Enabling the digital business

Enabling the Digital Business

By Nathan MarkeDaisy Group CTOwww.dasiygroupplc.com

Agenda

Make no mistake, digital is here. And it’s not the big companies that are setting the agenda - it’s the small and medium sized ones.

This represents the biggest business opportunity we may ever see in our lifetimes.

It’s is easy to think about Digital and hark back to the good old days, when we weren’t as connected, as always on, when the pace of life seemed a little more manageable.

But it’s good to reflect that right now is a great time to be alive!

Average human lifespan x2

Average per capita income x3

Childhood mortality /10

Cost of food /10

Cost of electricity /20

Cost of transportation /100

Cost of communications /1000

If you needed any convincing that working in IT is the place to be, it’s worth looking at the Carlota Perez model…

The model, created by Carlota who is a famous economist, shows the global economy has run in ‘supercycles’ of 30-60 years since the Industrial Revolution.

The Carlota Perez model…

All of these supercycles are spearheaded by technological evolution. For example, there was the invention of the spinning jenny during the Industrial Revolution. Right now, though, we are in the middle of our present day supercycle, that of IT and the internet. And we have the chance to drive this.

These supercycles all follow the same broad pattern that we have become familiar with – that of boom, bust and then (hopefully) renewal.

The model suggest that, 43 years in, we are reaching the renewal phase of the IT age….and this is underpinned by a technology revolution that it happening under our noses today - commonly referred to a the Nexus of Forces.

What is Digital?

So what is the Nexus of Forces? Well, it is the technologies that power the Digital agenda.

So if you ask me what Digital is, I would say it is using combinations of Cloud Computing, Social Computing, Information (or big data) and Mobile, to innovate in business and achieve your goals whatever they are – whether this is changing business

models, entering new markets, transforming customer service, accelerating product innovation.

Make no mistake; this is affecting not just our consumer world but every business and every market…

I work in technology… XSo next time your kids ask you what you do for a living – lets be a little more proud of our roles.

You could be a train driver, an astronaut, even a spy – but no – you can confidently say that

James Bond has nothing on The IT Crowd

Things are getting faster…

Things you will have to explain to your kids…

If we wanted to talk to our friends, we had to talk to their

parents first

Things you will have to explain to your kids…

Never knowing how your photos would turn out

Things you will have to explain to your kids

What the connection is between these two objects…

Average Tenure67 Years


Big Companies Rise

A much more serious reflection of the speed of change comes from looking at the longevity over time of successful businesses.



Big Companies Rise

The Standard and Poor index is a stock market index based on the market capitalisations of the 500 largest businesses listed on the NY stock Exchange and Nasdaq and this graph showing the total value of the SNP500 since records began as we all got richer…

It used to be that big companies were big companies and that never changed. In the 1920’s the average tenure of a company listing on SNP500 was 67 years.

Today, a company will reside on the SNP500 for only 15 years

By 2020, more than THREE QUARTERS of the SNP500 will be companies that

we have not yet heard of

Richard Foster – Yale University

….and fall

How many of the 10 largest tech & web companies in China do you recognise?

How many of the 10 largest tech & web companies in China do you recognise? I would bet that each of you, in your own industries, will have a similar list of

competitors emerging out of Asia right now and trying to take your business.

But digital is a great leveller and I see this change as an aspiration for small and medium-sized businesses such as ours. If we get the Digital Agenda right, our little companies really can become world beaters. It’s there for the taking if we leverage the Nexus of Forces.

That’s a great conversation with the CEO…

...that was the last 25 years

….what about the next 25?

Everything is getting more connected…

For sure everything is getting more connected.

You’ve seen that joke on Maslow’s Heirarchy of Human Needs doing the viral rounds.

• Nearly half the word’s population are now online – 3bn people

• Almost half the world’s internet users are on Facebook

• There are nearly 2bn smartphone users…

Big thing 3 - Things are happening really fast

This year 6bn new devices will be connected to the internet.

Most of these will never touch human beings and will be powered purely by machine-to-machine technology.

• Smart cars• Smart wearables• Smart agriculture• Smart cities

All these technologies will improve the way we live, work and play.

And of course each of these areas is creating brand new business models that are being exploited by companies that are able to innovate!

And to enable this, things are getting really, really small…

The cycle of innovation has changed

We’ve all heard of the concept of consumerisation – the reversing of the innovation process from NASA and the military first to consumer first.

iSnipe

The cycle of innovation has changed

These things are changing our business world whether we like it or not.

It is our job to try to make sense of it and then help our companies to exploit the opportunity.

