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EVERYTHING I KNOW ABOUT THE WEB I LEARNED FROM CHARLTON HESTON

Everything I know about the web I learned from Charlton Heston

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We are living in the age of the social web – it impacts how we communicate, how we connect, how we educate and how we do business. This session will explore trends in social media, marketing and communications using the film oeuvre of one Charlton Heston – and how we can use themes and catchphrases from his films to understand how the web impacts our learning, privacy, and how we are being marketed to. Mike Richwalsky is senior director of creative services at John Carroll University, where he is responsible for the University’s web, print and electronic marketing. A leader in the use of cloud services and architecture in higher education web development, Mike has presented at higher education conferences in the US and UK, including HighEdWeb, EduWeb, Institutional Web Management Workshop, EduComm, J.Boye, Coalition for Networked Information and the Carnegie Mellon University Digital Libraries Colloquium.

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Page 1: Everything I know about the web I learned from Charlton Heston

EVERYTHING I KNOW ABOUT THE WEB I LEARNED FROM CHARLTON HESTON

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MIKE RICHWALSKY/ HAILING FROM ERIE, PA I ROCK EINSTEINS / LIKE A BOSS

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ME IN 4 SLIDES

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IF MY LIFE HAS A SINGLE POINT, IT'S THIS: I'VE LEARNED TO BE UNAFRAID OF DEATH BUT NEVER TO BE UNAFRAID OF FAILURE.

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KHARTOUM

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THINK ABOUT THE WAY TECHNOLOGY HAS CHANGED THE WAY WE LIVE.

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MY KIDS HAVE NO IDEA WHAT THE FOLLOWING THINGS ARE

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MY PC 1994

100  Mhz  Pen*um    

32MB  RAM  

100MB  HDD  

VGA  GRAPHICS  

IT  PLAYED  QUAKE  GOOD  THOUGH  

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MY PHONE 2012

1GHZ  PROCESSOR  

512  MB  RAM  

16  GB  STORAGE  

GPS  

HD  VIDEO  CAMERA  

3G  /  WIFI  

PLAYS  QUAKE  

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FILMOGRAPHY / WEBOBGRAPHY

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WEB 1.0 WEB 2.0 THE SOCIAL WEB

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OUR WEBOBGRAPHY

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WEB 1.0 WEB 2.0 THE SOCIAL WEB

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YOU WILL SOON BE A KING, YOU MUST START TO THINK LIKE ONE. ANY MAN CAN KILL, ONLY A KING CAN GIVE LIFE!

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El Cid

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WEB 1.0 TOP DOWN APPROACH

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ONE WAY COMMUNICATION PUSH TECHNOLOGY

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WEB 1.0 TOP DOWN APPROACH

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ONE WAY COMMUNICATION PUSH TECHNOLOGY

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WEB 1.0 TOP DOWN APPROACH

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ONE WAY COMMUNICATION PUSH TECHNOLOGY

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WEB 1.0 TOP DOWN APPROACH

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IN MANY WAYS, HIGHER ED STILL LIVES HERE

•  Out of date, old websites

•  Archaic central systems

•  “It’s that way because we’ve always done it that way.”

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THEN THE BUBBLE BURST

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WEB 1.0 WEB 2.0 THE SOCIAL WEB

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THERE'S NEVER A COP AROUND WHEN YOU NEED ONE.

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THE OMEGA MAN

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WEB 2.0 COLLABORATION, SEARCH & SOFTWARE

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Web 2.0 was about creating tools to allow users to create content and become publishers.

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WEB 2.0 COLLABORATION, SEARCH & SOFTWARE

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RISE OF TOOLS LIKE RSS, PODCASTS, BLOGS, WIKIS and MORE. MASHUPS USING REST & API’s

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WEB 2.0 COLLABORATION, SEARCH & SOFTWARE

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WEB 2.0 DID THIS EVER CATCH ON IN THE CLASSROOM?

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WEB 2.0 DID THIS EVER CATCH ON IN THE CLASSROOM?

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WEB 2.0 DID THIS EVER CATCH ON IN THE CLASSROOM?

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AND THEN…

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WEB 1.0 WEB 2.0 THE SOCIAL WEB

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IT’S PEOPLE. SOYLENT GREEN IS PEOPLE.

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SOYLENT GREEN

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THE SOCIAL WEB SHARING, PRIVACY AND INFO EVERYWHERE

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The social web is a shift from creating to sharing and connecting

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THE SOCIAL WEB SHARING, PRIVACY AND INFO EVERYWHERE

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HOW MANY PEOPLE’s MOMS ARE ON FACEBOOK?

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THERE HAVE BEEN OTHERS…

•  Friendster

•  MySpace

•  BEBO

•  Dogster

•  Ping

•  Orkut (except in Brazil)

•  Hi5

•  Eons

•  The Hub

•  Google (Wave, Buzz)

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FACEBOOK HAD 845 MILLION MONTHLY ACTIVE USERS IN DECEMBER 2011.

