Daniel KatterOwnerMEDIA 401, llc

In the beginning there was Dial-Up…We accessed the web over our telephone lines and used On-Line Services to access the internet.

To reach customers, businesses had to have a presence on the On-Line Services.

A friend once compared the Services to Countries or Continents in the “World” of the Internet.

Media401.com

Media401.com

In Ancient Times….Web presence was optional.

On-Line Services held most of the content on the web for the average user.

Web Browsers and Search were in their infancy.

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Then came BroadBandUsers had direct access to the World Wide Web.

Companies began to put up their own web sites and see value in having an internet presence. By now, all companies have a web site – or really should.

Increased speed made multi-media like music and video possible over the internet.

Search became increasingly important.

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Media401.com

In 2003 Social Media beganUsers gained a voice on the web.

2003 – Friendster, MySpace, Second Life, LinkedIn

2004 - Facebook

2005 – YouTube

2010 – Facebook has 400 million users.

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Media401.com

Media401.com

Media401.com

In a crowded space with world wide competition…

How do you get your message seen?

How do you drive traffic to your site?

How do you turn that traffic into dollars?

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Have a Plan

Questions to askWho is my customer?

Where is my customer? Facebook? Twitter? Google?

How would my customer look for me?

How does my internet strategy fit in with my other marketing?

What is my competition doing?

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Search is VitalYour site must be easily searchable

In the real world it’s Location, Location, LocationIn the virtual world, it’s Content, Content, Content.Search engines rank you based on content.Use keywords, metatags, etc.The same goes for Facebook, Twitter, etc.Tie all of these items together. Make your internet and traditional media presences reference each other.

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Make Your Site "Sticky"

Get traffic to your site and get visitors to stay longer.

Builds brand loyalty.

Generates good will.

Helps you to be seen as a resource to your customers.

Turns web site visitors into sales for your business.

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A Great Tool to Use is Video

Finally… The topic!

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A Great Tool to Use is Video

Uses for VideoCorporate Image.

Deliver complex message.

Demonstrate products.

Promote news and events.

Cross promote with TV commercial on web site.

Supplement existing blog or article.

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A Great Tool to Use is Video

Benefits of VideoEnrich browser’s experience.

Keep browser on your site longer.

Gives search engines more ways to find you.

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Practical Steps: How Does It Work?

Where to add videoUpload to your site and stream from there.

Upload to YouTube and embed.

Upload to another site and embed.

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Practical Steps: How Does It Work?

Upload to your site: Bad IdeaBandwidth hit

Space restrictions

No SEO bonus

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Practical Steps: How Does It Work?

Upload to YouTube+ Everyone is there.

+ It’s FREE!

+ Great tracking and stats.

+ Easy to create your own “Channel.”

+ Easy to share video on yours and other sites.

- No control over “related” videos.

- Can’t replace video if needed.

- Limited choice of Thumbnail Image.

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Practical Steps: How Does It Work?

Upload to Vimeo+ Customizable player.

+ Can replace video.

+ Choose what happens after video.

+ Easy to create your own “Channel” or “Album.”

+ Easy to share video on yours and other sites.

+ Can choose or upload thumbnail.

- Not free ($60 to $200.00).

- Not as popular with general public.

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Practical Steps: How Does It Work?

Who to choose?Depends on your needs.How will customer find your videos? By going to your site or searching for you on Google or YouTube? Direct reference from QR Code in print ad?With multiple presences on Web, Social Media and Video, your customer can find you however they look.

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Practical Steps: How Does It Work?

How That LooksMedia 401 Search brought up three hits for Media 401. My customers can find me in the way that best suits them.

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Practical Steps: How Does It Work?

How Can I Get Good Results?Good Content, Descriptions, Keywords, Contact Info. Your video needs to be placed in a good nest.

Maintaining Internet presence can become a full time job. Make your efforts count.

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Practical Steps: What Will It Cost?

The Answer: It depends.A nice general Image piece can cost thousands, but will last for a while.

Video blogs or demonstrations can be much cheaper and have a shorter shelf life.

Rule of thumb: The more complex, the more expensive.

Can I do it myself? Yes, but be good at it and be ready to invest in some decent equipment. And be ready to invest time in production and learning.

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Practical Steps: How Long Should my Video Be?

The Answer: It depends – But shorter is generally better One to Two minutes.

Can watch at work. Easy to share if desired.

Attention spans are short.

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Practical Steps: Can my Video Ever Be Longer?

The Answer: Yes.Obvious exceptions are product demonstration and tutorials.

Complex product?

Lots of new products?

Can you answer a customers pain point?

Maybe a keynote address from CEO.

Company announcements

Customer testimonials

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Is It Time to Hire a Professional?

The Answer: It sure could be.Do I have a plan?

Do I know my budget?

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How do I Find a Professional?

The Answer: Several WaysThe Internet – duh.

Your ad agency.

References from friends/colleagues.

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What to Ask a Professional?

How do you work?What are your rates? How do you charge?

Can I see comparable work?

How is final product delivered?

Who owns the work after it is completed?

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Questions?

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Thanks for Listening!

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Daniel KatterOwnerMEDIA 401, llcMedia401.com260.402.7205