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Engaging in Breaking News Coverage Steve Buttry Bay Area News Group Sept. 19, 2012 #twutorial

Engaging in Breaking News Coverage

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These are slides for a workshop on using social media to engage the community in breaking news coverage.

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Page 1: Engaging in Breaking News Coverage

Engaging in Breaking

News CoverageSteve Buttry

Bay Area News GroupSept. 19, 2012

#twutorial

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Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]• zombiejournalism.com

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Ways to engage• Report the unfolding story on social

media• Crowdsource: Ask what people saw,

heard, experienced, shot• Search for eyewitnesses• Find community content• Curate the community’s story

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• Watch for videos getting attention (will often see links, mentions on Twitter, Facebook)

• Search keywords on YouTube• Embed in stories, blogs

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• Interview by video Hangout, stream live on YouTube (embed in story or blog post)

• Find sources on breaking news stories (Trentonian used to ID homicide victim)

• Posting story boosts search results

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• Search keywords• Connect for interviews (&

more photos)• Ask permission to use• Ask about altering of

photo, filters used

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• “Mayor” may be source about a business or venue (employee or customer)

• See who has checked in at venue of breaking news story

• Did anyone report something on a tip?• Break story w/ Foursquare “shout”

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Other location tools• Banjo• Geofeedia• GatheringPoint

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• Effective curation of Sikh temple shooting

• Obama answered questions• Search at searchreddit.com

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• Lots of people belong• Search by keywords to identify potential

sources• Can send brief message asking for

interview or confirmation

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• Best place to look for people in breaking news stories (can send a message)

• Much content is private• Crowdsourcing (ask on their pages as

well as yours)• Ask for permission to use photos

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Searching Facebook:• Use advanced search (click in empty

search window, hit enter)• Click people, pages to narrow by

location, biz pages, etc.• Search Google: “site:Facebook.com” then

search term (show search tools)Tips from Jason McDonald, JM Internet Group

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Before the big story breaks• Follow lots of local people (location

search, replies, retweets, check followers)

• Join local conversation• Master Twitter search (advanced)• Promote local #hashtag taxonomy

(#okstorm, #tcunews)• Use Twitter routinely on your beat

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Before the big story breaks• Build local following • Join local conversation• Master Twitter search (advanced)• Promote local #hashtag taxonomy

(#okstorm)• Use Twitter routinely on your beat

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When the big story breaks• Twitter Search

(advanced)• Connect w/ witnesses• Crowdsource• Tweet early & often• Seek verification• Address rumors (say

what you don’t know)• Seek photos

• Converse• Answer questions• Thank contributors• Promote fresh content• Link to new reports

(even competitors’)• Be human (fun where

appropriate)

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Crowdsource

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Crowdsource

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Say what you don’t know

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Storytelling tweets

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Key facts

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Unfolding story

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Tweet photos

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Vetting tweeps, verifying info• Check full Twitter stream, profile• Connect on phone, in person• Check location (not 100% reliable)• Others verifying? Clusters, not echos• Photos? • Other sources, other tweeps• Ask, “How do you know that?”

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NPR’s Andy Carvin

“I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly

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What is curation?Museum curator:• Studies topic• Chooses relevant

content (other sources & museum collection)

• Authenticates• Groups related items• Provides context• Presents exhibit

Journalism curator:• Studies topic• Chooses relevant

content (social media, blogs, staff)

• Authenticates• Groups related items• Provides context• Presents collected

content

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Follow up• stevebuttry.wordpress.com• slideshare.net/stevebuttry• [email protected]• @stevebuttry• zombiejournalism.com