Emeric ernoult, agorapulse

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DEFINITIVE ANSWERS TO THE 6 MOST COMMON QUESTIONS

MARKETERS ASK ABOUT FACEBOOK

Inside Social Marketing, New York City, December 3-4, 2013

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What percentage of your fans can you

expect to reach with each post?

“ You will reach 16% of your fans”(Facebook)

2


“ Facebook Page posts reach 16% of their fans, on average ”

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Yours is somewhere in between…

Well, an average remains an average…


Size does matter

4


It’s all about big data!

http://barometer.agorapulse.com

5


How is your page doing?

6


All industries are not equal

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All industries are not equal

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Is a third party publishing app going to reduce the performance

of my posts?

“Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes”(Hubspot)

9


Facebook vs. Third party app

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What is the best practice to post on my

page (timing, quantity)?

“ Ideally, you should post between 5 and 10 times a week”(Socialbakers)

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Best practice for publishing

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Can I still expect my Facebook contest or

promotion to go viral?

“ Your Facebook contest will go viral, guaranteed!”Random Facebook app vendor

16


Facebook users don’t accept invitations

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Only 12% of participants share

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Participants share, their friends don’t click

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OpenGraph Sharing works much better

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Will requiring the installation of my

Facebook app reduce conversions?

“I don’t want my fans to install an app to enter my contest, this hurts my conversion!”(A disgruntled client)

21


Facebook app install conversion

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http://newsroom.fb.com/News/696/Updates-to-Facebook-Login

http://newsroom.fb.com/News/696/Updates-to-Facebook-Login



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Average conversion Best conversion Worst

conversion

Sweepstakes 74% 90% 60%

Instant Win 71% 90% 48%

Quiz 78% 100% 60%

Photo contest 70% 85% 55%

Fan Vote 58% 99% 28%

Personality test 71% 99% 50%


Are Facebook users entering contests and

promotions via mobile?

“ Your Facebook tabs will not be visible on a mobile device ”(Fact)

27


Facebook promotions on mobile

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http://www.facebook.com/AgoraPulse/app_244041225639079

https://apps.agorapulse.com/go/1046/16551

VS.

http://www.facebook.com/AgoraPulse/app_244041225639079





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Bonus!

No one checks your Facebook page. Ever. Really.We have evidence!

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No one visits your Facebook page

1.5%Of your traffic happens on your

Facebook page…


No one visit your Facebook page

Technology

Emeric ernoult, agorapulse