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Google AdWords
Don’t Panic and Carry On:What Google AdWords Enhanced Campaigns Mean for Your PPC
MICHAEL DURWINDIRECTOR OF [email protected]
MATTHEW UMBRODIRECTOR PAID SEARCHFounder [email protected]
Agenda
Digital LandscapeWhat are Enhanced Campaigns?Key TakeawaysQuestions
Agenda
Digital LandscapeWhat are Enhanced Campaigns?Key TakeawaysQuestions
Context Creates New Opportunities
Different Devices - Different Intent
Google AdWords Enhanced Campaigns
One Campaign to Rule Them All
Legacy Campaigns
Features
Mobile Specific Ads
Ad Extension Scheduling
Key Takeaways
Account Migration
Migration Deadline – mid-2013
You Can’t Avoid Mobile, Sorta
Tablets
Smart Ads
Advanced Ad Extensions
Adjust Bids by Location & Device
Mobile Device Bidding
Q & A
Q & A
Watch your Inbox for an email coming from us soon…
- To Download this deck - Watch a video of this webinar- To learn more about our PPC services- Download our PPC and Google Shopping brochures- Sign up for Google Shopping Webinar
Feel free to share anything you’ve learned here or visit our website:
www.exclusiveconcepts.com
Thank you!
