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The first fully integrated, DIY drag-and-drop mobile-ad creator for agencies and premium publishers.
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Mobile Video Ads Made Easy
Investor Overview March, 2014
Matthew Papish, Founder and CEO Tom Furukawa, Founder and President
130 West Union Street Pasadena, CA 91103
TEAM
Matthew D. Papish Co-founder and CEO
Head of AOL Branded Programming, CEO of Cinsay, CEO of Campus Networks, Founded Gold Coast Entertainment. Strategic Advisor/ Consultant to Bridgewater Capital, Huntington Capital, AngelMD, CampusFeed, Classmates.com, MySpace, Spark Networks, and The John Templeton Foundation.
Francisco Ramos Head of Engineering
Francisco is an experienced entrepreneur with over 15 years as a full stack developer for mobile. Large web projects including technically complex high frequency trading solutions for the financial industry. Francisco is a graduate of Harvard University.
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Tom Furukawa Co-founder and President
VP of Product for The Rubicon Project, SVP of Product Management & GM at Source Interlink Media, Head of Yahoo! Publisher Network, Executive roles at Kelly Blue Book, IBM Tivoli, with IPO and M&A experience. Entrepreneur, investor and advisor specializing in digital media and ad technology.
IN A DIGITAL LANDSCAPE DEFINED BY MULTIPLE-SCREENS…
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Laptop computers
Desktop computers
Connected TVs, DOOH, theaters
Smartphones
Tablets Phablets Digital kiosks Social machines
Wearable technology
Consoles Ambient surfaces
Connected cars
MOBILE HAS MOVED TO THE CENTER 4
TIME SPENT ON MOBILE > MAJOR MEDIA 5
Share of Time Spent per Day with Major Media by US Adults, 2010-2013 % of total
2010 2011 2012 2013 Digital 29.6% 33.8% 39.1% 44.4%
- Mobile (non-voice) 3.6% 7.1% 13.5% 19.8%
- Online* 22.0% 22.6% 21.0% 19.5%
- Other 3.9% 4.1% 4.5% 5.1%
TV 40.9% 40.4% 39.8% 38.1%
Radio 14.9% 13.9% 13.2% 12.1%
Print** 7.7% 6.5% 5.4% 4.5%
Other 7.0% 5.5% 2.5% 1.0%
Total (hrs:mins) 10:46 11:18 11:39 11:52
Note: ages 18+ time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 our of multitasking online while watching TV is counted as 1 hour for TV and 1 hour for online; * includes all internet activities on desktop and laptop computers ** offline reading only Source: eMarketer, July 2013
MOBILE INTERNET AD SPENDING (WORLDWIDE, 2012-2017)
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$8.82
$18.16
$29.43
$42.57
$56.85
$72.32
2012 2013 2014 2015 2016 2017
Mobile Internet Ad Spending (billions)
Note: includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets. Source: eMarketer, Dec 2013
SHIFTING USAGE PATTERNS FOR MOBILE ARE NOT LIMITED TO THE U.S.
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Note: includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets. Source: eMarketer, Dec 2013
In many emerging markets, mobile devices function as internet users’ first screen
MOST POPULAR ACTIVITIES
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MARKETERS UNDER PRESSURE 9
AND IT’S ONLY GETTING WORSE…
DESKTOP RICH MEDIA EXPERIENCES …
… DEFAULT TO A STATIC IMAGE ON MOBILE …
… OR SOMETIMES TO NOTHING AT ALL
WHY ARE MOBILE ADS SO BROKEN?
ROADBLOCKS
Redundant ads need to be built, coded and tested for every device.
Flash dependent, creative teams must be re-trained or re-hired.
Budgets will have to be recalibrated to fund very expensive one-off campaigns
For the Same Desktop Experience on Mobile …
Billions of dollars of stockpiled creative would need to be unlocked
WE HAVE THE BETTER WAY
17 INTRODUCING ENSTIGO MOTION
18
CAPABILITIES
TODAY’S MOBILE AD EXPERIENCE 19
ENHANCED WITH ENSTIGO 20
“Enstigo gave us the ability to engage our
huge mobile audience with 5X increases in
CTR and conversions.”
