Evolution of education: Incentives, evaluations and social interactions in corporate learning

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T EC H N O LO G Y B U S I N ES S R ES EAR C H , I N C .

Evolution of education: Incentives, evaluations and social interactions in corporate learning Technology Business Research (TBR) Webinar Series Sept. 16-17, 2014

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Evolution in Education Webinar Presenter

Patrick M. Heffernan

Principal Analyst and Practice Manager

Email: [email protected]

Twitter: @TBR_PatrickH

Patrick Heffernan is a principal analyst and TBR’s IT Services practice manager. Patrick directs the practice’s syndicated

portfolio and cultivates and manages projects on topics ranging from management consulting to firms’ financial advisory

services to emerging technologies. Patrick’s responsibilities tap his expertise in competitive intelligence, strategy and global

political-economic impacts on business cycles and consulting vendors.

Prior to joining TBR Patrick was part of a Big Four firm’s competitive intelligence team, conducting field work and analysis.

His professional career started in diplomacy, with Middle East postings as a foreign service officer with the State

Department and counterterrorism assignments with the National Security Council and the U.S. Department of the Treasury.

Patrick received a Bachelor of Arts from Washington and Lee University and a Master of Arts in foreign affairs from the

University of Virginia.

mailto:[email protected]

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A few items before we begin …

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speakers are off mute.

• If the volume is faint, first check the volume settings on your

computer, then check the volume setting in the media player box

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• This webcast is being recorded.

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• If you accidentally close the media player, Q&A box or slide area,

you can re-open them by selecting the corresponding icon at the

bottom of the screen.

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Introduction

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Top customer experience, well-implemented technology and social connections result in enjoyable professional development

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Research

Combine published research with insights from individuals in the trenches of corporate learning

Extensive secondary material covers every aspect of

education, including corporate training, technology and

best practices.

Primary interviews were conducted with professionals

across a variety of industries and career levels,

including individuals directly responsible for corporate

learning programs.

TBR’s vendor-specific research provided additional data

on companies’ training and professional development

activities and investments.

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Overview

Evolved education must incorporate smart incentives and meaningful evaluations, tied together by a lasting, binding social component

“I can’t be

balancing the

carrot and the

stick; that is too

hard. I just focus

on relevance of

content and hope

that is enough.”

“We’re tracking

what they learn,

who they learn it

from and when

they apply it.”

“The social

element of

learning, the

shared experience

dating all the way

back to Socrates

and his seminar

students, has

become the key in

taking corporate

learning from

technology-

enabled to highly

evolved.”

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Current Approaches to Corporate Education

Companies have developed multiple, frequently technology-driven, approaches to corporate training and professional development

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Employees

Clients Partners

Software

Technology-driven, “bricks-not-clicks,” and the learning hub approaches all require different investments and commitments from leaders

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Incentives

Content and relevancy are the fuel behind smart, effective incentives

“I can’t be

balancing the

carrot and the

stick. That is too

hard. I just focus

on relevance of

content and hope

that is enough.”

Certifications Promotions

Requirements

Everyone wants to know: What are the direct, tangible benefits of spending my time doing this?

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Evaluations

No one and nothing can accurately measure a teacher’s performance, and everyone knows a good or bad teacher when they experience one

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“We’re tracking

what they learn,

who they learn it

from and when

they apply it.”

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Getting beyond end-of-course survey and unreliable teacher evaluations to substantial analytics across a course and the long-term impacts

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Social

Social interaction, sustained throughout a course and nurtured afterward, is the key to successful, constantly evolving education

“The social

element of

learning, the

shared experience

dating all the way

back to Socrates

and his seminar

students, has

become the key in

taking corporate

learning from

technology-

enabled to highly

evolved.” WWW.STATIC6.MINDFLASH.COM

TBR


Social

Facilitating social learning requires investments in evolving teaching methods, dynamic curriculums and emerging technologies

Semisynchronous learning, with assigned and shared

tasks, instructor-directed sessions and cohesive learning

groups

Gateways, milestones, cadres: Career advancement

provides a perfect opportunity to create social cohesion

around shared accomplishments and goals.

Cross-business, cross-service line, cross-vendor-client

learning hubs: Software requires sustained collaboration

between the vendor and the client.

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What Is Next

The future knowledge worker will work on professional development and learning every day — and receive that training “as a Service”

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One Simple Rule

One simple rule for corporate trainers: Make it easy to do but valuable to have done

And one simple rule for professionals: Stay current — or else; “technical knowledge” is the number one reason clients seek your services

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My Favorite Slide

Questions and Discussion

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Patrick M. Heffernan

Principal Analyst and Practice Manager

Email: [email protected]

Twitter: @TBR_PatrickH

James McIlroy Vice President of Sales Email: [email protected] Telephone: 603.929.1166

TBR Evolution in Education Webinar Contact Information

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T EC H N O LO G Y B U S I N ES S R ES EAR C H , I N C .

About TBR Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. To learn how our analysts can address your unique business needs, please visit our website or contact us today.

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