+

Emerging Social Media Gretchen Edwards & Lisa Snedeker Social Media Strategies Summit: Las Vegas February 6, 2013

+Welcome

n Gretchen Edwards

n Lisa Snedeker

+In the next hour, you will learn

n How Yammer facilitates workplace collaboration and increases employee productivity.

n How Storify curates content, engages your audience, and promotes your business or product.

n How Quora allows you to easily create and share new content.

+YAMMER

+About

n “Yammer is shared with colleagues in the company — not just your close colleagues — but potentially EVERYONE, from your manager all the way up to the CEO…”

—Capgemini Global Consultancy Firm

* via Mashable.com on January 23, 2012

+About

+About

+Collaborate

n “It breaks down silos across the university by helping get your message out and finding out what others are working on. It facilitates workplace collaboration across departments.”

— Kathy Baker Director, Family Business Center

Wake Forest University

Break out of your silo

+Collaborate

n  “Shout out” to coworkers.

n  Earn stakeholder buy-in on proposals.

n  Publicize and critique projects before launch.

Get & give feedback

+Collaborate

n "Yammer helps me connect with colleagues across campus. Sometimes I learn about projects that tie in with work that I am doing, so we can collaborate more effectively. Other times, I've used Yammer to help other faculty and staff members become aware of some stories or other communications my office has done so they can stay informed about issues or projects.”

—Stephanie Skordas Associate Director of News & Communications Wake Forest University

Gain internal support

+Increase productivity

n Makes both experienced and new employees feel more comfortable within the workplace.

Get a read on company culture

+

Increase productivity Provides a new forum for communication

+STORIFY

+About

n Curate and share social and web-based content.

n Public beta went live in late April 2011.

n In 2012, Storify users posted 554,000 stories which were viewed 367 million times.*

*As of December 19, 2012 (via thenextweb.com)

+Curate content

+Curate content Slideshow mode

+Curate content Slideshow mode

+

Curate content Linear mode

+

Curate content Linear mode

+

Curate content Linear mode

+

Curate content Custom mode

+

Curate content Custom mode

+Curate content

n  Storify simply links back to existing content

But it’s not an archive

+Curate content HAVE FUN!

+

Engage

n Feature user-generated content.

n Present through the eyes of your audience.

Tell a story

+

Engage Repurpose content

+Engage

Reach & reward your audience

+Engage

Reach & reward your audience

+Engage

Reach & reward your audience

+Promote Drive traffic to your website

+Promote Drive traffic to your website

+Promote Drive traffic to your website

+Promote Get people talking

+QUORA

+About

n Question and answers collaboration network.

n Conceived in the fall of 2008 by two Facebook engineers.

n 812,245 unique visitors in May 2012.

n Averages a little over 1 million users / month.

*As of July 19, 2012 (via tamba.co.uk)

+About

*As of July 19, 2012 (via tamba.co.uk)

+Create & Share

*As of July 19, 2012 (via tamba.co.uk)

+Create & Share

+Create & Share

+Create & Share

+QUESTIONS?

+ Gretchen Edwards @gretch Edwards

Contact Lisa

Snedeker @lisa_

snedeker