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Museums are seeking new ways to attract and engage audiences in a crowded digital landscape with a lot of competition for online time and attention. Games allow a fresh approach to museum interpretation and learning with the potential to reach large, traditionally hard-to-reach audiences. Player participation can also be harnessed to create benefits for museums and their audiences through games that help provide improve the quality of collection data, while encouraging a new type of audience engagement.
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Everyone wins: crowdsourcing games and museums
Everyone wins: crowdsourcing games and museums
Slides at http://www.slideshare.net/miaridge/Mia Ridge, Open University
@mia_outhttp://openobjects.blogspot.com
Museum Next, Edinburgh, May 26-27, 2011
Slides at http://www.slideshare.net/miaridge/Mia Ridge, Open University
@mia_outhttp://openobjects.blogspot.com
Museum Next, Edinburgh, May 26-27, 2011
Getting to epic win
First, some definitions
a magic circle
(but puppies aren't very good at casual games like Solitaire or Angry Birds and they're hopeless at metadata games like Pictionary)
Anxiety
Boredom
Skills0 ∞
∞
flow channel
'flow'
Skills0 ∞
∞
flow channel
'flow'
• clear goal• immediate feedback
on the success of actions
• good match between skills and challenges.
Gamification?Beware pointsification: Beware pointsification:
“taking the thing that is “taking the thing that is least essential to games least essential to games and representing it as and representing it as the core of the the core of the experience”experience”
““a short-term sugar rush a short-term sugar rush of engagement of engagement followed by a crash”followed by a crash”
““emphasizes the shallow, emphasizes the shallow, dumb, non-interesting dumb, non-interesting tasks, and it decreases tasks, and it decreases motivation for motivation for interesting tasks that interesting tasks that might be intrinsically might be intrinsically motivated.”motivated.”
Museum metadata games - 'difficult' objects:technical, near-duplicate, poorly catalogued
or scantily digitised
'toy' model steam engines, Powerhouse Museum
On the way to epic win
Mind the (semantic) gap…
Why does he look sad?
Because the ordinary reader can’t tell why this object is significant
(It’s a model of a giant sun dial built in India in the 1720s; the largest stone observatory in the world)
…we can fix the gap…
Did you know? Pictures of cats with captions added are called 'lolcats'. This is a cute picture of a cat, but as it has no caption, it's not a lolcat.
Find other records tagged with: kitten, keyboard, laptop, bedroom, cute
added content
...but that’s expensive
…so get the public to help
…crowdsourcing works
galaxy zoo zooinverse has 425,000 volunteers #beyond2011 yesterday via web, alastairdunning
…games for crowdsourcing
e.g. correcting OCR for libraries with DigitalKoot, Finland, one month after launch: 'over 2 million individual tasks, totalling 100,000 minutes, or 1,700 hours, of work'; Games with a purpose, 2008: 50 million verified tags
…games for crowdsourcing
20 million people in the UK play casual games; 250 million people play social games
One Facebook status update asking for players:
180 turns (176 tagging turns, 4 fact turns), 1179
tags and 4 facts about 145 objects from 26 players in c.
6 hours
(avg 10 minutes and over 8 pages per visit)
Games - participation engines for crowdsourcing
• 'magic circle' helps get people playing
• good game mechanics motivate on-going play
Games - participation engines for crowdsourcing
• tailor tasks and rewards to your data needs
• design for specific player skills, motivation, types of fun
• validate procrastination
careful design reduces the risk of disasters or 'accidents'
invoke the magic circle
make participating instant and easy
clear task
Active engagement• Players enjoy the
objects• Close, active viewing• Curiosity and 'just
one more'• Learning• Leaving a trace
Potential game 'atoms' for crowdsourcing
• Tagging• Debunking• Recording a personal
story• Linking • Stating preferences • Categorising• Creative responses
Ok, so far so good, but what about…?
Create an ecosystem of games
• Engage a wider range of players• Simple games help clean and test
data for use in other games• Validate and rate specialist content
from complex tasks• Be creative - e.g. crowdsource the
matching of activities to objects
Problems?
Make a game for each problem
More win?
• Design easy, feel-good tasks to get started
• Help players acquire, test and master new skills
• Fun is personal - iterative playtests with real people
Skills0 ∞
∞
flow channel
Anxiety
Boredom
The possibility of failure makes it interesting
Still not perfect?
Keep experimenting
…and share what you learn FTW
Everyone wins!
Crowdsourcing games are:•fun•engaging•productive
•Players learn new information and skills•Museums can learn from players
Thank you!
Mia Ridge, Open University@mia_outGames: http://museumgam.es Blog: http://openobjects.blogspot.com
Yay, new content!