Upload
rodion-nasakin
View
1.417
Download
1
Tags:
Embed Size (px)
Citation preview
Evernote OverviewSeptember 2011
1.1
1Saturday, September 17, 2011
Mission: To Give Everyone a Better Memory
Evernote is building the global platform for human memory
Turning everyday devices into memory extensions
We want to be the trusted, permanent and ubiquitous destination for user lifetime memories and to power all the
products that connect to them
2Saturday, September 17, 2011
The Evernote Service
Capture Everything
• Store everything interesting that happens to you using your computer, phone, camera, scanner, etc.
• Sync everything to the cloud and your other devices for fast, reliable access
• Quickly recall any memory from any device
3Saturday, September 17, 2011
In!nitely Useful
4Saturday, September 17, 2011
In!nitely Useful
4Saturday, September 17, 2011
In!nitely Useful
4Saturday, September 17, 2011
5Saturday, September 17, 2011
5Saturday, September 17, 2011
5Saturday, September 17, 2011
5Saturday, September 17, 2011
New - BlackBerry Playbook
6Saturday, September 17, 2011
Supported Platforms
Evernote Currently Supports:WindowsMacOS
All modern browsers
All iOS DevicesAndroid PhonesAndroid Tablets
HP WebOS
BlackBerry phones& Playbook Windows Mobile
Windows Phone 7Docomo i-mode
!"# #$ %&"'('))*(+$
',-./01-*20.30.4150/
6113788999:-,-./01-:;0<
2=53*10*',-./01-
7Saturday, September 17, 2011
Search Technologies
Unique technology recognizes printed and handwritten text in images, even in poor conditions.
Geo-tagging and timestamps allow search by time or place.
Full text search in notes, documents and PDFs.
Visual browsing and associative memory make search very intuitive.
8Saturday, September 17, 2011
Search Technologies
Remember Everything Unique technology recognizes printed and handwritten text in images, even in poor conditions.
Geo-tagging and timestamps allow search by time or place.
Full text search in notes, documents and PDFs.
Visual browsing and associative memory make search very intuitive.
8Saturday, September 17, 2011
Ubiquitous Memory
What’s Unique About Evernote?
• Full, native apps on all platforms enable the best possible user experience, increase retention and dramatically lower our costs at scale.
• Focus on everything in your head: not just contacts, or to-dos, or files, or pictures, or web clips or notes or audio, but everything, together and in-context.
• Hybrid local/cloud architecture for convenience, performance and reliability with transparent synchronization.
• Unequaled image search technology.
• Simple, profitable business model.
9Saturday, September 17, 2011
Corporate
• Headquarters in Mountain View, CA
• Subsidiaries in Japan and Russia
• CEO – Phil Libin
• 102 full-time employees
• Privately-held
• Business model – “freemium”
Investors
10Saturday, September 17, 2011
Registered User Growth
Over 13 million users worldwide since the launch in June 2008
Currently adding over 40,000 new users every day
13.6M as of Sept 10, 2011
!"
#"
$"
%"
&"
'"
("
)"
*"
+"
#!"
##"
#$"
#%"
#&"
$,#,!*"
&,#,!*"
(,#,!*"
*,#,!*"
#!,#,!*"
#$,#,!*"
$,#,!+"
&,#,!+"
(,#,!+"
*,#,!+"
#!,#,!+"
#$,#,!+"
$,#,#!"
&,#,#!"
(,#,#!"
*,#,#!"
#!,#,#!"
#$,#,#!"
$,#,##"
&,#,##"
(,#,##"
!"#$%&"'"()*%"'%+),$--$./%)
11Saturday, September 17, 2011
Users by Country
• Fully localized into 14 languages, including:
English, Korean, Spanish, German, Russian, French, Italian, Dutch, Swedish, Japanese, Chinese (Traditional and Simplified)
• Android app localized into 17 languages
• Dozen more languages in progress
!"#$$%#
&'#()%#
*+,-./#01%#
23#4%#
56#$%#
27#$%#
7!#(%#
6!#(%#
86#(%#
9:#(%#
;3#0%#
<=>/,#0$%#
!"#$%&'(%)(&*+(,&-./,0&
12Saturday, September 17, 2011
From Mar 2010 - June 2011
Now 28 Evernote books in Japan
13Saturday, September 17, 2011
«Freemium» Business Model
• All of Evernote’s applications are free
• Basic Evernote service is free
• Use Evernote for free forever
• Upgrade to premium ($5/mo) whenever you want
• Provides additional features for active users
• larger quota, offline notebooks, attachments of any type, search in PDFs...
• Upgrade or cancel anytime without losing your
notes
• over 20% of active subscribers who used Evernote
for 3 years are paying customers
15Saturday, September 17, 2011
Increasing Value Over Time
The longer someone uses Evernote, the more valuable it becomes for them.
!"!!#$%"!!#$&"!!#$'"!!#$("!!#$)"!!#$*"!!#$+"!!#$,"!!#$-"!!#$
%!"!!#$%%"!!#$%&"!!#$%'"!!#$%("!!#$%)"!!#$%*"!!#$%+"!!#$%,"!!#$%-"!!#$&!"!!#$&%"!!#$&&"!!#$&'"!!#$
%$ &$ '$ ($ )$ *$ +$ ,$ -$ %!$%%$%&$%'$%($%)$%*$%+$%,$%-$&!$&%$&&$&'$&($&)$&*$&+$&,$&-$'!$'%$'&$''$'($')$'*$
!"#$%&'(&"
)*+,-."/'+0%"1*'+'+2"34%$+*,%"
34%$+*,%"5*+4%$.'*+",*"#$%&'(&"
16Saturday, September 17, 2011
The Evernote Trunk
Enabled by open API
In-app showcase of integrated products, services and content
Designed to bring additional functionality to Evernote users, publicity and new revenue streams to partners
Works with existing app stores, marketplaces and channels
evernote.com/about/trunk
17Saturday, September 17, 2011
Ecosystem Stats (August)
• Over 5,880 developers using Evernote API
• 689 are live on production server
• 188 items in the Trunk. Over 80 iPhone and 50 Android apps integrating Evernote available in App Stores
• Featured partners:
PCs/Mobile Scanners Services
18Saturday, September 17, 2011
Featured Integration
HTC Flyer
Notes Application is built on top of Evernote API
19Saturday, September 17, 2011
ETC and Developer Competition
First Evernote Trunk Conference (ETC) on August 18
Developer contest with$100,000 in prizes, $50K grand prize
Nearly 1,000 developers from all over the world
Six finalists selected last week, the winner will be announced at ETC
Winner - Touchanote
20Saturday, September 17, 2011
Evernote Peek (the 1st iPad Smart Cover app)
21Saturday, September 17, 2011
Skitch AcquisitionFirst Evernote acquisition announcement
Made Skitch free
Launched Skitch for Android
22Saturday, September 17, 2011
Contact Info
Get Evernote for free at evernote.com
Latest news at blog.evernote.com
Dmitry Stavisky
VP, International Operations
23Saturday, September 17, 2011
Thanks!
24Saturday, September 17, 2011