 to 5 Second Rule

• Distraction-Free

• Well-Branded


Call to Action

• Match your message

• Must be noticeable and stands out

• Use verbs (action words)

• Make your language consistent


Visual Hierarchy

Let’s do some exercises... Ready?







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Visual Hierarchy

• Use White Space

• It’s not about the color, it’s about the contrast

• Size matters (the bigger, the more important it seems)

• Use visual cues to highlight where the eyes should go first


Visual Hierarchy: Things to Avoid

• Images of People Looking at Your Visitor

• Images of People Looking Outside the Screen

• Stock Photos (Real Images are always better)

• Photos that were added for design and not context


Copy

• Relevance (Do you offer the solution to your visitor’s problem?)

• Trust Building (social proof, reality infusion, badges, seals)

• Relatable and Likable (Are you just like your visitor? Do you understand what they are going through?)

• Friction (Turn away some people and focus on a particular group to solidify your offer and message)

• Market Sophistication (Do you know how aware your potential customers are about you?)

• Tone, Pain vs Desire - Overall Writing Style


Zero Moment of Truth

• Navigation Bars Need to have Call to Action

• Craft a signup page and link it from the homepage

• Optimize pages that gets more visit

• Rearrange the elements presented on the homepage


Live Optimization Clinic


Technology

Elements of Highly Converting Pages