• Go to buxtonco.com CLIENT: Miami Children’s Hospital (MCH) NUMBER OF AFFILIATES: More than 650 physicians in 40 pediatric specialties from birth through adolescence 3,500 employees $20 billion in revenue BUSINESS NEEDS: Objective data to strategically plan the expansion of its pediatric subspecialty treatment centers Expanding Pediatric Care Where It’s Needed Most Using objective data to locate subspecialty needs. SUBSPECIALTY EXPANSION HEALTHCARE HERE’S THE SITUATION One of the biggest mistakes a healthcare organization can make in planning its expansion is relying too heavily on emotion and observed behaviors rather than on objective data. Miami Children’s Hospital (MCH) realized it had to focus, instead, on quantifiable information as it embarked on the expansion of its pediatric care facilities, particularly those dealing with subspecialty practice areas. MCH needed help in developing objective tools that would allow the organization to analyze where the greatest need and potential existed for its new facilities. HERE’S WHAT WE DID ABOUT IT Buxton has created site selection methodologies for a variety of different hospitals in the past, so we were familiar with the type of work Miami Children’s was embarking on. MCH provided data on patient drive times to existing facilities. We combined that with our robust databases of information collected from millions of households to build a benchmark model Miami Children’s could use to forecast the areas in which new facilities would best be set up. We also analyzed Miami Children’s core patient segments and several other variables, such as competition, patient predisposition to use a service and child health scores, in order to evaluate the potential need for additional facilities by geographic location in any of 14 MCH pediatric subspecialty areas that we studied. Using all of those variables, we created a methodology MCH could use to quantifiably score for any location under consideration. Our tools also allowed MCH to balance the supply of specialists available in a given market against the demand for those specific services in the area. This helps determine how many locations to build as well as how many specialists to put there. All of these models and tools were applied to — and are based on — the performance of Miami Children’s existing facilities as a benchmark, says Dr. Ken Rabinoff-Goldman, vice president of Buxton’s healthcare division. “We’ve created a set of tools and methodologies so they can have objective data-driven information to assist in expansion and consolidation of their services for the markets they’re in or might want to be in,” he says. “The thing we do best, whether for retail or healthcare, is we objectify the decision-making process.” CHECK OUT THESE RESULTS Buxton has worked with MCH on more than 30 projects, most of which were applications of those original benchmark models. MCH recently came back to Buxton to update the original model in order to keep it as accurate as possible. “Buxton has been a valuable strategic partner for Miami Children’s the past four years,” says Nancy Humbert, vice president of strategic business planning and public affairs at MCH. “Their data analysis has proven to be instrumental for MCH in planning, forecasting and implementing our growth strategy. They are highly professional and produce timely and comprehensive reports.” TAKE THE NEXT STEP: • Call 1-888-2BUXTON (888-228-9866) • Email us at [email protected]

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Page 1: Expanding Pediatric Care Where It’s Needed Most

• Go to buxtonco.com

FIELD BRIEF

E-BOOK

CLIENT:

Miami Children’s Hospital (MCH)

NUMBER OF AFFILIATES:

More than 650 physicians in 40 pediatric specialties from birth through adolescence

3,500 employees

$20 billion in revenue

BUSINESS NEEDS: Objective data to strategically plan the expansion of its pediatric subspecialty treatment centers

Expanding Pediatric Care Where It’s Needed Most Using objective data to locate subspecialty needs.

SUBSPECIALTY EXPANSION

H E A LT H C A R E

HERE’S THE SITUATION

One of the biggest mistakes a healthcare organization can make in planning its expansion is relying too heavily on emotion and observed behaviors rather than on objective data. Miami Children’s Hospital (MCH) realized it had to focus, instead, on quantifiable information as it embarked on the expansion of its pediatric care facilities, particularly those dealing with subspecialty practice areas.

MCH needed help in developing objective tools that would allow the organization to analyze where the greatest need and potential existed for its new facilities.

HERE’S WHAT WE DID ABOUT IT

Buxton has created site selection methodologies for a variety of di�erent hospitals in the past, so we were familiar with the type of work Miami Children’s was embarking on.

MCH provided data on patient drive times to existing facilities. We combined that with our robust databases of information collected from millions of households to build a benchmark model Miami Children’s could use to forecast the areas in which new facilities would best be set up.

We also analyzed Miami Children’s core patient segments and several other variables, such as competition, patient predisposition to use a service and child health scores, in order to evaluate the potential need for additional facilities by geographic location in any of 14 MCH pediatric subspecialty areas that we studied. Using all of those variables, we created a methodology

MCH could use to quantifiably score for any location under consideration. Our tools also allowed MCH to balance the supply of specialists available in a given market against the demand for those specific services in the area. This helps determine how many locations to build as well as how many specialists to put there.

All of these models and tools were applied to — and are based on — the performance of Miami Children’s existing facilities as a benchmark, says Dr. Ken Rabino�-Goldman, vice president of Buxton’s healthcare division.

“We’ve created a set of tools and methodologies so they can have objective data-driven information to assist in expansion and consolidation of their services for the markets they’re in or might want to be in,” he says. “The thing we do best, whether for retail or healthcare, is we objectify the decision-making process.”

CHECK OUT THESE RESULTS

Buxton has worked with MCH on more than 30 projects, most of which were applications of those original benchmark models. MCH recently came back to Buxton to update the original model in order to keep it as accurate as possible.

“Buxton has been a valuable strategic partner for Miami Children’s the past four years,” says Nancy Humbert, vice president of strategic business planning and public a�airs at MCH. “Their data analysis has proven to be instrumental for MCH in planning, forecasting and implementing our growth strategy. They are highly professional and produce timely and comprehensive reports.”

TAKE THE NEXT STEP:

• Call 1-888-2BUXTON (888-228-9866)

• Email us at [email protected]