WHAT CUSTOMERS ARE SAYING 21
“Enstigo created new ROI by using our existing assets to
increase show tune-in and engagement.”
“By automating the creative process in mobile, Enstigo is
solving a huge problem that hasn’t been scaled yet.”
ANATOMY OF AN AD WITH MOTION 22
IMAGE SEQUENCES
APP ENGAGEMENT
TARGET CUSTOMERS 23
AD-TECH
BRANDS PUBLISHERS
AGENCIES
HOW DO WE MAKE MONEY 24
Build + Performance
(CPM’s CPA’s)
Build + Performance +
Usage License Fees + Performance +
Usage
$$$
AD-TECH
BRANDS PUBLISHERS
AGENCIES
TIMELINE 25
Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Labs
Studio Live campaigns executed with Fortune 500 companies
Launch Enstigo Studio
Organization Establish development partners
Hire Executive (Product & Operations)
Funding $425K raise complete
$500K-750K bridge round
Series A round complete
60% of funding will go to Enstigo Labs to develop Motion v1.0 40% will go toward Enstigo Studio business development and operations
Motion v1.0
Motion v1.5
Motion v2.0
Self-Serve Prototype
Patent Filed
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Jim Wiatt is one of the most well-respected executives in the global media and entertainment industry, Jim served as Chairman and Chief Executive Officer of the William Morris Agency from 1999 – 2009. Founder of Amplify, Strategic Advisor to AOL and Board member of Relativity and Reel FX. Dave Morgan is the CEO of Simulmedia, Inc., and the former Executive Vice President of Global Advertising Strategy, at AOL. Dave currently serves on the executive committee and board of directors of the Interactive Advertising Bureau (IAB) and on the boards of directors of newspaper publisher AH Belo, Inc. (AHC), the American Press Institute (API) and Chumby Industries. K5 Launch: is recognized as one of the first accelerators and early stage funding platform that hosts, mentors, accelerates, and invests in the vibrant Social California technology-driven community. One LLP is a law firm specializing in all areas of intellectual property, including copyright, trademark, patent and trade secret matters
Allen Morgan Idealab Director, Managing Director at Mayfield Fund. Partner at Latham & Watkins and Wilson Sonsini. In his career Allen has closed more than 750 venture capital financings, mergers and acquisitions including: Klout, Fab.com, Indiegogo, Pluck, Varsity Books, Slide, Founders Card, Social Chorus, Viral Heat.
Tom Glocer is a Director at Merck & Company, Inc. and the former Chief Executive Officer of Thomson Reuters.
Timothy Mott is the executive chairman of Flixlab, and the co-founder of Electronic Arts, Macromedia, Audible, and All Covered.
Tom Bentley has served as a director of Nanometrics Incorporated since April 2004. Mr. Bentley served as a Managing Director at SVB Alliant (formerly Alliant Partners).
Cooley, LLP represents thousands of clients in a wide range of industries from offices in eleven major commercial markets. They have a legacy of representing companies bringing to market breakthrough products and technologies.
INVESTORS
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Raised: $475K to date Accomplishments:
• Solidified business with Fortune 500 companies and premium publishers • Patent pending technology, fully functioning and tested • Rich media mobile certified by The Rubicon Project, OpenX and DFA • Attracted experienced investors and advisors
This tranche: $500K~$750K in convertible notes Use of funds:
• Management • Engineer • Product Development • NY Sales Rep.
*Funding gets the Company to a strong position for Series A in late Summer/early Fall of this year.
FINANCING
TAKEAWAYS
þ Urgent need for a scalable, multi-platform ad unit for the massively growing mobile market
þ Enstigo is a self-serve platform enabling the creation of device independent, rich media/video ads with built-in custom interactive apps
þ Standard IAB, Rising Star, custom made-to-order
þ DART certified and integrated with all major ad networks & exchanges
þ Patent pending technology