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Explore the important factors to consider when integrating social media into your recruiting strategy. This presentation covers: 1) Critical factors when considering social media 2) How to set the appropriate foundation 3) Execution Framework 4) Tool Consideration
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Establishing a Social Media Recruiting Strategy
Establishing a Social Media Recruiting Strategy
Considering Social Media
Setting Appropriate Foundation
Tool Consideration
Execution Framework
Establishing a Social Media Recruiting Strategy
Considering Social Media
Setting Appropriate Foundation
Tool Consideration
Execution Framework
Considering Social MediaCultural Communication Realignment
Considering Social MediaTwo Critical Factors
Mobility Platform
Considering Social MediaTwo Critical Factors
Mobility
Considering Social MediaTwo Critical Factors
Mobility
Considering Social MediaTwo Critical Factors
Platform
Networked
Long Form & Search
Visual
Considering Social MediaTwo Critical Factors
Platform
• Broadcast
• Personal
• Communal
• Conversationa
l
Considering Social MediaTwo Critical Factors
Platform
• Professional
• Associations
• Current
• Perspective
Considering Social MediaTwo Critical Factors
Platform
• Visual
• Intimate
• Personal
• Engaging
Considering Social MediaTwo Critical Factors
Platform
Search Integrated• SEO
• Representative
• Digital
Footprint
• Brand
Extentsion
Considering Social MediaPlatform and Tool Landscape
Establishing a Social Media Recruiting Strategy
Considering Social Media
Setting Appropriate Foundation
Tool Consideration
Execution Framework
Setting Appropriate Foundation
EMPLOYMENT BRAND
Beyond Look and Feel
Representation of employment experience
Used as guide for digital conversation
Setting Appropriate Foundation
DETERMINE REACH
Accept Necessity of Engagement
Estimate of Effort Willing to Make (x1.2)
ID Content Required by Selected Outreach
Setting Appropriate Foundation
CANIDATE MARKETPLACE
Talent Profiles
Persona Development
Career Mareket-tecture
Setting Appropriate Foundation
INITIAL DEPLOYMENT
Define engagement preferences
Reconcile estimated effort
What does success look like?
Setting Appropriate Foundation
Tool prioritization
Candidate marketplace destination?
What matches effort level?
Level of technical wherewithal?
Organizational support
Establishing a Social Media Recruiting Strategy
Considering Social Media
Setting Appropriate Foundation
Tool Consideration
Execution Framework
Execution Framework
EMPLOYMENT NARRATIVE
Beyond brand.
Narrates history and story of employment
life cycle
Drives content production
Initiates engagement Chapters• General assessment and
shared goals of the targeted talent community at large
• Active candidates• Passive candidates• Employee on-boarding• Employee orientation• Succession planning• Employee alumni
Execution Framework
CONTENT DEVELOPMENT
Engagement requires content
Schedule and Prioritize
Categorize for passive & active
Recommendations• Monthly content topics &
themes• Guide internal employees
sharing • Long-form content plan • Inject Variety• Response contingency
plans
Execution Framework
TALENT COMMUNITY
Create
Participate
Navigate
Direct
Recommendations• Shared skill sets, interests,
attributes that impact career progression
• Increase membership• Monitor social feeds• Prioritize engagement
platforms
Execution Framework
CANDIDATE MARKETING
Beyond job board tactics
Consistent use of narrative
Reinforced in conversation
Active and responsiveCategories• Talent community
nurturing• Passive candidate
nurturing• Active candidate nurturing• Employee engagement• Alumni relations • Ecosystem outreach
Establishing a Social Media Recruiting Strategy
Considering Social Media
Setting Appropriate Foundation
Tool Consideration
Execution Framework
4 Steps for Considering Use of Tools
Employment Narrative
Candidate Marketing
Content Development
Talent Community
1 2 3 4Identify
CommunityShare
PerspectiveEngage
Establish Presence
Tool Consideration
Widest Broadcast
Broad Open Use
Sets and Drives Trends
Easily Searched
Winning Teens
Networked – Long Form – Visual
1 Establish
Presence
Tool Consideration SocialBro
• Robust user profile search• Supports swift multi add• Network reach• List management / insight• Follower analysis
2 IdentifyCommunity
Tool ConsiderationPostpost.com
2 IdentifyCommunity
Tool Consideration - Buffer
Facilitates quick, easy, and well timed tweets
3 Share Perspective
Tool Consideration - Buffer
3 Share Perspective
Tool Consideration LinkedIn Today
3 Share Perspective
Tool Consideration:Twitter Chat Schedule
4 Engage
4 Engage
Tool Consideration:tweetchat.com
4 Steps for Considering Use of Tools
Employment Narrative
Candidate Marketing
Content Development
Talent Community
1 2 3 4Identify
CommunityShare
PerspectiveEngage
Establish Presence
Question & Answer
Blog: SeamlessWorkforce.comTwitter: @Yoh
@RPYoh@SeamlessWkfce@Joelcapperella@RPOAssociation
FB: YohJobsLinkedIn: Yoh, a Day and Zimmerman Company
Establishing a Social Media Recruiting Strategy