eSports Presentation by Stephanie Llamas at OIGC 2014

From Sidelines to Super Bowl: How eSports are becoming the most popular

sport in the world

© 2014 SuperData Research. All rights reserved. | www.superdataresearch.com 1

SuperData | Digital games market intelligence

@StephiNaners @_SuperData @OIGConf #OIGC3

Prepared for the Ottawa International Games Conference 2014

http://www.superdataresearch.com


3

Stephanie Llamas Senior Analyst, Consumer Insights SuperData Research

eSports: then and now


STARCADE



STARCADE 1993 LAN COMMUNITIES



STARCADE 1993 LAN COMMUNITIES 1997

&CPL

ESLFOUNDED




&CPL

ESLFOUNDEDPC

BANGS!SOUTH KOREAN




&CPL

ESLFOUNDEDPC

BANGS!SOUTH KOREAN

2002 2000




&CPL

ESLFOUNDEDPC

BANGS!SOUTH KOREAN

2002 2000




&CPL

ESLFOUNDEDPC

BANGS!SOUTH KOREAN

2002 2000




&CPL

ESLFOUNDEDPC

BANGS!SOUTH KOREAN

2002 2000

$ $ $



2011 2012 2013

viewers

2010



2011 2012 2013

viewers

2010

72million

2013



2011 2012 2013

viewers

72million

2013

2010

prize money$25

million

2013



2011 2012 2013

viewers

72million

2013

2010

prize money$25

million

2013

As more people watch eSports, the stakes get higher


eSports: then and noweSports



Organizations

PublishersCorporate leagues

Government-sponsored leagues



Leagues and circuits

Organizations






Organizations



Teams

CaptainCoach

Manager




Organizations



Teams

CaptainCoach

Manager

Player management




Organizations



Teams

CaptainCoach

Manager

Player management

Players



Players

•Advertising in game streams •Merchandise sales •Shared prize pools •Individual and team sponsorships



Players




Players




Players




attend live eventsone quarterwatch every day




2.2 hoursAverage eSports viewing session




Average number of eSports viewing sessions in a month19 times2.2 hours

Average eSports viewing session



32MM26MM

16MM15MM10MM League of

Legends: Season 3 World Championship

Stanley Cup (Game 6)

NBA Finals (Game 7)

NCAA Basketball Final Four (Average)

MLB World Series

Data: Nielsen, Riot



25K21K20K18K

13K

U.S. Open Men’s Grand Slam Final

MLG Spring Championship

NBA Finals (Game 7)

Stanley Cup (Game 6)

LOL Season 3 World Champ.

Data: Riot, NHL, NBA, MLG, U.S. Open

The age of streaming


540K535K498K

465K464K

Number of average prime time viewers

Data: Nielsen, Twitch



6%of viewers ages 18-34 spend 6% more time streaming content than they did a year ago.

Data: Pivot, SuperData, Twitch



46%of eSports viewers in the U.S. and Europe did not pay for cable in 2013.





46% 68%of eSports viewers in the U.S. and Europe did not pay for cable in 2013.

of Twitch viewers decreased TV viewing in 2013 to focus on games.





x2 x3 x2

YouTube MLG.tv Twitch.tv

Time spent viewing gaming content

2011 2012 2012 2013 2012 2013

Data: YouTube, MLG, Twitch

x2 x2

YouTube Twitch.tv2011 2012 2012 2013



x2 x3

Time spent viewing gaming content

$1B

If they can do it, I can too!


If they can do it, I can too!


Publishers want in


Publishers want in


5-on-5 teams

Publishers want in


5-on-5 teams35-45 min matches

Publishers want in


5-on-5 teams35-45 min matchesLow barrier to entry

Publishers want in


5-on-5 teams35-45 min matches

Skill-basedLow barrier to entry

Publishers want in


$2MMLeague of Legends prize pool

+salariesaside from prize and sponsorship revenue

Publishers want in


2013 2014E

76MM

52MM

2013 2014E

$1.3B

$0.8B

MAU

Reve

nue

Publishers want in

@StephiNaners @_SuperData @OIGConf #OIGC3 Data: IGN

Publishers want in


24.2MM

Data: IGN

Publishers want in


24.2MM26.5MM

Data: IGN

Publishers want in


24.2MM26.5MMBest-selling next gen game

Data: IGN

Publishers want in


+

Publishers want in


+

Publishers want in


+

Publishers want in


+

Publishers want in


+

Publishers want in


Publishers want in


Publishers want in


$8MM

$10MM

2013

2014

Publishers want in


+

What’s next?


Regulation and organization




Swiss E-Sport Federation



Deutsher eSport Bund

Nederlandse Electronic Sport Bond

Making eSports accessible




eSports?



Niche





Women and eSports


Women and eSports



Advertising in eSports


2011 2012 2013

viewers

prize money

2010

eSports in 2014… and beyond


2011 2012 2013

viewers

prize money

118million

2014E

million

2014E

$32

2010 2014E

eSports in 2014… and beyond


Thanks for listening! Questions?

Technology

eSports Presentation by Stephanie Llamas at OIGC 2014