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1.VentureBeat’s State of Marketing Technology Report
2.Direct MarketingAssociation
https://myBusiness.singtel.com
2
This ROI can be as high as 4,300% .
Email is still one of the most effective forms of internet
marketing, generating the highest Return On Investment (ROI)
for marketers1.
Among the key metrics that determine email marketing performance are:
OPEN RATES: Percentage of recipients who open the email
CLICK-THROUGH RATES: Percentage of recipients who land on a predetermined landing page by clicking a link in the email.
Example of industries with highest open rates and click-through rates1:
https://myBusiness.singtel.com
OPEN RATES CLICK-THROUGH RATES
1.Lodging, Travel Agencies and Services:
29.6%
1.Computer Hardware & Telecommunications:
5.7%
2.Insurance:
28.7%
2.Consumer Products:
5.4%
3.Nonprofits, Association & Government:
27.5%
3.Lodging, Travel Agencies and Services:
5.3%
Countries in APAC outperform other regions at the same metrics.
Average unique open rate: 26.1% Average click-through rates: 4.6%
1.2015 Email Marketing Metrics Benchmark Study, by IBM
Email marketing is especially useful to resource-strapped small and medium-sized enterprises as it:
Builds a personal connection with
subscribers.
Helps retain and engage existing
customers.
Is cost-effective and easier as a channel
to measure ROI.
https://myBusiness.singtel.com
https://myBusiness.singtel.com
Meet Richard.
Richard owns a local retail business and has his own customer base.
But he has been struggling to keep these existing customers engaged and
is also finding it hard to attract and nurture new ones.
https://myBusiness.singtel.com
He knows that in order to build his own brand and grow his
business effectively, he needs to look into tools that can address
his challenges.
Richard has his concerns about email marketing…
“Creating the emails takes time that I don’t have.”
https://myBusiness.singtel.com
‘’I’m unable to respond efficiently
every time a customer makes contact.’’
‘’It’s hard to manage all of my email
contacts and keep the list up to date.’’
“I can’t afford to outsource the work
to get it right.”
“I don’t know if my customers are reading my emails.”
https://myBusiness.singtel.com
Then Richard discovered SimplyCast eMarketing: A complete and an
easy-to-use email marketing solution.
Like thousands of SMEs, he is realising just how easy email
marketing can be.
CLOUD BASED:
Secured and accessible by multiple users on various
devices to co-managecampaigns.
COST EFFECTIVE:
Various easy-to-use features built in allowing users to do more.
https://myBusiness.singtel.com
STEP-BY-STEP PROCESSES:
Simple, clear instructions at every stage.
BEST PRACTICE COMPLIANT:
Meets industry guidelines.
Some benefits of SimplyCast eMarketing…
Choose a design template or upload
your own HTML.
Helps you create and deliver complete EDM campaigns.
Schedule your campaign dates.
https://myBusiness.singtel.com
Store and manage your customer
contact information
Broadcast your campaign.
Track email reports in real time.
Enables you to collect and collate customer contact details
from various sources.
Utilise an existing form template or create your own.
https://myBusiness.singtel.com
Embed forms into your website.Match your form to your objective,
e.g. subscription, event registration, sales contact, surveys.
Respond to customers every time they make contact.
Makes it simple to create auto responses for instant follow ups.
Welcome
New Subscriber
New Customer
Thanks
Schedule follow-up emails to new subscribers.
Congratulations
Hi Dean
Existing Customers
Send existing customers personalised messages
like birthday wishes.
https://myBusiness.singtel.com
Gives you the ability to effectively manage your customer database in a single depository.
Easily upload and organise
your contact lists.
Lists are immediately updated
after unsubscribed, bounced
or failed emails.
Automatic detection of
duplicate email addresses.
https://myBusiness.singtel.com
Duplicate
Case Study
After uploading its existing contact list into SimplyCast
eMarketing, IT retailer and distributor Emballer now enjoys
efficient data management, better communications and a
more streamlined email campaign process.
EMBALLERFrom slow to reactive
“With SimplyCast eMarketing, we are
now able to create EDMs in a short
time, thus improving our speed to
market. Its simplicity of usage has also
allowed us to deploy one instead of two
staff for any campaign creation.”
Andrew Wong,
General Manager of Emballer
https://myBusiness.singtel.com
Ready to see how SimplyCast eMarketing
can benefit yourbusiness?
https://myBusiness.singtel.com
SimplyCast eMarketing offers 2 different types of monthly subscription packs.
CONTACT PACK:Send unlimited emails to a fixed
number of contacts
CREDIT PACK:Send a set number of emails to an
unlimited contact list
Contacts Emails
https://myBusiness.singtel.com
MOST POPULAR
• 5 user licences
• Unlimited Storage
• Creation of up to 5 forms
and limited to 5,000
submissions per month
FREETRIAL
(30 DAYS)
2,000 emails/mth
https://myBusiness.singtel.com
10,000
CREDIT PACK
10,000 emails/mth
S$ 37.45 /mth
20,000
CREDIT PACK
20,000 emails/mth
S$ 58.85 /mth
Add-ons:
Note: Unused credits cannot be rolled over. All prices are inclusive of GST.
/mth = per month
10,000 credit top up
S$26.75
5,000 credit top up
S$16.05
Credit Packs
All Packs Include:
Send up to a selected number of emails to an unlimited contacts:
Contact Packs
1,000
CONTACT PACK
1,000 contacts /mth
S$ 26.75 /mth
MOST POPULAR
2,000
CONTACT PACK
2,000 contacts /mth
S$35.31 /mth
5,000
CONTACT PACK
5,000 contacts /mth
S$44.94 /mth
10,000
CONTACT PACK
https://myBusiness.singtel.com
10,000 contacts /mth
S$74.90 /mth
Note: Unused credits cannot be rolled over. All prices are inclusive of GST.
/mth = per month
Send unlimited emails to selected number of contacts each month:
Call: 1800-BUY-SAAS (1800-289-7227)
Email: http://myBusiness.singtel.com/contact-us
Visit: http://mybusiness.singtel.com/catalogue/simplycast-emarketing
To help your SME business excel at email marketing,try or subscribe to SimplyCast eMarketing today.