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1© 2008 Alan Quayle
Alan QuayleBusiness and Service Development
www.alanquayle.comwww.alanquayle.com/blog
www.linkedin.com/in/alanquayle
Enabling the Multi-Screen Experience: Case Studies in Third Party Multi-Screen
Services
2© 2008 Alan Quayle
What’s Changed?
Action Plan
Case Study
LessonsLearned
3© 2008 Alan Quayle
What’s Changed?
4© 2008 Alan Quayle
Re-Launch
An Operators Product Development Process
Opportunity Identified
18-30 months
Market Research
Find Budget
New product development processLaunch
12-18 months
5© 2008 Alan Quayle
What’s Changed?
Expectations
6© 2008 Alan Quayle
What customers expect
6-12 months
Weekly
18-30 months
4 months
7© 2008 Alan Quayle
8© 2008 Alan Quayle
High StreetStores
SubsidizedPhones
NetworkControl
EcosystemControl
CustomerRelationship
Brand
BillingRelationship
9© 2008 Alan Quayle
Use Case• Jim’s recently hired a nanny to look after his two young sons• When he’s on the road he can also check-in from his mobile phone, just to make sure
everything is OK. He also shares access with his parents so they can check in from their tru2way™ STB
– Single Sign On and tru2way™ video streaming API to ensure quality delivery of video• While at work using a bookmark in his PC browser Jim goes to the Home Camera site,
logs on, gets a message to his mobile to confirm its him, and can view his home cameras
– Messaging API for additional security• While at work he can schedule an event at 2PM to see they’re getting their mid-
afternoon nap from his PC– Messaging API for deliver of video clip
• From his mobile, he either uses the browser to the Home Camera service, or uses an ODP (integrated family services) to check on his kids location, and then views the home camera to make sure they’re behaving themselves
• While on holiday (house is empty) the system is set so that should there be movement a video clip is sent to his phone
– Messaging API
11© 2008 Alan Quayle
Lessons Learned...
• Take small steps; clearly define the scope• Don’t expect support from those you
marginalize...• Everyone is an architect; think Governance...• Legacy, legacy, legacy, you cannot avoid it...• Don’t forget the partners...• This is not easy...
13© 2008 Alan Quayle
Action Plan
14© 2008 Alan Quayle
New revenue and increase customer value through Open Innovation
Clear Vision
Open the network to 3rd parties and share in
value stimulatedAgreed Strategy
Short-term OPEX savings, long term revenue growth
Realistic Plan
15© 2008 Alan Quayle
OrganizationalCommitment
Promote the Winners
Things to do List
Copying is OK
It’s NOT the Technology
It’s your PLAN!