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With businesses challenged by the explosive growth in corporate data, multiple database platforms, and the complexity of managing it all – the market for database tools is considerable. Embarcadero Technologies offers partners a unique opportunity for success, combining professional grade database tools with a program built to accelerate time-to-market, expand market reach, enable cross-selling multiple product lines and delivery of best-in-class solutions.
Partner ProgramOpportunity for Success
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Why EmbarcadEEro?
Industry Leadership
With more than 12,000 customers and over 90 of the Fortune 100, Embarcadero leads the market for data lifecycle management software solutions.
Product Excellence
A reputation for product excellence is mirrored by the numerous readership, editorial, analyst, and corporate awards that Embarcadero consistently wins. Continual reinvestment in R&D ensures regular updates to products, in response to customer requirements results in an ever-increasing and loyal customer base.
Financial Stability
At Embarcadero, we pride ourselves on our ability to execute – delivering value to customers and profits to our bottom line. Our company has a strong cash position, and has been cash flow positive every quarter since 1995.
offEEring
Our professional grade database tools make the design, development, and management of databases simple.
Reduce Complexity
Embarcadero’s cross-platform database tools reduce complexity in environments where organizations are managing multiple database platforms, their data volume is increasing, and databases reside in multiple locations.
Maximize Productivity
Our tools simplify and automate routine tasks. A single interface that is consistent across database platforms enables you to standardize on one administration console and be more productive.
Strengthen Security
As databases are designed, developed, and managed, Embarcadero addresses database security requirements, ensuring that your organization is in compliance with industry regulations and safeguarded against unauthorized access.
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Engagement – tools and information for initial and ongoing interaction
Welcome Kit•
Dedicated Channel Manager•
Partner Portal•
Sales Benefits – collaboration for financial success
Joint Business Planning•
Product Discounts•
Lead Generation Programs•
Sales Tools and Training•
Product Trials•
Marketing Benefits – resources and programs for business development
Online Partner Directory•
Marketing Resources•
Press Releases & Customer Success Stories•
Upfront Market Development Funds•
Technical Benefits – assistance to ensure customer satisfaction
Pre-Sales Support•
Online Forums & Technical Documentation•
Global Technical Support•
Beta Product Program•
our Program
To help our partners achieve their objectives, Embarcadero’s Partner Program addresses all aspects of interaction needed for a productive partnership:
Download a Free Trial at www.embarcadero.comCorporate Headquarters | Embarcadero Technologies | 100 California Street, 12th Floor | San Francisco, CA 94111 | www.embarcadero.com | [email protected]
© 2009 Embarcadero Technologies, Inc. Embarcadero, the Embarcadero Technologies logos, and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners. PRTNR/OV/2009/03/01
EngagEmEnt
The Embarcadero Technologies Partner Program is designed to equip partners with the tools and information needed to work effectively and communicate efficiently with Embarcadero.
Welcome Kit
On joining the Partner Program, primary contacts at partners are provided with a Welcome Kit that provides the materials, contacts and information needed to get started working with Embarcadero.
Dedicated Channel Manager
All partners have a designated Embarcadero Channel Manager who works with partners on day to day activities and is the conduit to additional resources, technical, sales, marketing etc. as required
Partner Portal
Partners have access to a partner-exclusive Web-based portal that provides sales tools, marketing resources, and technical information.
SalES bEnEfitS
Provides partners with the tools and programs required to close new business opportunities and to achieve mutual financial success.
Joint Business Planning
The Channel Manager will work closely with the partner to strategically align the Embarcadero database products to add value to your solutions.
Product Discounts
Partners are eligible for product discounts that increase by commitment level.
Lead Generation Programs
End user leads from Embarcadero campaigns will be distributed to partners for follow up and fulfillment.
Sales Tools & Training
Partners have access through the partner portal to the sales tools, competitive intelligence and training needed to effectively position and sell Embarcadero products.
Product Trials
Extended software keys are available for partners for internal use and training and customer demonstrations.
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markEting bEnEfitS
Provides partners with the tools, resources, and programs necessary to achieve go-to-market and business development objectives.
Online Partner Directory
Partner profiles are included in Embarcadero’s partner directory available from its corporate web site.
Marketing Resources
Marketing tools such as logo usage guidelines, product descriptions, screenshots, customer lists, case studies and white papers are available to partners through the Partner Portal.
Press Releases & Customer Success Stories
Embarcadero actively works with partners to publicize joint product, market and customer success through public relations activities and development of customer success stories.
Upfront Marketing Funds
Funds are available to partners in support of marketing and lead generation activities.
tEchnical bEnEfitS
Provides partners with pre- and post-sales technical information and assistance needed to achieve and maintain customer satisfaction.
Pre-Sales Support
Partners are provided with pre-sales support as needed to bring license deals to closure.
Online Forums & Technical Documentation
Online benefits include resources rich in product information and knowledge including a searchable Knowledge Base, Discussion Forums and Technical Documentation.
Global Technical Support
Partners are able to submit cases through an online support form and by phone during standard support hours.
Beta Product Program
Partners are eligible to participate in our Beta Product Program, which provides partners with the opportunity to provide feedback on user experience prior to products becoming generally available, and gives partners hands-on experience with new products and product versions.
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