Enterprise 2.0 is Here - What's Next? Social Media in Action

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Presentation about IBM's social media solutions (Enterprise 2.0), built over our internal experience, suited for any business, large and small. The deck (40 slides) has three parts:What is changing? and why?Social media @ IBM - best practices, how we're working, what we've learned, ROIs, etcSocial media in Action - how you can adopt social media at your organization, starting with two services that has the biggest ROI, with minimum effort and development time.

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  • 1. 2.0 . ?

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  • 97%
  • 94%
  • 76% Instant Messaging
  • 15% IM 24/7
  • 34%
  • 28% - 44%
  • 49%
  • 75%
  • 80% 18-21

Connecting to the Net.Generation: What higher education professionals need to know about today's students, NASPA; First edition (March 29, 2007) - Y 6. Total unique visitors (000) 7.

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2.0 : 11. ? ? ? @ 12.

  • 350K+ employees
  • 150K+ contractors
  • 170 countries
  • 2,000 locations
  • 70+ acquisitions since 2002
  • 50% of employees have less than 5 years experience

13. 14. Slide40-littlecircle Slide40-littlecircle Slide40-littlecircle Slide40-littlecircle Slide40-littlecircle Profile based Personalization Slide40-littlecircle Slide40-littlecircle ACL 7 Levels Personalization Function Based Access Low Cost Channel Web 2.0 and UGC 15. IBM BluePages 16. 17. 18. ... 19. ? 20. , , , 21. 22. 23. 24. BlueIQ Ambassadors Program Overview

  • Clinics The Doctor Is In help individuals get started 1:1
  • Lunch & Learn sessions- teach individuals, teams and communities how to use social software
  • Jumpstart engagements - internal "consulting" to help teams identify use cases, recommend tools and enablement materials, and capture success stories

...in 35 Countries 500+ Ambassadors... 25. 2.0@ 26. 590.jpg @

  • Collaboration 2.0 available to 500K of us
  • Profile : 515k profiles on bluepages; 6.4M+ searches per week
  • Communities : 1,800+ online communities w/147k members and 1M+ messages
  • WikiCentral : 25K+ wikis with 320K+ unique readers
  • BlogCentral :62k users; 260k entries; 30k tags
  • Dogear :600k bookmarks; 1.4M tags; 25k users
  • Activities :50k activities, 425k entries; 80K users
  • Instant Messaging : 5M+ per day

Usage

  • 87% of IBMers collaborating with others using social software increase skills
  • 84% access experts quicker
  • 74% increase productivity
  • 64% improve personal reputation

The benefits: 27. 2005 2008 Inside >Outside: Lotus Connections Communities Blogs Dogear Activities Profiles 2002 Persona Bluepages & Persona redesigned Connections Profiles BlueGroups Community tools Community Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear InstantCollaboration OpenActivities Connections Activities Activity Explorer 28. 29. ? ? ? @ 30. : , , , , ( , , - ) , 31. , , - IBM , Freeform Dynamics, April 2007 , IBM , - IT , , 2.0 . Ovum Summit May 2007 ,Lotus Connections , Sharepoint ,out-of-the-box . CIO.com, June 2008 - . , 2.0 IBM , .Enterprise 2.0 Conference, June 2008 ? 32. 33. 34. Lotus Connections - Resources

  • Lotus Connections Public Site - https://www.ibm.com/homepage/web/getuserpref
  • Lotus Connections product page -http://www.ibm.com/lotus/connections
  • IBM developerWorks article: Integrating IBM Lotus Connections with Microsoft Sharepoint -http://www.ibm.com/developerworks/lotus/library/connections-microsoft/
  • Demo: IBM Lotus Connections and Microsoft Sharepoint http://www.lbenitez.com/2008/09/lotus-connections-and-microsoft.htmlandhttp://www.lbenitez.com/2008/09/lotus-connections-and-microsoft_23.html
  • Lotus Connections on Youtube -http://www.youtube.com/user/SuzanneMinassian
  • Luis Benitez, Lotus IT Specialist -http://www.lbenitez.com/search?q=sharepoint+connections

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