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WHARTON EXECUTIVE EDUCATION ENGAGING THE WHARTON NETWORK: YOUR COMMUNICATIONS TOOLKIT Sherrie A. Madia, Ph.D. Executive Director of Communications and Stewardship, Wharton External Affairs

Engaging the Wharton Network: Your Communications Tooklit

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Page 1: Engaging the Wharton Network: Your Communications Tooklit

WHARTON EXECUTIVE EDUCATION

ENGAGING THE WHARTON NETWORK: YOUR COMMUNICATIONS TOOLKIT

Sherrie A. Madia, Ph.D.Executive Director of Communications and Stewardship,

Wharton External Affairs

Page 2: Engaging the Wharton Network: Your Communications Tooklit

OVERVIEW

Wharton Content Your Role in the Conversation Social Media and Tips for Smart Engagement Content Considerations Social Media Planning

ENGAGING THE WHARTON NETWORK

Page 3: Engaging the Wharton Network: Your Communications Tooklit

TAPPING INTO WHARTON CONTENT

Range of sources Timely content Value-added Conversation starters Building the network

ENGAGING THE WHARTON NETWORK

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WHARTONCONNECT

ENGAGING THE WHARTON NETWORK

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PENN’S SOCIAL MEDIA DIRECTORY

ENGAGING THE WHARTON NETWORK

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WHARTON SOCIAL MEDIA

ENGAGING THE WHARTON NETWORK

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WHARTON SOCIAL MEDIA

ENGAGING THE WHARTON NETWORK

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WHARTON MAGAZINE

ENGAGING THE WHARTON NETWORK

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WHARTON BLOG NETWORK

ENGAGING THE WHARTON NETWORK

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WHARTON MAGAZINE-FINAL EXAM

ENGAGING THE WHARTON NETWORK

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LINKEDIN—WHARTON SCHOOL ALUMNI

ENGAGING THE WHARTON NETWORK

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FACEBOOK—THE WHARTON SCHOOL

ENGAGING THE WHARTON NETWORK

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TWITTER—THE WHARTON SCHOOL

ENGAGING THE WHARTON NETWORK

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WHARTON—FLICKR

ENGAGING THE WHARTON NETWORK

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WHARTON—YOUTUBE

ENGAGING THE WHARTON NETWORK

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WHARTON EBLASTS

ENGAGING THE WHARTON NETWORK

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WHARTON EBLASTS

ENGAGING THE WHARTON NETWORK

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WHARTON UPDATE E-NEWSLETTER

ENGAGING THE WHARTON NETWORK

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KNOWLEDGE@ WHARTON

ENGAGING THE WHARTON NETWORK

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WEBINAR SERIES

ENGAGING THE WHARTON NETWORK

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WAYS WHARTON ALUMNI CAN ENGAGE

ENGAGING THE WHARTON NETWORK

Blog contributor Guest commentary in Wharton Magazine Class Notes Regional event video Regional event photos

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QUESTIONS?Sherrie A. Madia, Ph.D.

Executive Director, CommunicationsWharton External Affairs

[email protected]: 215.898.1190

ENGAGING THE WHARTON NETWORK