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60 HOURS OF VIDEO IS UPLOADED TO YOUTUBE EVERY MINUTE.

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WELCOME TO THE WORLD OF FRICTIONLESS SHARING.

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SHARE EVERYTHING WITH EVERYONE

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SHARE EVERYTHING WITH EVERYONE

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SHARE EVERYTHING WITH EVERYONE

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AND THEN THERE’S DOING IT WRONG

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HOW ARE WE USING SOCIAL MEDIA IN HIGHER ED?

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HOW ARE WE USING SOCIAL MEDIA IN HIGHER ED?

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HOW ARE WE USING SOCIAL MEDIA IN HIGHER ED?

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HOW ARE WE USING SOCIAL MEDIA IN HIGHER ED?

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In  a  literature  course  at  California  State  University—San  Marcos,  students  brought  characters  from  the  New  York  Times  bestselling  Twilight  series  to  life.  

"The  popularity  of  Twilight  is  very  much  linked  to  social  media,"  says  course  lecturer  Natalie  Wilson.  "So  when  I  taught  this  course,  I  wanted  to  bring  that  into  the  classroom  and  make  students  aware  of  how  its  Internet  presence  has  fueled  its  massive  cultural  popularity."  

Each  student  chose  a  character  from  the  series  to  personify  on  Twi]er,  demonstra*ng  their  knowledge  of  the  book's  wri*ng  style  in  their  tweets.  The  project  was  ini*ally  received  with  skep*cism,  Wilson  notes,  but  students  quickly  accepted  and  engaged  in  Twi]er.  Students  worked  together  to  create  campaigns,  including  one  to  rid  the  social  plaaorm  of  Bella,  one  of  the  main  characters  in  the  series.  

h]p://www.usnews.com/educa*on/best-­‐colleges/ar*cles/2011/05/24/5-­‐unique-­‐uses-­‐of-­‐twi]er-­‐in-­‐the-­‐classroom?page=2  

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THE GAMIFICATION OF EDUCATION

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THE GAMIFICATION OF EDUCATION

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GREAT VIDEO ON GAMIFICATION

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h]p://www.penny-­‐arcade.com/patv/episode/gamifying-­‐educa*on  

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BADGES ARE THE NEW GRADES

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BADGES ARE THE NEW GRADES

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WHICH WE WILL OF COURSE SHARE

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“EMPLOYERS LOOK AT DEGREES BECAUSE IT’S A QUICK WAY TO EVALUATE ALL 300 PEOPLE WHO APPLY FOR A JOB. BUT AS SOON AS THERE’S SOME OTHER MECHANISM THAT CAN PLAY THAT ROLE AS WELL AS A DEGREE, THE JIG IS UP ON THE MONOPOLY OF DEGREES.”

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David Wiley, Brigham Young University professor http://www.nytimes.com/2012/03/05/education/beyond-the-college-degree-online-educational-badges.html

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WINTER IS COMING…

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WINTER IS COMING…

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EVENTUALLY IT ALL BECOMES NOISE

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TAKE YOUR STINKING PAWS OFF ME, YOU DAMNED DIRTY APE!

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PLANET OF THE APES

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TAKE YOUR STINKING PAWS OFF MY DATA, YOU EVIL CORPORATIONS

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EVERYONE

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FRICTIONLESS SHARING

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what it really means is that you are giving your data to Facebook or Twitter or GOOGLE And they are making money off you

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WHAT GOOGLE KNOWS ABOUT ME

•  All my email

•  Google Docs

•  Web Searches

•  YouTube Views

•  Web stats

•  What RSS feeds I read

•  Sites I visit

•  Google Chat

•  My calendar

•  Contacts (Gmail & Google Voice)

•  Music I listen to in Google Music

•  What maps I look at and create

•  What I shop for

•  Ads shown on my websites

•  What I upload to YouTube

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THE PROOF IS IN THE PUDDING

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https://www.google.com/dashboard/b/0/

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MINE THAT DATA

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COMPANIES LIKE GOOGLE AND FACEBOOK CAN CREATE A VERY GOOD PROFILE OF WHO I AM AND WHAT I’M INTO, SO THEY CAN SELL ADS FOR STUFF I MIGHT CARE ABOUT

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TARGETED ADS

Why do I see these ads?

I work and have an interest in higher education and the Frames are my favorite band.

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YOU CAN DO IT YOURSELF

FACEBOOK LETS YOU GET VERY SPECIFIC WITH YOU WANT TO REACH WITH YOUR ADS.

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LET MY PEOPLE GO.

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THE TEN COMMANDMENTS

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WHAT HAPPENS IF YOU WANT TO TAKE YOUR BALL AND GO HOME?

