Climate Savers Computing Initiative: ICT for Sustainable Development

January 28, 2010 Euro Green IT Innovation Center

Presented by Jessica Repa, Conservation Marketing Director

Climate Savers Computing Initiative

AGENDA • Background about Climate Savers Computing • Overview of ICT Challenges and Opportunities • Best Practices for Reducing Energy Use of IT • ICT to Enable Energy Conservation • Case Studies in Green IT

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Euro Green IT Innovation Center ICT for Sustainable Development

Climate Savers Computing Initiative’s Mission

Objectives •  Increase the energy efficiency of new computing equipment •  Promote the use of power management to make an impact now •  Shift user base to smart computing practices

Desired results •  By 2010, improve computing energy efficiency by 50%

  $5.5B savings

•  Reduce global CO2 emissions from computing platforms by 54 million tons

Vision: smart computing practices - highest efficiency possible

Board Members

Sponsor Members

Increasing Energy Demand Shifts Costs for Data Center Operators Energy Consumed by PCs and Client Devices Also Important

Increasing Power Density is Shifting the Balance of Cost

28x2U Servers 2kW Heat Load

42x1U Servers 6kW Heat Load

6 BladeCenters 24kW Heat Load 6 BladeCenters

30kW Heat Load Source: Emerson Network Power/Liebert

Source: IDC

Yearly Cost

Time

2010–2015

IT Equipment Cost

Global Carbon Dioxide Emissions

“Data centers receive a lot of attention because they are an obvious concentration.”

“However, the real area where the greatest overall effect can be made is at the desktop and with client devices.”

LAN & Office Telecoms (7%)

Printers (6%)

Servers, including cooling

(23%)

PCs & Monitors (39%) Fixed-

Line Telecoms (15%)

Mobile Telecoms (9%)

Source Gartner Inc. “Tera-Architectures A Convergence of New Technologies” by Martin Reynolds July 26, 2007

Estimated Annual Energy Consumption

KW

h C

onsu

med

per

Yea

r (l

ow

er is

bet

ter)

For system configuration details, please see Appendix. Performance tests/ratings are provided assuming specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. This data may vary from other material

generated for specific marketing requests.

Unmanaged Pentium® D Processor 945 with CRT

display

1015

Unmanaged Pentium® D Processor 945 with LCD

display

938

Four-year-old PC, Switch from CRT to LCD Display

Unmanaged Intel® Core™2 Duo Processor E6550 with LCD display

655

Replacing Old Desktop PC with New Desktop PC

New, Power-

Managed Desktop

New, Power-

Managed Laptop

229

38

Managed Intel® Core™2 Duo Processor E6550

with LCD display

Managed Intel® Core™2 Duo Processor T9400 mobile

platform

Desktop Infrastructure Energy Efficiency Improvements

The business case for PC power management

x

=

x

Total assets

Hours of operation

Energy draw per hour (W)

No power mgt. With power mgt.

x

=

x

Annual savings (-) =

1

24

89

1

8

89

x

x

1

16

5

2.13 .79 kWh/day (1,000 W = 1kW)

£0.155 £0.057 £/day (£0.073/kWh)

1.17 0.43 CO2/day (0.55 kg./kWh)

=

=

=

489 kWh/yr

£35.69/yr

269 Kg CO2/yr

60%+ savings!

Next Steps

1.  Join Climate Savers Computing in their mission to reduce global CO2 emissions from the operation of computers by 54 million tons by 2010 −  www.climatesaverscomputing.org/

2.  For more information and additional resources −  www.climatesaverscomputing.org/

learn/information-and-resources/

3.  Also on the Climate Savers Computing site −  Check out our Toolkit −  Browse the Climate Savers

Computing Product Catalog −  Power Management Design

Guide – coming in early 2010

Report on GHG Emission Reductions in ICT Supports Euro Green IT Innovation Center Strategy

The Climate Group Smart2020 Report on ICT: 2009 Update

•  Join in cross-sector partnerships with other enterprises or NGOs to achieve greater successes

•  Promote widespread behavioral change on the part of individuals

•  Optimize energy savings from products

•  Use financial savings from energy reduction to encourage innovation

•  Pilot projects in urban areas are needed to enable innovations to transform the market

•  40% energy efficiency in all sectors

Technology

Behavior

Policy

• Hardware/Software • Virtualization/Consolidate • Data Center Optimization

• Real-Time Information • Reward Conservation • Maintain Lifestyle

• Incentives to Improve • Risk Mgmt/Compliance • Public-Private Alliance

Green IT Combines Technology and Technique

26-36 % of domestic energy use is behavioral.1

1 Source: Heriot-Watt University and CleanTech Group

Reduce ICT Energy Use

SUBSTIUTE ENABLE

Reduce energy use and carbon footprint of IT operations

IT that reduces carbon, water, energy footprint of other operations

Infrastructure to transform distribution and energy consumption

•  Real-time energy information to encourage behavior changes

•  Telecommuting and Virtual Conferences to reduce travel

•  Carbon monitoring and reporting software, Life Cycle Analysis (LCA)

•  Smart grid, smart meters, energy display devices, energy advice, distributed generation, etc.

