Engadget CES 2016

ENGADGET CES 2016 T H E O F F I C I A L O N L I N E N E W S S O U R C E O F C E S

T H E O F F I C A L PA R T N E R O F T H E B E S T O F C E S AWA R D S

ENGADGET GOES BIG at CES 2016 Engadget’s unprecedented influence and presence at CES reinforces it as the leading media company in consumer electronics and groundbreaking technology

20.4M UNIQUE SITE VISITORS WORLDWIDE**

4TH MOST INFLUENTIAL BRAND AT CES*

* Omniture, September 2015 | ** OnAlytica Study, January 2015

In 2014, CEA selected Engadget to be its official partner of the Best of CES Awards

PROGRAMMING and stage design •  The Engadget stage will be a similar size and design,

and continue to be located in the Main Hall (like this year)

•  The amount of coverage will mirror, if not exceed, the 350+ articles and video content produced this year

•  Engadget will continue to have a branded trailer for its editorial staff

•  Onstage programming* will include:

-  Interviews w/ key innovators

-  In Case Your Missed It w/ Kerry Davis everyday

-  The After Hours Show w/ Michael Gorman and Christopher Trout at the end of everyday

-  A ‘How Far We’ve Come In Tech’ segment everyday

-  The Best of CES Awards presentation

-  5-minute pitches from exhibiting startups

-  Twitch-like gaming segments

-  And more!

THE BEST OF CES AWARDS In 2014, Engadget dethroned Cnet as the Official Partner for the Best of CES Awards—A prestigious honor awarded to the most innovative technologies and products.

Best Home Theater Product, Best Software/App, Best of the Best

Best Health & Fitness Product, Best Wearbable

Best Startup

Best Robot/Drone

Best (Connected) Home Product, Best Innovation

Some of the 2015 winners

SPONSORSHIP DETAILS

BRAND NEW onsite activations

•  Prototype Demo Station On the edge of Engadget installation footprint. Custom designed station, integrated with design of overall Engadget installation, room for two sponsor reps. (one day, 9am-4pm)

•  Logo on the Demo Station (one day)

•  Commercial Break in Livestream Up to 60-second livestream commercial/video during programming breaks on stage 3x/day. Non-exclusive for the day but sponsor gets 3 of the 5 max spots per day. (one day)

•  Logo Placement at the Stage & Trailer “Brought to you by: logo” on lampshade and the Engadget trailer (four days)

•  500 T-Shirts Engadget@CES with sponsor branding on sleeve. Distributed on demo day only. (non-exclusive)

Platinum Demo Pit Sponsor: $120,000

•  On-Stage Shout-Out Verbal shout-out from Engadget editor on stage 3x day during live stream. (one day)

•  Social Media Shout-Out Engadget social team uses sponsor hashtag 3x/day. (one day)

•  On-Stage Giveaway Give away a product 1x during the livestream. (one day)

•  Optional: Digital Media Advertise on Engadget.com via display media and video pre-roll. (not included in price)

Platinum Sponsor at CES: All elements, one day, except where noted. One sponsor per day. Sponsor may buy more than one day. Package available for four days.

BRAND NEW onsite activations



•  On-Stage Shout-Out Verbal shout-out from Engadget editor on stage 3x day during live stream. (one day)


•  On-Stage Giveaway

Give away a product 1x during the livestream. (one day)


Gold Demo Pit Sponsor: $75,000





Silver Demo Pit Sponsor: $50,000

EXTEND YOUR BRAND even further

•  1,000 T-Shirts ($25,000) Engadget T shirt with sponsor logo on sleeve. An Engadget brand ambassador gives away the t-shirts at Engadget area.

•  On-Stage Giveaway ($20,000) Announcement of competition and announcement of winner. Competition is run on Engadget’s Twitter account using client-designated hashtag. (One per day) * Cannot run concurrently with Platinum or Gold sponsored days

•  Commercial Break in Livestream ($20,000) Up to 60-second livestream commercial/video during programming breaks on stage 3x/day. Non-exclusive for the day but sponsor gets 3 of the 5 max spots per day. (one day)

Á La Carte Onsite Options

•  Display Media on Desktop & Mobile Run a premium devil ad unit or standard rich media throughout Engadget.com for 8 days around CES

•  Pre-Roll on Video & Livestream Run pre-roll at the start of every run-of-site video and the main page livestream

•  Own Engadget’s Original Video Series Be the exclusive sponsor of Dear Veronica or In Case You Missed It throughout January

•  Own the Daily Newsletter Be the exclusive sponsor of the display advertising in the Engadget Daily, which is sent Monday-Saturday

Digital Advertising Options

CHOOSE THE PERFECT digital plan Basic Digital Packages Á La Carte Digital Options

(9) THE $50K LEVEL DATES EST. IMPS

EST. COST

Display Media on Desktop, Mobile Web, & Mobile App 1/5 – 1/12 1.166M $40,000

Pre-roll on Engadget video and the homepage CES livestream 1/1 – 1/31 285.7K $10,000


EST. COST

Display Media on Desktop, Mobile Web, & Mobile App 1/5 – 1/12 2M $90,000

Pre-roll on Engadget video and the homepage CES livestream 1/1 – 1/31 285.7K $10,000


EST. COST

Display Media on Desktop, Mobile Web, & Mobile App 1/5 – 1/12 2.95M $137,500

Pre-roll on Engadget video and the homepage CES livestream 1/1 – 1/31 375K $12,500

DATES EST. IMPS

EST. COST

100% SOV of Dear Veronica video series

Episodes air on Wed | Display media on DV articles, skip-able pre-roll on Engadget.com, verbal mention by host

1/1 – 1/31 1.2M $53,600

100% SOV of In Case You Missed It video series

Episodes air Tues-Sat | Display media on ICYMI articles, skip-able pre-roll on Engadget.com, verbal mention by host

1/1 – 1/31 3.76M $181,000

Full Screen Ads on Engadget Flipboard 1/5 – 1/12 370K $18,500

100% SOV of Engadget Daily Newsletter (display media)

Sent Monday-Saturday at 5pm PT | 300x250 1/4 – 1/17 1.2M $30,000

Native Unit in Engadget Daily Newsletter (native unit)

Sent Mon-Sat at 5pm PT | 1 unit/day | 2 units 1/4 – 1/17 150K $20,000

Native Unit on Engadget Articles & Homepage

The Native Anywhere unit runs in the right rail on all Engadget articles and the homepage | Scale up as needed

1/1 – 1/31 1.11M $10,000

SEE YOU

IN VEGAS!

Technology

Engadget CES 2016