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CommodityGoods
ServicesExperience
Coffee BeansGround CoffeeCoffee ShopStarbucks
User Experience
Usability + Design +Architecture =
Research
Sketch
Prototype
Dirty Research
Sketching
Sketchvs. Sketching
QuickTimely
DisposableAmbiguous
HeavyLabor IntensiveInvestmentDefined
Sketchvs. Prototype
Sketch
Prototype
Fail early and fail often
Paper Prototyping
You are Jack, the
VP of Products at
Northern Lights
Snow Toys.
2 Users
1 Narrator
1+ Computers
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Barry Parshall WebTrends