•  Advanced modeling for more energy-efficient design

•  Cradle-to-cradle design •  Breakthrough

inventions

Manage Energy

Enable New Technology

The other 98% ICT 2% Innovate

•  Enable power management

•  Upgrade to high-efficiency computer and servers in purchase contracts

•  Storage Consolidation

•  Virtualization •  Print transformation

“What Gets Measured Gets Managed” ~ Peter Drucker

Examples: Google reduced energy usage in data centers over 50% through “energy proportionality.” Copenhagen cuts IT power costs and carbon emissions 77% with scalable virtualization.

ICT for Buildings, Energy Distribution & Transportation

Smart Buildings

Smart Grid

• Google Power Meter, Energy Dashboards • Living Building Challenge • Competition to Reduce Consumption • Building Energy Performance

• Smart Grid for Renewable Energy Integration • Consistent Smart Grid Standards • Grid Intelligence for Supply/Demand Side Mgmt • Metering Services

Smart Transportation

• Logistics Management • Traffic Management • Encourage Employees to Telecommute • Virtual Conferences

Intelligent Energy and Resource Conservation through ICT

SMART BUILDINGS • Empire State Building Retrofit • Real-time monitoring of energy consumption • Living Building Challenge – Net Zero Energy • Integrating buildings with future smart grid

SMART GRID • Amsterdam Smart City • Boulder Xcel Energy SmartGridCity • Abu Dhabi’s Masdar City Smart Grid

TRANSPORTATION • Traffic signal optimization to reduce congestion • Real time transportation schedule • UK/Germany Shiply.com transport marketplace to fill trucks

Transportation Opportunities for Conservation: Telepresence to Reduce Transportation

Telepresence and mobility solutions to reduce transportation and energy use •  Air travel responsible for 2-5% of GHG emissions •  9 out of 10 prefer driving, most drive alone •  Reduce cost of real estate and minimize energy consumption

Productive telepresence enabled by IT •  assess and measure performance •  establish rules and suitable roles •  ongoing monitoring

Virtual collaboration •  Interactive videoconferencing •  Virtual tradeshows (Virtual Energy Forum) •  Tele-expertise: remote expertise quicker and

cheaper than travel (i.e. tele-medicine)

Telepresence to reduce business travel •  work from home •  flexible work locations •  virtual meetings

Telepresence poised to become part of daily business life

Transportation Opportunities for Conservation and Efficiency: Intelligent Transportation

Transportation Opportunities Minimize the use of resources by creating IT solutions that optimize the transportation infrastructure.

•  Carpool and ride share apps •  Reward walk, bike, bus, train •  Real-time bus/train schedule •  Real-time traffic information •  Sensors for auto maintenance •  Sliding scale tolls •  Logistics management •  Drive most efficient route •  Traffic signals optimized

Intelligent Transportation

Living Building Challenge: Idea to Innovation to Funding?

Sketch of Idea!On the Back of a Napkin …! Portland, Oregon

Oregon Sustainability Institute photos of prototype and future vision

“If we all did the things we are capable of doing, we would literally astound ourselves.” ~Thomas A. Edison

Thank you.

Contact

Jessica Repa Conservation Marketing Director, Climate Savers Computing jessica@climatesaverscomputing

Backup

Summary of Total Emissions by Country

*Source: IDC: Reducing Greenhouse Gases Through Intense Use of ICT (data refers to 2006)

Summary of Total Emissions in EU by Country

*Source: IDC: Reducing Greenhouse Gases Through Intense Use of ICT (data refers to 2006)

Case Study: Peterborough City Council

Testimonials “I am delighted with the results of this project. We set out to achieve a return on investment in 6 months and achieved our target in less than 3 months. When added to the carbon emission savings and the better delivery to our in-house customers, this has been one of our best investment decisions.”

Nigel Green, Head of ICT at Peterborough City Council

“With any ICT project there is a degree of risk, but this programme has shown that with minimal initial investment we can both deliver cost savings in a very short period of time, as well as showing the wider community that our commitment to energy management and reducing our carbon footprint is much more than rhetoric.”

Gillian Beesley, Chief Executive at Peterborough City Council