Email Marketing Overview

Email Marketing – Emerging Opportunities

SmartEmailMarketingSolution.com

By Ankur PateL

Director – Infotrex Services Pvt. Ltd.

-Managing Information 4 U

Overview

• Introduction to Ankur PateL

• Email Marketing Overview

• What is SPAM?

• How to do Email Marketing?

• Smart Email Marketing Case Studies

• How to Solve SPAM Problems

• Question/Answers

Introduction of Ankur PateL

• Internet Journey from 1995 to 2009

• BE(Electronics & Communication) 1999

• Master Degree in CS from Utah State University, USA 2001

• Back to Home in 2003

• Working with International Clients(USA,UK,Italy,Ireland,Australia)

• Open Source Technology Corporate Trainer(IIM,Ahmedabad,Wipro,HCL)

What is Email Marketing?

• Targeted & Relevant Communication

• Goals– Generate sales– Improve awareness– Provide valuable information– Strengthen your brand– Build relationship with clients

Your Marketing Mix

• Event Sponsorships• Radio/TV• Print (News Papers)• Direct Mail• SMS• Email

SMS & Email are the digital medium & One of Cheapest Ones

Email vs. SMS

– SMS allows only 160 Characters– SMS does not allow tracking– No automatic Unsubscribe Facility(You may

irritate someone)– Relatively Costly medium

Best Solution: Use Both Digital Medium

)

Why Email Marketing is Effective

• No. 1 Application on Internet since last many years

• Personal Digital Medium• Automation is Possible• Tracking and Analysis is Possible

• Low Cost Medium(Any Small Business can use & Grow)

• Approximate Response Rate:– Reads = 5% - 25%

– Clicks = 2% -10%

What is SPAM?

• Opt-in Marketing vs Spam

– Spam = Negative perception of spammer

– Opt-in = Higher responses, builds relationship

)

Applications of Email

No relationshipNo permissionHarvesting

No relationship3rd party permission

Existing relationshipPermission to contact

Existing relationshipPermission to contactOpt-in record

SPAM COOL

How to do Email Marketing?

• Gather Client / Prospects list

• Develop strategy, combine with other efforts

• Build email

• Send email

• Track email

• Refine marketing strategy

Email Marketing Tips

• Do not rent lists from someone you don’t know and trust – high risk of spam

• Carefully choose subject line (call to action, targeted)• Recognizable to recipients (“From” line)• Make content relevant to audience & personalize• Don’t use spam-trap words• Time of day, day of week• Frequency of communication• Short, concise messages

Using Tracking & Feedback

• Watch your email campaigns– Read rates– Click-Thru rates– What users click on– Follow post-click if possible

• Generate new lists based on recipient behavior– Send targeted follow-ups

Smart Email Marketing Demo

Demo of SmartEmailMarketingSolution.com

See FREE Video at: www.SmartEmailMarketingSolution.com




























Email & SMS Integration Possible

Dedicated SMS Web-Site:

www.SmartSMSMarketing.com

SMS & Email Integration is Possible & Available

Truly International SMS & Email Campaigns Are Possible

Nowadays

How to Solve SPAM Problems?

• Never Send too many “To”, “CC” or “BCC”

• Never Send Graphics Heavy Email

• Never Use SPAMTrap words like - Free,Lottery etc.

• Use Email Responsibly (Add Unsubscribe link in every email you send)

• Don’t Send Too many Emails at a time

)

Thank You for Your Time

Question/Answers?

Contact: Ankur Patel ( 9376133927 )

Email: [email protected]

www.SmartEmailMarketingSolution.com