Reimagining Tech Media in a Mobile First World

Den Howlett, co-founder

Who needs more media?

Our founding principles

Our founding principles

Our founding principles

We didn’t have a choice

We didn’t have a choice

Reality

UK US ES DE? AUS?

Timeline - late Oct 2012

Design principles❖ No adverts!

❖ No unsupported 3rd party JS!

❖ Standard components wherever possible!

❖ Commercial, SUPPORTED plug-ins!

❖ Responsive framework that could be hacked!

❖ Minimal PHP/CSS coding to ensure ease of upgrade!

❖ Performant on all mobile platforms!

❖ Scalable

Timeline - early Nov 2012

Timeline - late Nov 2012

Timeline - late Nov 2012

Timeline - Feb 4th 2013

Timeline - Feb>March 2013

Timeline - Apr>May 8th 2013

Tech used

Traffic

Was mobile 1st the right decision?

Challenges

Performance

Streamline

Analytics

Efficiency

Redundancy

What’s next?

Image credits❖ http://www.gapingvoid.com!

❖ http://www.vorsight.com!

❖ http://sixrevisions.com/user-interface/website-wireframing/!

❖ http://softestsolutions.co.uk/?page_id=56 !

❖ © sergei_fish13 - fotolia.com!

❖ © olly - fotolia.com!

❖ © Artur Marciniec - fotolia.com!

❖ © bahrialtay - !

❖ © Ben Chams - fotolia.com!

❖ http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-refactor-code-12/