During the recent recession, CEOs understandably had to switch their focus from things that delivered new revenue streams, such as innovation and new product development, onto things that would increase profits without actually spending money – cutting costs and increasing operational efficiencies.

Spending priorities during the recession

CEO Spending Priorities2008-2012Source Harvey Nash

2014: CEOs are going for growth

Source: PWC Annual Global CEO Survey

Rate technological advances as likely to have the greatest impact on their business over the next five years.

Will deliver growth through product and service innovation.

93% of UK CEO’s are somewhat or very confident about their own companies revenue prospects for 2014

Now that sounds like a great opportunity for us as IT leaders right?

Leading our companies to growth…

Who owns the digital agenda?

IT10%

Marketing47%

Shared43%

Source: Harvey Nash CIO Survey 2013

Research suggests that 47% of the time IT is not even involved in the leadership of Digital projects, with Marketing being the dominant force.force.Now this makes sense on some levels. Great digital projects require an in depth understanding of the customer, great look and feel, brand and user experience. That comes from marketing, customer services, sales, product management and so on. But of course digital should be a shared endeavour because it is about our companies whole future.

But of course digital should be a shared endeavour because it is about our companies whole future.

Digital platforms like the latest from DFL is brilliant because it has been designed mobile first.

As IT leaders we are pivotal to the experience of our customer have of digital. We have to be engaged.

CIOs are worried about Digital!

Of CIO’s are concerned that the digital torrent is coming faster then they can cope

Don’t feel they have the talent needed to face this future

Source: Gartner – Taming the Digital Dragon: The 2014 CIO Agenda

In 2014 and continuing through 2017 IT spending by groups outside of the IT departments will grow at over 6% per year – almost 2.5 x the rate of the IT department – led by marketing, customer service and sales groups

Source: IDC – predictions 2014: Battles for dominance and survival on the 3rd Platform

This is where I start to think about Daisy’s value to our customers. What if we provided managed services that enable IT to focus more time and effort on digital?

And what if through being a great partner we can help with the innovation process.

It’s the challenge I have set my team.

What makes a great Digital businesses?

• Engagement AT SCALE: thinking big, living online

• DATA is the core: available in all formats - digital, shareable, structured

• COLLECTIVE Intelligence: customers, staff, suppliers

• COLLABORATION: innovation can come from anywhere

• Technology is INTUITIVE: people work the way they live

Four ways Daisy can help…

We’ve been building a digital platform

Thing 1: Use our network and platforms to build your digital strategy

• Secure WAN− MPLS− High speed internet

• On-Net Cloud infrastructure platform− Secure, reliable, fast, superbly connected compute/

store platform− Private or Hybrid cloud, managed up to

OS, Database and full Microsoft stack− Full DR

• Rent or buy

• Scale exponentially as your business grows

Thing 2: Help you create time and space to focus on Digital

• Managed Services to run your networks and platforms on your behalf

• Designed for you - in our datacentres on our platforms, on premises, on your platforms

• ITIL Service Desks

• 24x7 Operations Centres

Thing 3 and Thing 4: Offer great value for money and improve communications and collaboration

What’ve Daisy customers had to say…

WHOLESALE COMPUTE PLATFORM MIGRATION TO DAISY

MANAGED WAN, HOSTING, VOICE, DATA, MOBILE

IT SERVICE DESK

“The Daisy MPLS IPVPN provides connectivity to almost 400 end points and continues to grow as we do. We consider the Daisy MPLS network as an essential enabling infrastructure and stable foundation on which we can grow and develop our business as we embrace new technologies.”

DOM CLULOW, HEAD OF SAP DEVELOPMENT

“I’m pleased to report to our Board that - in addition to experiencing absolutely no down time - our clinical applications are running significantly faster than they were on our native hardware.”

CARL GOATLEY, CIO

“The GOSH ICT Service Desk is provided by Daisy DCS as a managed service and handles all of our service request calls, providing a high level of first time fix for over 3500 users……both responsive and reactive as well as meeting its SLA obligations and was recently nominated for a GOSH GEMS service award for staff excellence”.

MIKE BONE, INTERIM DIRECTOR OF IT

So Why Daisy?

Why Daisy?• UK based• Financially strong• Focussed on medium sized businesses• Understanding your business• Great value for money

Our Values:• Keep it simple• Think about the customer• Integrity• Own the issue

Take the Daisy Digital Challenge

We can help you:

1. Build a platform

2. Create time to focus on your digital strategy

3. Improve communications and collaboration

4. Deliver great value for money

Come and talk to me and my team (and we’ll be trying to contact you)

Nathan Marke

Daisy Group CTO

Email: [email protected]

Thank you for watching