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YOU CAN EXPORT YOUR DATA, SOMETIMES

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YOU CAN EXPORT YOUR DATA, SOMETIMES

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DATA COLLECTION IS HAPPENING ALL AROUND US. DO YOU EVEN KNOW IT?

“If  you  use  a  credit  card  or  a  coupon,  or  fill  out  a  survey,  or  mail  in  a  refund,  or  call  the  customer  help  line,  or  open  an  e-­‐mail  we’ve  sent  you  or  visit  our  Web  site,  we’ll  record  it  and  link  it  to  your  Guest  ID,”  Pole  said.  “We  want  to  know  everything  we  can.”  

Also  linked  to  your  Guest  ID  is  demographic  informa*on  like  your  age,  whether  you  are  married  and  have  kids,  which  part  of  town  you  live  in,  how  long  it  takes  you  to  drive  to  the  store,  your  es*mated  salary,  whether  you’ve  moved  recently,  what  credit  cards  you  carry  in  your  wallet  and  what  Web  sites  you  visit.  XXX  can  buy  data  about  your  ethnicity,  job  history,  the  magazines  you  read,  if  you’ve  ever  declared  bankruptcy  or  got  divorced,  the  year  you  bought  (or  lost)  your  house,  where  you  went  to  college,  what  kinds  of  topics  you  talk  about  online,  whether  you  prefer  certain  brands  of  coffee,  paper  towels,  cereal  or  applesauce,  your  poli*cal  leanings,  reading  habits,  charitable  giving  and  the  number  of  cars  you  own.  

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WHAT EVIL COMPANY IS THIS?

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We need to start a boycott immediately! Call Anonymous & OCCUPY CLEVELAND

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A  man  walked  into  a  Target  outside  Minneapolis  and  demanded  to  see  the  manager.  He  was  clutching  coupons  that  had  been  sent  to  his  daughter,  and  he  was  angry,  according  to  an  employee  who  par*cipated  in  the  conversa*on.      “My  daughter  got  this  in  the  mail!”  he  said.  “She’s  s*ll  in  high  school,  and  you’re  sending  her  coupons  for  baby  clothes  and  cribs?  Are  you  trying  to  encourage  her  to  get  pregnant?”      The  manager  didn’t  have  any  idea  what  the  man  was  talking  about.  He  looked  at  the  mailer.  Sure  enough,  it  was  addressed  to  the  man’s  daughter  and  contained  adver*sements  for  maternity  clothing,  nursery  furniture  and  pictures  of  smiling  infants.  The  manager  apologized  and  then  called  a  few  days  later  to  apologize  again.      On  the  phone,  though,  the  father  was  somewhat  abashed.  “I  had  a  talk  with  my  daughter,”  he  said.  “It  turns  out  there’s  been  some  ac*vi*es  in  my  house  I  haven’t  been  completely  aware  of.  She’s  due  in  August.  I  owe  you  an  apology.”      h]p://www.ny*mes.com/2012/02/19/magazine/shopping-­‐habits.html?_r=1&pagewanted=all  

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EVEN YOUR PHONE IS SPYING ON YOU

Data  collected  by  Angry  Birds  and  sent  to  mul*ple  servers  and  ad-­‐serving  companies:  

 Loca%on  

La%tude/Longitude  

Phone  ID  

Username,  Password  

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h]p://online.wsj.com/ar*cle/SB10001424052748704694004576020083703574602.html  

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YOU MAY CONQUER THE LAND; YOU MAY SLAUGHTER THE PEOPLE. BUT THAT IS NOT THE END. WE WILL RISE AGAIN.

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BEN HUR

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THE REVOLUTION IS NOW BEING TWEETED AND FACEBOOKED AND YOUTUBED.

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THE ARAB SPRING

Nearly 9 in 10 Egyptians and Tunisians surveyed in March 2011 said they were using Facebook to organize protests or spread awareness about them.

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h]p://www.thena*onal.ae/news/uae-­‐news/facebook-­‐and-­‐twi]er-­‐key-­‐to-­‐arab-­‐spring-­‐uprisings-­‐report  

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THE ARAB SPRING GOVERNMENTS SHUT OFF THE INTERNET AND PHONE SERVICE TO STOP THE COMMUNICATIONS.

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LONDON AND MANCHESTER RIOTS 2011 POWERED BY BLACKBERRY MESSENGER

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“Everyone from all sides of London meet up at the heart of London (central) OXFORD CIRCUS!!, Bare SHOPS are gonna get smashed up so come get some (free stuff!!!)”

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CRISIS MAPPING

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USING TECHNOLOGY TO BE PEOPLE FOR OTHERS

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THE INTERNET IS FOR LONELY PEOPLE. PEOPLE SHOULD LIVE.

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CHARLTON HESTON

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DON’T FORGET TO EMAIL [email protected]  

HTTP://HIGHEDWEBTECH.COM  

@MRICHWALSKY