Essential information on

LED SIGNAGE

What you will find here:

• Who benefits from digital signage• Unique features of LED signs• Benefits of LED message boards• What you need to know before installing LED signs

1. WHO BENEFITS FROM DIGITAL SIGNAGE

Who benefits from Digital Signage• Retail• Educational• Hospitality

• Healthcare• Advertising• Government

• Religion• Construction

Retail Industry• Encourage foot traffic• Promote products• Convince customers at POS• Boost sales of premium items• Get rid of clearance items faster• Strong branding helps attract

customers in competitive environment

• Integration of smart technology helps keeping current inventory up-to-date

Educational Institutes• Place LED signs in lobbies, student

unions, dining halls and gyms• Inform students and faculty about

upcoming events and academic offerings

• Highlight student and faculty achievements

• Alert students and faculty regarding emergency situations in and around the campus

• Instructions on LED signs help handling of crisis situations with great care

Hospitality Industry

• Deliver helpful and relevant information to tourists

• Promote hotel services such as laundry and spas

• Inform clients about restaurants and bars in the hotel

• Make announcements regarding meetings, pool hours, fitness room availability

• Advertise surrounding tourist attractions as a means of added revenue for hotels

• Hotel concierge is free to do other things

Healthcare Industry

• Provide useful information to visitors:• Available Doctors• Clinic Hours• Medicines• Health screenings• Promote café menus

• Third party pharmaceuticals can advertise their products

• Exhibit achievements of the facility and its staff

• Help reach distant employees such as those in operating theaters who do not have access to their mobiles

Advertising IndustryDue to the high return it provides, it has almost become mandatory to utilize LED signs as a medium for attracting audiences and entertaining them.

These signs can:• Reach a vast number of people• Create brand awareness• Interact with target market

Government Institutions

State of the art LED signs for • Way-finding • Announcing events• Displaying information• Exhibiting bureaucracy layers• Integrated networks allow for real time

information such as news and weather forecasts to be displayed

• Entertain people in waiting areas• Public transport authorities can

provide useful information to travelers to make informed commuting decisions

• Capture characteristics of a faith and display them to large audiences

• Attract a larger congregation• Attract the interest of people

driving by the house of worship every day

• Give out a warm and inviting feeling by displaying appropriate content inside the house of worship

Religious Institutions

Construction Sites

Health and safety is a critical issue which can be fatal if ignored. LED signs can:• Communicate important safety

information to workers in large and clear formats

• Minimize the risk of accidents on construction sites

• Provide up-to-date safety information by updating content regularly

2. UNIQUE FEATURES OF LED SIGNS

Indoor rental 15’ x 30’

Unique features of LED signs• Display location is known

Accordingly, relevant content can be developed for it. Placing LED signs at point of purchase is very effective in convincing the buyer.

• Time is knownNetworked LED signs display content based on time of day

• Events are knownEasy to display information related to particular time and place. Example – current traffic flow, concert details, etc

3. BENEFITS OF LED MESSAGE BAORDS

Benefits of LEDMessage Boards• Increased Turnover

Sale prices, countdown discounts, and cross-sell messages are clear calls-to-action.

• Brand AwarenessContent can be catered only towards building a brand and encouraging customers to have a better perception of that brand.

• AdvertisingOwners of LED screens can sell or rent part of the real estate on the screen to third parties for advertising their products in return for a price.

• Engage and Entertain CustomersEntertaining content on LED screens placed in waiting areas can make waiting times seem shorter.

• Internal CommunicationLED signs can recognize achievements, boost morale, and improve organizational processes within an organization. Real time information regarding inventory can be displayed. Emergency alerts can immediately be displayed on LED screens in relevant departments of the organization.

Benefits of LEDMessage Boards

• Public AnnouncementsWay finding and other interactive kiosks at subway stations and town centers are very helpful for keeping the general public linked with the required services.

Evacuation orders and time sensitive information can also be broadcasted in ways that cannot be ignored by the public.

Benefits of LEDMessage Boards

4. What you need to know before installing Digital Signage

What you need to know before installing Digital Signage

What is my audience?• Employee• Customer• Visitor• All

What information am I going to communicate?• News, weather, other such current information• Product and services• Communication within an organization (alerts,

sales figures, production statistics, etc)• Instructional messages such as directions and

schedules

What is the purpose of the solution?• Advertise• Inform• Entertain• Reinforce

How frequently will the information need to be updated?• Live streaming of information• Files that are updated every

night• Hourly, daily, weekly or

monthly looped updates

What you need to know before installing Digital Signage

What will the end result of my LED sign project be?• Physical location of display• Size, resolution, and orientation of display• If several screens are being installed,

explain whether or not all screens willbe displaying the same content

• Wall, pole, or floor mounted display?• Electrical facilities at the point of display• Requirement of customize d frames and protective enclosures

What you need to know before installing Digital Signage

THANKS!Any questions?Contact us on;

LED Craft Inc.

Phone : TOLL FREE (844) 533-2723Email : info@ledcraftinc.comWebsite : http://www.ledcraftinc.com/