Embrace or die - How mobile can accelerate your business

Embrace or Die – How mobile can accelerate your business?

28th March 2013

Proprietary & ConfidenCal 2

There are 6.8 billion people on the planet.

Only 3.5 billion of them use a toothbrush.

4 billion of them use a mobile phone.

hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812




81% of smartphone users have done product research via smartphone.

50% have made a purchase with one.



9 out of 10 mobile searches lead to ac@on...

… and over half lead to purchase. hGp://www.slideshare.net/HubSpot/50-‐mobilefactsdeck62812


70% of mobile searches lead to ac@on within one hour.

It takes one month for the same percentage of desktop users to catch up.



No surprise that its having an impact

1.   33% of ecommerce traffic is mobile

2.   40x ROI for every $1 spent on mobile

3.   22% of hotel reviews are on

mobile 4.   70% of same day bookings are

via mobile


43% of marketers currently use mobile technology

Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months.

Only 15% of marketers have no plans to use mobile technology.



Growing mobile ad spending


Mobile ads perform

4-‐5 @mes beSer than online ads in key metrics such as brand favorability awareness, and purchase intent.



16% of smartphone users made a purchase because of a marke@ng message received on their phone



Mobile coupons receive

10 @mes higher redemp@on rates than print coupons.



New payment technologies being adopted


LBS


Gamifica@on


Trend Example “Video”: why it maSers

Video is a core component of the booking and travel process Online Video becomes key feature Videos along the whole planning process

Video for Sharing

Sources: Think Travel.

10M Downloads


Augmented Reality


Evolu@on is rapid Augmented Reality

Augmented Reality


Business going mobile and not the mobile business


Applica@ons are exploding across industries No. of A

pps

Publicly Available Apps (End 2012)

AutomoCve Industrial Media Hotels 0

50

100

150

200

250


Even handset manufactures bet on apps

•  Nielsen claims there are 41 apps per device on average

•  BlackBerry’s App World now

touts 100,000 BB10 applicaCons

•  BlackBerry claims 30,000 applicaCons were added in the last couple of weeks. Each day BB10 early adopters are waking up to new apps with just 20% Android apps.


>100,000 Windows Phone Apps


10,000 Windows 8 RTM Apps?


Appcessorizing Everything! Everything is going to be connected to an app!


Connected Home, Connected Devices


It’s real – Philips Hue


Connected Cars

SpoCfy integrated into Ford Car System Volvo -‐ Sensus connected touch system

Audi can make your car a Wi-‐Fi hotspot Tesla’s huge touchscreen wows the crowd


You can either appcessorize it Or Api-‐fy at the core

You s@ll need to manage Partners, Apps and API’s


MGM Resorts Interna@onal

•  Own App Store •  18 apps •  Templated apps to maximize

economies of scale •  Book rooms, buy Cckets,

order room service, etc. 800,000 downloads

•  Casinos track and interact with guests via smartphone apps.


Who’s doing well?

RedBull Apps -‐ Entertain

Nike+ App Tesco’s Home Plus

Wrapp – hot new Facebook/voucher app service


Exicon – App LifeCycle Management Company

•  To simplify and accelerate the creaCon, deployment, management of mobile apps

•  Using our mobile

applicaCon management tools around the App Lifecycle to manage

-‐  ApplicaCons

-‐  Developers

-‐  APIs


Plalorm


Our Customers


EXICON App LifeCycle Method

Your software Your ROI

Your strategy Your software evolution

Finding you the best developers & project managers for your sogware

What do you need?

Get it in the right place and drive users to download your app.

How did you do? How could you do beGer?

Get your somware

Mobility strategy

Downloads & Engagement

Control & monitor assets

DEFINE

BUILD

ENGAGE

MEASURE

Exicon’s App LifeCycle Process


Define

•  What are your company’s main objecCves?

•  Can mobile support it? •  If so what do you want to achieve? •  Who are you trying to reach? •  Where are they? •  What devices do they use? •  What could you do? •  What are your compeCtors doing? •  What does success look like to

you?

What do you need? Mobility strategy DEFINE


Build

•  Who should be building the app

for you? •  Do they have the right skills and

experience? •  Are they able to evolve with you? •  Are you able to store your criCcal

project needs? •  Who will project manage it? •  Are you up to date with news

about your developers? •  Where are you going to securely

store all the assets?

Finding you the best developers & project managers for your sogware

Get your somware BUILD


Engage

•  Are you in the relevant app

stores? •  Is your social media driving

downloads? •  Are you geing real engagement? •  Are you using in-‐app promoCons? •  Do you have all your digital

content under your control? •  Are you engaging your end-‐users

through your apps?

Get it in the right place and drive users to download your app. Downloads & Engagement ENGAGE


Measure

•  Are you measuring the right things?

•  Are you really geing the ROI you planned?

•  Are you reaching the right people? •  Are you achieving your business

objecCves? •  How could you improve? •  Is your app where it should be? •  Are the services you are using

providing what your app needs?

How did you do? How could you do beGer?

Control & monitor assets MEASURE



What you can do now:

Subscribe to our newsleGer & get email updates

Comment on this presentaCon

Follow Exicon

Technology

Embrace or die - How mobile can accelerate your business