Evaluation Question One.

In what way does your media product use, develop or challenge forms

conventions of real media products?

Channel 4 Documentary

Throughout this documentary “UFOs: The Secret Evidence” we see different archive footage of past sightings of UFO’s. Most documentaries usually contain this convention of having some sort of archive footage in them whether it be photos or videos.

Channel 4 Documentary

When filming an interview you have to stick to certain codes and conventions for example; you must make sure the interviewee isn’t looking directly into the camera, he/she should look to one side of the camera also when setting up the camera insure the he/she is framed correctly using the rule of thirds and that they are eye level view to the audience.

Channel 4 Documentary

There is usually a Narrator or someone doing the a voiceover throughout the documentary which guides people through, and music that goes other cutaways in the documentary. Also when someone is first shown on the screen you have to make sure that they’re name is displayed across the bottom so people know who the person is and maybe why he’s being interviewed.

Our Fast Food Documentary

The documentary we made was all about the fast food industry and gave people an understanding of what other people think about fast food itself. We had to make sure we used all the different codes and conventions throughout the documentary that channels 4 usually uses like Voice-over, Vox Pop, Cutaways, Music and Archive footage, etc.

Our Fast Food Documentary

Some other things we had to make sure we used in our own documentary were the rule of thirds and display the interviewee’s name below. We had to make sure we found the right person to do the voice over because the needed to have a clear and well pronounced voice so people all over the country would be able to understand what they were saying.

Print Advert – Channel 4

We chose to have our documentary played on Channel 4 so there were a few codes and conventions that we needed to stick to for the print advert to fit to Channel 4’s style. One of the things we needed to stick to was the fact channel 4 use boxes behind the text which helps the text stand out more on certain backgrounds. Also we needed to make sure the title of the documentary was placed at the bottom left along with the time and date the programme is being played. Then at the top is the documentary tag line.

Print Advert – Channel 4

The Channel 4 Print adverts always have they’re logo centred to the right hand side of the image so we had to ensure we did this when making our own. And then finally we had to make sure the image related clearly to the documentary and so it attracted them to want to go watch it.

Our Fast Food Print Advert

This is how our print advert came out and as you can see we have stuck to the codes and conventions that I mentioned earlier.

Radio Advert – Channel 4

When making the radio advert for our documentary we need to use certain things from the documentary in the radio advert as well so people could see the relation between the two. For example we made sure we used the same music in both and use parts of the documentary which would help invite people to watch the actual documentary. Also we needed to use the same person for the voice over and the same tag line throughout all our advertisements.